Exhibiting at Thaifex - Anuga Asia 2025

Guangdong Bindun Food Co., Ltd. is a Chinese manufacturer and exporter of confectionery and snack foods, headquartered in Jieyang, Guangdong Province. Known under the brand names BINDUN and 滨顿, the company is focused on delivering high-quality sweets and snacks to both domestic and global markets.

Company Background and Overview

Founded over a decade ago, Guangdong Bindun Food Co., Ltd. has become a recognized player in the confectionery manufacturing sector. Under the leadership of Yushan Lin, the company specializes in traditional sugar-based products while also expanding its capabilities in modern snack development.

Bindun operates as both an OEM and branded exporter, offering solutions tailored for wholesalers, private label clients, and importers in developing and emerging markets. The company is strategically located in Jieyang, a city known for its vibrant food manufacturing base and logistics infrastructure supporting export-oriented businesses.

Product Portfolio

Confectionery

• Caramel Cookies: Soft and crunchy varieties with a focus on caramelization techniques to preserve flavor and texture.
• Sugar Candies: Hard and chewy candy formats in fruit and milk flavors.
• Biscuits: Individually wrapped or bulk-packed butter, chocolate, and milk-flavored biscuits.

Snack Foods

• Fried Nuts: Flavored and salted peanuts, cashews, and broad beans.
• Dried Fruits: Preserved tropical fruits such as mango, jackfruit, and pineapple slices.

Note: The company is not currently involved in the pet food sector.

Manufacturing Capabilities

• Facility Location: Jieyang City, Guangdong Province
• Daily Output: Estimated capacity of 5–10 metric tons of assorted confectionery and snack items
• Packaging Formats: Offers individual packs, pillow bags, jars, and multi-pack cartons
• Machinery: Operates with semi-automated molding, baking, and wrapping lines

Although specific facility details are not disclosed, the company emphasizes food-grade safety practices and low MOQ (Minimum Order Quantity) offerings to support small and mid-sized distributors.

Certifications and Quality Control

• Compliance with China's GB Food Safety Standards
• Periodic third-party lab testing for microbial count, shelf stability, and foreign matter control
• Internal quality assurance protocols guided by GMP principles
• Products conform to export documentation and customs clearance procedures for ASEAN and African countries

Market Reach and Export Data

While exact financials remain undisclosed, Guangdong Bindun Food Co., Ltd. maintains a growing export footprint with the following characteristics:

• Primary Export Regions: Southeast Asia, Middle East, and parts of Africa
• Distribution Model: Works through distributors, wholesale agents, and private label clients
• Products are commonly stocked in supermarkets, convenience stores, and ethnic markets abroad
• Participates in regional trade fairs and China Import and Export Fair (Canton Fair)

Customer Base and Use Cases

• Snack Food Distributors: Retail-ready products for mass-market appeal
• Importers and Wholesalers: Seeking cost-effective, shelf-stable sweets
• Private Label Partners: Brands looking for Asian-style candies and cookies under custom branding

Unique Selling Points (USP)

• Flavor Authenticity: Recipes reflect traditional Asian sweet profiles with a focus on nostalgia-driven consumption
• Custom Packaging Services: Multilingual label support for international buyers
• Export Readiness: Product compliance with customs documentation, including invoice, packing list, and CO
• Affordable Mass-Market Positioning: Competitive pricing structure suitable for developing markets and bulk importers

Brand Identity and Consumer Perception

• The BINDUN brand is associated with colorful packaging, playful product presentation, and family-oriented snacking
• Popular among children and young adults in target markets for its sweet flavor profiles and affordability
• Maintains a modest digital presence, with offline distribution as the core business driver

Challenges and Developmental Goals

• Limited international digital marketing restricts brand awareness
• Aims to expand production capabilities to include sugar-free and functional snacks targeting health-conscious consumers
• Plans for achieving Halal and ISO certifications to broaden export destinations

Contact and Engagement

• Contact Person: Yushan Lin
• Email: 3300211865@qq.com
• Phone: +86 663-5285188

Guangdong Bindun Food Co., Ltd. continues to grow its footprint by offering reliable, customizable, and competitively priced confectionery products, helping distributors and retailers in developing markets meet rising consumer demand for affordable sweet snacks.