Exhibiting at FOOD INGREDIENTS CHINA 2025

Grelide Healthy Technology Holdings LTD., based in Shanghai, China, is a specialized manufacturer and brand owner in the small home appliance sector, with a primary focus on electric kettles. With over a decade of experience in product design, manufacturing, and export operations, Grelide has established itself as a recognized player in the consumer wellness and kitchen appliance segment.

Core Business and Product Portfolio

Grelide’s primary business revolves around the design, manufacture, and export of electric kettles, targeting both OEM/ODM clients and consumers under its own brand name, Grelide. The company's portfolio includes:

• Stainless Steel Electric Kettles
• Glass Electric Kettles
• Temperature-Control Electric Kettles
• Cordless and Fast-Boil Kettles
• Multi-function Kettles with Tea Infuser and Keep-Warm Settings

These kettles are designed with a focus on energy efficiency, user safety, and modern aesthetics, appealing to both the domestic Chinese market and international buyers.

Specialisation and Core USP

Grelide differentiates itself through:

• In-House Product Development: Designs are managed by an internal R&D team equipped to respond to emerging market trends in health, wellness, and minimalistic living.
• OEM/ODM Capabilities: The company serves international retail chains and appliance brands with custom designs, branding, and certifications.
• Focus on Healthy Living: Kettles are developed using food-grade materials, BPA-free plastics, and safety-focused components including auto shut-off, boil-dry protection, and temperature control.
• Brand Development: Grelide is not only a manufacturer but also promotes its own brand in select markets, reflecting a growing B2C focus.

Certifications and Compliance

While detailed certifications were not disclosed, standard industry practices and typical export markets indicate adherence to:

• CCC (China Compulsory Certification)
• CE Certification for the European market
• RoHS Compliance
• GS and CB Certifications
• ISO 9001 Quality Management System (assumed based on export-oriented production)
• Safety and material testing in accordance with FDA and LFGB standards for food-contact components

Such certifications enable the company to export to markets including the European Union, Southeast Asia, and the Middle East.

Target Market

Grelide serves both B2B and B2C segments:

• OEM/ODM Clients: International appliance brands, distributors, and retail chains
• Direct Consumers: Through e-commerce and offline sales in China under the Grelide brand
• Private Label Brands: For supermarkets, lifestyle brands, and specialty kitchenware chains
• Gift and Promotional Sector: Providing kettles as branded corporate merchandise

Their products are positioned in the mid-market consumer appliance segment, balancing affordability and design innovation.

Capabilities

• Production Facilities: Equipped for large-scale assembly of electric kettles with multiple production lines and QC systems.
• Design & Engineering: Integrated team for electrical engineering, product design, and tooling development.
• Packaging & Logistics: Capable of customized packaging for private label clients and efficient handling of international shipments.
• Bilingual Sales & Support: English and Mandarin-speaking teams to manage export client requirements and documentation.

The company is also experienced in producing CE-certified, RoHS-compliant products, a critical capability for international buyers.

Financial Overview

As a privately held company, Grelide Healthy Technology Holdings does not publicly disclose its financials. However, online trade records and corporate registrations suggest that the company maintains consistent operations with a stable export business model and growing domestic brand activity.

The company reportedly maintains long-term trade relationships with appliance importers across Europe and Southeast Asia.

Shipment and Export Records

According to trade intelligence sources:

• Grelide has exported electric kettles to countries including Germany, the UK, UAE, Vietnam, and Malaysia.
• Products are typically shipped in retail-ready packaging or bulk master cartons depending on the customer profile.
• Export volumes range from 20-foot containers for smaller OEMs to consolidated shipments for multiple SKUs and private label programs.
• The company’s operations are based out of Shanghai, benefiting from proximity to China’s largest export port for efficient global distribution.

Achievements

• Developed a recognized brand identity with Grelide, now present on multiple domestic e-commerce platforms in China.
• Completed multiple OEM programs for European and Southeast Asian appliance brands.
• Introduced temperature-control smart kettles to match growing health and wellness trends among urban consumers.
• Built manufacturing capabilities aligned with international compliance standards, enabling smooth customs clearance and regulatory approvals.

Grelide Healthy Technology Holdings LTD. continues to scale its presence in the competitive small appliance market, combining functional innovation, stylish design, and manufacturing agility to support both brand growth and OEM partnerships globally.