Exhibiting at Thaifex - Anuga Asia 2025

Greenature Grains And Noodle Co., Ltd., based in Chiang Mai, Thailand, is a progressive food manufacturing company specializing in the production and export of healthy, gluten-free, and whole grain rice noodles. With a commitment to clean-label nutrition, sustainability, and food innovation, the company operates under the flagship brand Happy Noodles, serving both domestic and international markets.

Core Business and Product Offerings

The company focuses on crafting premium rice- and grain-based noodle products tailored for health-conscious consumers and specialty diet segments. Its major product categories include:

• Rice Noodles:

  • Pad Thai Noodles
  • Rice Vermicelli
  • Rice Ramen

• Whole Grain Noodles:

  • Brown Rice Noodles
  • Red Rice Noodles
  • Riceberry Noodles

• Specialty Noodles:

  • High Protein Ramen
  • Gluten-Free Noodles
  • Vegan Noodles

All products are made using traditional Thai rice varieties and innovative formulations that exclude artificial additives, preservatives, and allergens such as gluten, eggs, and dairy.

Specialization and Unique Strengths

Greenature’s core strength lies in its dedication to functional and clean-label food solutions, targeting modern dietary needs including:

• Gluten-Free
• Vegan-Friendly
• High-Protein & Whole Grain Nutrition
• Low Glycemic Index (GI) foods

Their noodles are air-dried and manufactured using low-heat techniques to retain nutrients and natural color. The use of indigenous rice strains like Riceberry and Red Jasmine Rice offers natural antioxidants and fiber, contributing to the brand's differentiation.

Certifications and Compliance

The company holds the following international certifications, which validate its operational excellence and product safety:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• USDA Organic (for select SKUs)
• EU Organic Certification
• Halal Certification

These certifications enable Greenature to access regulated markets in North America, Europe, and the Middle East.

Export Performance and Shipment Data

According to public customs data and export records from sources such as ImportYeti and Thai trade directories:

• Greenature Grains And Noodle Co., Ltd. has shipped to over 15 countries including the United States, Canada, Germany, Australia, and Japan.
• The company has completed more than 300 international shipments over the past 3 years.
• Primary export items include Riceberry Noodles and Pad Thai Rice Noodles.
• Estimated annual export revenue is approximately USD 2.5–3 million, primarily under private label and health-food retail brands.

Their strategic shipping partnerships ensure compliance with cold-chain and dry cargo standards for long-haul global exports.

Financial and Operational Capabilities

Greenature operates from a purpose-built manufacturing facility in Chiang Mai, with:

• A production capacity of over 1,000 metric tons/year.
• Dedicated R&D labs for product formulation and shelf-life stability testing.
• Flexible packaging options ranging from retail pouches (100g–500g) to bulk foodservice packs.

The facility also includes a climate-controlled warehouse and in-house logistics coordination unit for streamlined international operations.

Target Markets and Customer Segments

Greenature primarily targets:

• Organic and specialty food retailers.
• Natural food distributors and health-focused e-commerce platforms.
• Private label buyers in the clean-label product category.
• Institutional buyers such as hospitals, schools, and wellness centers with dietary mandates.

Their brand, Happy Noodles, is also popular in ethnic grocery stores and Asian cuisine restaurants in export markets.

Major Achievements

• Consistently featured in Thai trade exhibitions such as THAIFEX – Anuga Asia and Organic & Natural Expo Bangkok.
• Partnered with multiple organic and health food retailers in Germany and the U.S., under white-label agreements.
• Recognized by the Thailand Department of International Trade Promotion (DITP) for innovation in gluten-free and allergen-free food development.

With a clear focus on quality, innovation, and global food trends, Greenature Grains And Noodle Co., Ltd. is emerging as a go-to supplier of health-conscious noodles for discerning consumers and businesses worldwide.