Exhibiting at Thaifex - Anuga Asia 2025

Greenland Marketing Co., Ltd. is a Bangkok-based Thai company specializing in the distribution and export of high-demand snack foods, confectionery, and beverages. With a strong domestic brand presence and a growing international footprint, the company is best known for its widely recognized brands Carada and Squidy, which cater to diverse taste preferences across Asia and global diaspora markets.

Core Business and Product Offerings

Greenland Marketing operates as both a distributor and exporter, managing end-to-end operations from product development to logistics. Its core offerings include:

• Snack Foods:

  • Carada Nugget: Crunchy puffed rice nuggets in savory flavors.
  • Carada Rice Ball: Popular Thai snack with a crisp texture and rice base.
  • Squidy Baked Cuttlefish: Flavor-rich seafood snack with traditional Thai seasoning.
  • Squidy Prepared Shredded Cuttlefish: Ready-to-eat snack in various sizes and spiciness levels.

• Confectionery:

  • A wide selection of candies, jellies, and sweets, tailored for both local and export markets.

• Beverages:

  • Includes bottled water and flavored drinks, often distributed as part of value bundles or under co-branding partnerships.

These products are available in diverse packaging formats suitable for convenience stores, supermarkets, duty-free outlets, and export retailers.

Specialization and Unique Strengths

Greenland Marketing’s success stems from its ability to blend traditional Thai flavors with modern snack innovation. Key strengths include:

• Strong Brand Equity: Carada and Squidy are household names in Thailand, especially among school-aged children and young adults.
• Scalable Distribution: Products are widely distributed across 7-Eleven, Big C, and Lotus’s retail chains in Thailand, ensuring volume consistency.
• Export-Ready Packaging: Multilingual labeling and extended shelf-life formats enable easy access to regulated foreign markets.

The company maintains long-term partnerships with food processors and co-manufacturers who comply with Thai FDA and international standards.

Certifications and Compliance

Greenland Marketing partners with manufacturers and packers who uphold stringent food safety protocols. These facilities maintain certifications such as:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• Thai FDA Certification
• Halal Certification (for select SKUs)

These ensure compliance with key international markets, particularly in Asia and the Middle East.

Export Markets and Shipment Data

Greenland Marketing has established itself as a reliable exporter of Thai snack products. Based on publicly available data and trade directories:

• The company exports to over 20 countries, including Malaysia, Singapore, Indonesia, Vietnam, Philippines, China, and the United States.
• Carada Rice Ball and Squidy Cuttlefish represent the highest-volume export products.
• Estimated annual export volume exceeds 1,000 metric tons, primarily through containerized sea shipments.
• Primary distribution channels abroad include Asian supermarkets, ethnic grocery chains, and snack importers.

Their consistent product formats and affordable pricing make them competitive in high-volume snack markets.

Operational and Financial Capacity

As a mid-sized distributor with export capabilities, Greenland Marketing manages:

• A centralized warehouse and distribution center in Bangkok.
• Direct partnerships with multiple co-manufacturers for flexibility in production and scalability.
• In-house marketing and export documentation teams for faster order processing and B2B client support.

The company maintains close relationships with Thai logistics providers for temperature-stable transport and customs facilitation.

Target Markets and Customer Segments

Greenland Marketing targets both retail and wholesale channels, including:

• Convenience store chains
• Supermarkets and hypermarkets
• Importers and ethnic distributors
• Snack retailers targeting the Asian diaspora
• Duty-free outlets and travel retail

The company is also actively involved in private label discussions with international partners seeking to leverage its snack development expertise.

Major Achievements

• Carada and Squidy brands have achieved strong market share in Thailand’s convenience retail channel.
• Regular participation in trade exhibitions like THAIFEX – Anuga Asia and SIAL ASEAN.
• Successful penetration of U.S. and Australian Asian food segments via specialty importers.
• Recognized by Thai export associations for promoting Thai food brands abroad.

Greenland Marketing Co., Ltd. continues to strengthen its position as a trusted exporter of Thai snack innovations, offering quality, affordability, and cultural flavor to consumers worldwide.