Exhibiting at Thaifex - Anuga Asia 2025

GS Retail Co., Ltd. is a leading multi-format retail conglomerate headquartered in Seoul, Republic of Korea. As a core subsidiary of GS Group, GS Retail operates across convenience stores, supermarkets, e-commerce, logistics, home shopping, hospitality, and specialized lifestyle services. With its flagship brands such as GS25, GS THE FRESH, and GS SHOP, the company plays a significant role in shaping Korea’s retail ecosystem through innovation, diversification, and digital transformation.

Company History and Background

Originally spun off from LG Group in 2005, GS Retail has evolved into one of South Korea’s largest and most diversified retail operators. The company is publicly traded on the Korea Exchange (KRX: 007070) and employs over 10,000 personnel across its various divisions.

Under the leadership of Yeon-Soo Huh, GS Retail has prioritized digital innovation, omnichannel integration, and global expansion. It leverages cutting-edge technologies to meet the dynamic needs of Korea’s tech-savvy consumers while simultaneously exporting its successful retail models to international markets.

Core Business Segments and Brands

GS Retail's diversified portfolio spans multiple formats:

• Convenience Stores – GS25
  Over 16,000 locations across South Korea. Known for its wide assortment of private-label foods, smart vending technology, and global expansion into Vietnam and Mongolia.

• Supermarkets – GS THE FRESH
  More than 350 stores focused on fresh produce, local foods, and value-added groceries for neighborhood shoppers.

• Home Shopping – GS SHOP
  A leading player in Korea’s teleshopping industry with online, mobile, and TV platforms offering consumer electronics, fashion, and household items. Revenues from this division surpass KRW 1.2 trillion (USD ~900 million) annually.

• Online Grocery – GS Fresh Mall
  E-commerce grocery platform providing same-day and overnight delivery in metropolitan areas.

• Meal Kits – Simply Cook
  A high-growth segment delivering ready-to-cook meals tailored to health-conscious and busy consumers.

• Payment and FinTech – GS Pay
  A digital wallet integrated across GS Retail’s offline and online platforms to promote loyalty and frictionless payment.

• Pet Products – About Pet
  An e-commerce platform and retail partner offering premium pet food and care items.

• Hospitality – Parnas Hotel
  Includes luxury properties such as Grand InterContinental Seoul Parnas and InterContinental Seoul COEX.

Unique Selling Proposition (USP)

GS Retail’s USP lies in its highly integrated omnichannel infrastructure, allowing consumers to move seamlessly between physical stores and digital interfaces. The company emphasizes:

• AI and Big Data-Driven Inventory Management
• GS&POINT Loyalty Program with over 15 million users
• Global Convenience Retailing Model, exporting GS25’s success to Southeast Asia
• Private Label Products (YouUs brand) contributing significantly to profitability and differentiation

Financial Performance

Based on GS Retail’s 2023 annual report:

• Total Revenue: KRW 10.6 trillion (~USD 8 billion)
• Operating Profit: KRW 234 billion (~USD 176 million)
• Convenience Store Revenue Contribution: 59%
• GS SHOP Contribution: 20%
• Net Assets: Over KRW 6 trillion

Consistent growth is driven by e-commerce convergence, strategic M&A (e.g., Yogiyo acquisition), and efficiency in logistics.

Global Presence and Expansion

• Vietnam: Over 200 GS25 outlets in partnership with SonKim Group.
• Mongolia: Entered via franchise agreements with Shunkhlai Group.
• Targeted ASEAN Expansion: Plans to enter Indonesia and Malaysia by 2026.

GS Retail's international strategy involves franchising models, strategic joint ventures, and adaptation of localized supply chains.

Logistics and Technology Infrastructure

• Operates nine regional logistics centers with real-time inventory analytics.
• Utilizes automated sorting, cold-chain systems, and AI-driven demand forecasting.
• Logistics arm supports 400,000+ daily orders via GS25 and GS Fresh Mall.

The company also develops smart store solutions, including cashier-less kiosks, robotic product restocking, and mobile ordering integrations.

Certifications and Sustainability Initiatives

• ISO 14001 (Environmental Management) and ISO 45001 (Occupational Health and Safety)
• Member of UN Global Compact
• Published ESG Report aligned with SASB and TCFD frameworks
• Introduced Green Stores with solar panels, energy-efficient refrigeration, and biodegradable packaging
• Achieved a 24% carbon footprint reduction per store from 2018 to 2023

Target Market and Customer Segments

• Urban Millennials and Gen Z: Core customers for GS25 and Simply Cook
• Suburban Families: Targeted via GS THE FRESH and GS SHOP
• Digital Shoppers: Catered to via GS Fresh Mall and mobile-first services
• Pet Owners, Hospitality Guests, and FinTech Users: Specialized services to niche demographics

Their ability to segment markets and tailor offerings using consumer analytics has enhanced basket size and customer retention.

Consumer Feedback and Recognition

• Rated No.1 in Korea’s Convenience Store Satisfaction Index (KCSI) for 5 consecutive years
• GS SHOP ranked Top 3 Home Shopping Brands by Korea Brand Power Index (K-BPI)
• Strong presence on Naver, YouTube, and KakaoTalk channels, with GS25 YouTube reaching over 300K subscribers

Major Achievements

• Acquired Yogiyo, Korea’s No.2 food delivery app, in 2021 for omnichannel synergy
• Expanded GS25 to become Korea’s largest convenience chain by number of outlets
• Recognized by Harvard Business Review Korea for omnichannel leadership
• Launched GS Retail Innovation Lab to incubate retail tech startups and integrate smart retail solutions

GS Retail Co., Ltd. continues to redefine the future of Korean retail through digital innovation, global expansion, and commitment to customer-centric growth across every touchpoint of the modern retail experience.