Roha Brasil Ingredientes Para Alimentos Ltda is the Brazilian subsidiary of ROHA, a global leader in food color manufacturing and ingredient innovation. Headquartered in Vargem Grande Paulista, São Paulo, the facility serves as a strategic hub for the Latin American market, supplying food, beverage, pharmaceutical, and cosmetic industries with high-performance color solutions. As part of the global ROHA Group, the company benefits from decades of research, robust global sourcing, and advanced manufacturing infrastructure. ## Core Business and Offerings ROHA specializes in the development, production, and distribution of synthetic and natural food colors, clean-label solutions, and functional dried ingredients. The company offers a comprehensive portfolio through its globally recognized brands: ### Product Portfolio: - Synthetic Food Colors – Idacol® - High-purity, FDA- and EU-compliant synthetic colorants for food and beverage applications. - Formats: Water-soluble powders, granules, and liquids. - Natural Food Colors – Natracol® - Derived from fruits, vegetables, and edible plants. - Examples: Beetroot red, paprika, annatto, turmeric, chlorophyll, caramel. - Clean Label Colors – Futurals® - No E-number solutions meeting consumer demand for label-friendly formulations. - Applications in dairy, confectionery, beverages, and snacks. - Dehydrated Ingredients – OVegi® - Dehydrated vegetables, herbs, spices, mushrooms, and fruits. - Maintains natural color and flavor through proprietary drying technologies. - Industrial Pigments – Simpsons® - High-performance pigments for applications beyond food, including pharma and personal care. ## Specialization and Unique Strengths ROHA's strength lies in its vertically integrated operations and its ability to deliver standardized color performance under diverse processing and storage conditions. - Global R&D Network: 14 research centers worldwide developing customized solutions for various regional needs. - Regulatory Expertise: Products compliant with FDA, EFSA, ANVISA, FSSAI, and CODEX regulations. - Application Innovation: Lab-to-market support for food developers including prototype development, shelf-life testing, and formulation consultancy. - Sustainability Focus: Shift toward clean-label and plant-based extractions to align with environmental and health trends. ## Financials and Global Presence ROHA is a flagship company under the JJB Group, a diversified Indian multinational with global operations in over 100 countries. Key indicators of global scale include: - 10+ manufacturing sites across North America, Europe, Asia, and Latin America. - Annual production capacity exceeding 4,000 metric tons of colorants. - Export markets serviced by over 2,000 clients, including multinational FMCG brands. In Brazil, the Vargem Grande Paulista facility handles sales, warehousing, technical support, and regional R&D for South America. ROHA’s Latin America growth has been supported by: - Participation in regional events such as Fi South America, Fispal Tecnologia, and Andina Pack. - Strategic supply partnerships with beverage, dairy, and confectionery producers across Brazil, Argentina, Chile, and Colombia. ## Target Markets ROHA caters to a wide spectrum of industries seeking color and functional ingredient solutions: - Food & Beverage - Confectionery, dairy, beverages, bakery, snacks, sauces, and ready meals. - Pharmaceuticals & Nutraceuticals - Tablet coatings, capsules, soft gels, and liquid preparations. - Cosmetics & Personal Care - Lipsticks, creams, shampoos, and soaps requiring natural and safe pigmentation. - Pet Food & Feed - Natural coloring for high-end pet nutrition brands. ## Capabilities and Infrastructure ROHA Brasil’s facility integrates multiple capabilities, including: - In-house blending and standardization of color batches - Application labs for regional formulation trials - Technical training and on-site troubleshooting for clients - Compliance documentation, including COAs, MSDS, and allergen declarations - Efficient warehousing and distribution, enabling short lead times for LATAM clients ## Certifications and Compliance All ROHA manufacturing and distribution facilities, including Brazil, follow stringent global standards: - ISO 9001:2015 - FSSC 22000 - HACCP Implementation - Halal Certification - Kosher Certification - FDA and ANVISA Registration - Non-GMO and Vegan Declarations available for applicable products ROHA also ensures REACH and CLP compliance for non-food applications where required. ## Testimonials and Industry Recognition ROHA is widely recognized for its reliable quality and tailored innovation. An R&D manager from a leading South American dairy company noted: > “ROHA’s natural color range maintained excellent hue stability in our pasteurized milk line, outperforming other suppliers we tested.” The company frequently features in global food innovation reports and was listed among the Top 10 Food Color Manufacturers Worldwide by multiple industry intelligence platforms. ## Major Achievements - Established presence in over 100 countries with localized sales and technical teams. - Launched Futurals® clean-label range, now widely adopted in Latin American markets. - Developed custom natural blends for leading Brazilian confectionery and beverage brands. - Partnered with global retail and QSR chains to provide certified natural color solutions. - Invested in regional formulation centers for faster product development in Latin America. ROHA continues to lead the transformation of color in the food and beverage industry, offering scalable, sustainable, and scientifically advanced solutions for today’s evolving consumer landscape.
