Grupo M. Cassab is a diversified Brazilian conglomerate with over 90 years of history and operations across various sectors, including animal nutrition, consumer products, and specialty chemicals. Headquartered in São Paulo, the company operates under multiple business units, one of which is Arena Pet, responsible for its PettyMeal® brand – a premium line of premixes for pet food manufacturers.
Company Background
Founded in 1928, Grupo M. Cassab began as a trading company and has since evolved into a major industrial and commercial group with operations in Brazil and Latin America. The group includes strategic business units across Animal Nutrition, Pet Food, Specialty Chemicals, Consumer Goods, and Industrial Distribution. With a strong focus on innovation, quality, and sustainability, M. Cassab is a key supplier to several national and multinational brands.
Core Business
Within the pet industry, the company’s Arena Pet division specializes in the PettyMeal® product line, a series of nutritional premixes designed for pet food manufacturers. These premixes are formulated to enhance the nutritional profile of dog and cat food products, enabling brands to meet AAFCO and FEDIAF guidelines.
Grupo M. Cassab also serves other segments through:
- Animal Nutrition & Health: Customizable vitamin and mineral premixes for poultry, swine, cattle, and pets.
- Specialty Ingredients: Import and distribution of active ingredients and excipients for pharmaceutical, food, cosmetic, and veterinary use.
- Consumer Products: Own brands in household, toy, and health segments.
- Industrial Distribution: Distribution of chemical inputs for various industries.
Product & Service Offerings
Pet Nutrition – Arena Pet
- PettyMeal®: Nutritional premixes tailored for specific life stages and breeds of dogs and cats.
- Custom formulations for wet and dry food.
- Compliance with AAFCO, FEDIAF, and local regulations.
- Technical support for formulation, palatability, and digestibility improvements.
Additional Product Categories
- Animal Nutrition: Macro and micro ingredient premixes, functional additives, mycotoxin binders.
- Specialty Chemicals: Supply of ingredients for the cosmetics, pharmaceutical, and food sectors.
- Consumer Brands: Toy products (e.g., Bichos da Fazenda), and home/personal care items.
Specialization and Unique Strengths
- In-House R&D: Fully equipped laboratories for nutritional analysis and quality assurance.
- Regulatory Expertise: Ability to ensure product compliance with multiple international markets.
- Custom Manufacturing: Tailored premix solutions developed in collaboration with client R&D teams.
- Sustainable Practices: Focus on traceability, sustainable sourcing, and minimal environmental impact in manufacturing.
Financial Insights
Grupo M. Cassab is a privately held company and does not disclose detailed financials publicly. However, third-party market intelligence platforms estimate:
- Annual Revenue: Estimated over R$500 million across all divisions.
- Pet Business Share: Approximately 20% of the total group revenue, based on product category segmentation.
- Continuous reinvestment into R&D, infrastructure, and quality systems to maintain a competitive edge in the Latin American market.
Export and Shipment Records
Based on international trade and logistics data:
- Arena Pet has exported PettyMeal® premixes to countries including Chile, Colombia, and Mexico.
- Over 120 international shipments recorded in the last 3 years.
- Logistics support provided for both bulk and container-based shipments with multilingual documentation and custom clearance services.
(Data based on ImportGenius and regional trade registries.)
Target Market
- Pet Food Manufacturers in Brazil and Latin America
- Veterinary Nutrition Brands
- Private Label Pet Food Producers
- Large-Scale Feed Integrators
- Retail Brands seeking premium or custom nutrition blends
Capabilities
- Premix Facility: GMP-compliant with automated blending, dosing, and packaging systems.
- Capacity: Capable of producing over 6,000 tons/year of pet nutrition premixes.
- Distribution: Nationwide logistics network in Brazil with strategic partnerships in Latin America.
- Innovation: Ongoing partnerships with universities and research institutes for functional ingredient development.
Certifications and Compliance
- ISO 9001:2015 – Quality Management System
- GMP+ Certified for animal feed safety
- SIF (Federal Inspection Service) registration for certain product categories
- Products developed under AAFCO and FEDIAF compliance standards
- Full batch traceability and documentation support for regulatory audits
Customer Testimonials
"The PettyMeal® premix solution allowed us to upgrade our formula and comply with AAFCO requirements while improving palatability. M. Cassab’s team provided full support from R&D to delivery."
— Head of Formulation, Brazilian Premium Pet Food Brand
"Arena Pet's flexibility and technical support have been instrumental in helping us launch a new product line with tailored micronutrient needs. The quality is consistent, and their logistics are efficient."
— Operations Manager, Colombian Pet Food Manufacturer
Achievements
- Over 90 years of continuous operation with a diversified portfolio
- Recognized as a Top Pet Nutrition Supplier in Brazil
- Successful expansion of PettyMeal® line into multiple LATAM markets
- Ongoing collaborations with Embrapa and USP for nutritional studies
- Awarded sustainability recognition by local industry councils for waste and water management initiatives
