Gran Moar is a Brazilian biotechnology startup focused on the upcycling of food industry by-products into high-value, functional food ingredients. Positioned at the intersection of sustainability and nutrition, the company transforms brewer’s spent grain—a co-product of beer production—into nutrient-rich malt flour for use in food and beverage formulations.
Brief History
Founded in Brazil by sustainability-driven entrepreneurs, Gran Moar emerged from the growing need to address food waste in the brewing industry. The company identified brewer’s spent grain (BSG) as an underutilized, fiber- and protein-rich resource and developed a proprietary process to convert it into a shelf-stable, flavor-enhancing ingredient. Since inception, Gran Moar has partnered with craft and large breweries to scale its supply chain and build a robust circular economy model.
Core Business
Gran Moar’s core business lies in the production and commercialization of malt flour derived from upcycled BSG. This flour is positioned as a sustainable and functional ingredient for food manufacturers, bakeries, beverage producers, and plant-based product developers.
Product and Service Offerings
Functional Ingredient: Malt Flour
- Source: 100% upcycled brewer’s spent grain (BSG)
- Format: Powdered malt flour
- Nutritional Profile:
- High in dietary fiber
- Rich in plant protein
- Contains prebiotic compounds
- Natural source of minerals (magnesium, phosphorus)
- Applications:
- Baked goods (breads, cookies)
- Pasta and snacks
- Plant-based meats
- Nutritional bars and supplements
- Functional beverages
Gran Moar’s ingredient enhances product texture, adds malty umami flavor, and significantly boosts nutritional value while reducing formulation costs.
Specialization and USP
Gran Moar is one of Brazil’s first companies to industrially upcycle brewer’s spent grain into food-grade ingredients. Its core differentiators include:
- Circular Economy Integration: Direct sourcing from local breweries
- Clean Label Production: No chemical processing or additives
- Functional Nutritional Composition: High-fiber, protein-rich, low-glycemic index
- Carbon Reduction Impact: Diverts waste from landfills and reduces methane emissions
The company’s product supports manufacturers in achieving sustainability goals and meeting growing consumer demand for upcycled and traceable ingredients.
Financials
- Startup Stage: Privately held, early-growth phase
- Revenue (Estimated): Under USD 1 million annually (based on market size and production scale)
- Funding: Supported by sustainability grants and startup incubators
- Participated in agri-food innovation accelerators and pitch events across Brazil
Shipment & Trade Activity
- Currently focused on domestic B2B sales within Brazil
- Building distribution channels with food manufacturers, bakeries, and health-focused brands
- Exploring export opportunities to Latin American markets and sustainable ingredient buyers in Europe
- Packaging in bulk kraft paper bags and customizable formats for private label partners
Target Market
- Bakery and snack manufacturers seeking clean-label functional flours
- Plant-based food producers developing protein- and fiber-enriched products
- Nutrition brands formulating protein bars, cereals, and smoothies
- Sustainable brands looking to integrate upcycled ingredients into their supply chains
Capabilities
- In-house processing plant for dehydration, grinding, and quality control
- R&D capability for product application testing and custom blends
- Strategic partnerships with breweries and foodtech hubs
- Prototyping and pilot production support for B2B clients
Certifications and Compliance
- Compliant with Brazilian ANVISA food safety regulations
- Ongoing process to obtain organic, non-GMO, and carbon-neutral certifications
- Active member of upcycled food innovation communities
Customer Testimonials
"The addition of Gran Moar’s malt flour allowed us to reduce our refined flour use by 25%, while improving texture and nutrition in our snack line."
— R&D Manager, Artisan Bakery Chain
"Their ingredient story aligns perfectly with our brand values—clean label, sustainable, and flavorful."
— Founder, Plant-Based Protein Brand
Major Achievements
- Developed a proprietary process to upcycle BSG into food-safe flour
- Secured partnerships with leading Brazilian breweries for consistent raw material supply
- Participated in national innovation fairs and sustainability awards programs
- Featured in foodtech publications highlighting circular food system innovations
- Recognized as a pioneer in Brazil’s upcycled ingredient ecosystem
