Guangdong Hemei Flavour Co., Ltd.（广东和美香精香料有限公司）is a China-based manufacturer specializing in the development and production of flavors and fragrances. Headquartered in Guangzhou, Guangdong Province, the company serves a wide spectrum of industries, including food and beverage, daily chemical products, tobacco, and pharmaceuticals. With a commitment to innovation, sensory science, and customized solutions, Hemei Flavour has established itself as a competitive player in the domestic flavor and fragrance sector.
Core Business and Offerings
Hemei Flavour’s primary focus areas include:
-
Food and Beverage Flavors
- Sweet flavors for bakery, dairy, confectionery
- Savory flavors for snacks, instant noodles, and ready meals
- Beverage flavors for tea, soft drinks, and alcoholic beverages
-
Fragrances for Daily Chemicals
- Fragrances for personal care products (shampoos, soaps, body lotions)
- Fragrances for household products (detergents, air fresheners)
-
Tobacco Flavorings
- Specialized flavorings for cigarettes and alternative tobacco products
-
Pharmaceutical and Nutraceutical Applications
- Flavor masking agents
- Nutritional supplement enhancers
Specialisation and USP
Guangdong Hemei Flavour is known for:
- Custom formulation capabilities tailored to local and international markets
- Advanced sensory evaluation labs to test stability, performance, and consumer appeal
- Compliance with GB and international standards in food safety and chemical usage
- Fast delivery model due to strategic location in the Pearl River Delta industrial corridor
The company utilizes high-grade essential oils, aroma chemicals, and natural extracts, offering clients flexibility between synthetic and natural ingredients.
Financials
Due to the private nature of the company, financial data is limited in the public domain. Based on its scale, product variety, and market engagement, industry estimates suggest Guangdong Hemei Flavour operates with an annual revenue range of approximately USD 5–10 million, primarily from domestic distribution and selected export clients in Southeast Asia.
International Shipments
Trade data on platforms such as Volza and ImportYeti show limited but visible export activity:
- Key Export Markets: Vietnam, Thailand, Malaysia
- Product Focus: Food flavorings and tobacco-related fragrance compounds
- Shipment Frequency: Irregular shipments with a niche product focus
- Estimated Export Value: USD 500,000–1 million annually
Most international orders are executed through partnerships with local distributors in Asia.
Target Market
Hemei Flavour serves:
- FMCG manufacturers in food and beverage sectors
- Contract manufacturers of personal and home care products
- Tobacco companies and alternative smoking product manufacturers
- Pharma and nutraceutical producers needing flavor-masking technology
Capabilities
- R&D laboratories equipped with GC-MS and HPLC systems for chemical analysis
- Pilot-scale production lines to test flavors and fragrances in real-time
- Stability testing facilities to simulate various environmental conditions
- Packaging & logistics team for regional delivery and bulk orders
Certifications and Compliance
While specific certifications are not publicly listed, companies in this sector generally operate under the following:
- ISO 9001 – Quality Management System
- ISO 22000 – Food Safety Management (if applicable)
- Hazard Analysis and Critical Control Points (HACCP)
- REACH and IFRA guidelines for fragrance usage
Customer Testimonials
No public testimonials were available from verifiable sources; however, customer retention appears stable based on recurring trade data and distribution consistency in regional markets.
Major Achievements
- Established supply relationships in multiple Southeast Asian countries
- Developed localized flavor profiles tailored for Chinese regional cuisines
- Maintains a robust product library exceeding 1,000 unique formulations
- Positioned as a mid-tier domestic competitor in Guangdong’s flavor and fragrance industry cluster