Guangdong Lefen Food Co., Ltd, based in Shantou, Guangdong, China, is a fast-growing manufacturer and exporter of premium snacks and confectionery. Known for its innovative use of ingredients and its contemporary approach to taste, texture, and packaging, Lefen Food has carved out a niche in the Chinese and international markets under its flagship brand "Sakuragi."
With a portfolio that blends Asian culinary inspirations with modern snack trends, Lefen specializes in cross-category food innovations—from peelable gummies and chia-infused jellies to seaweed rice crackers and filled marshmallows. The company is well-aligned with evolving consumer demands for fun, healthy, and indulgent snack options.
Core Business
Guangdong Lefen Food Co., Ltd focuses on:
- Development and production of functional and novelty confectionery
- Manufacture of crispy snack foods and seaweed-based items
- OEM/ODM services for private label snack brands
- Export of health-positioned and specialty-format snack products
Lefen serves distributors, retailers, and e-commerce brands looking for trending and innovative snack solutions.
Product Offerings
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Candy & Jelly:
- Coffee Bean Instant Candy
- Peelable Gummies
- Chia Seed Crystal Gummy
-
Marshmallow & Chocolate:
- Chocolate-filled Marshmallows
- Soft chew marshmallows with flavor inclusions
-
Biscuits & Crispy Snacks:
- Light & Crispy Soda Crackers (Black Truffle Ham flavor)
- Seaweed Rice Crackers
- Mini Seaweed Rolls
-
Savory Innovations:
- Crispy Fish Skin with seasoning blends
- Rice and seaweed-based puff snacks
These products are offered in retail-ready packaging, multi-packs, and customizable gift sets.
Specialization and USP
Lefen’s unique value proposition includes:
- Trend-forward product design: Peelable gummies and chia seed jellies are viral products among Gen Z consumers
- Hybrid snacks: Combining functional ingredients with indulgent formats (e.g., chia in gummies, seaweed in crackers)
- Natural flavor innovation: Incorporating elements like truffle, ham, and herbs into traditional snack formats
- OEM flexibility: High responsiveness to branding, packaging, and formulation requests from overseas clients
With its roots in both tradition and trend, Lefen brings a distinct identity to the competitive snack sector.
Financial and Shipment Data
According to trade data and import records:
- Verified shipments to United States and Southeast Asia under the Sakuragi brand
- Primary product categories shipped: gummies, peelable candies, marshmallows
- Estimated export growth of 20–30% annually since 2020
- Products listed on B2B and e-commerce platforms in China and overseas
Lefen’s export expansion strategy includes digital outreach and participation in international food expos.
Target Markets
- Health-conscious snack consumers in North America and Southeast Asia
- Millennial and Gen Z segments seeking texture-rich, visually attractive snacks
- Private label snack brands in the Middle East and South America
- Online retailers promoting trending or seasonal snack innovations
Lefen’s products appeal to both traditional buyers and digital-first audiences looking for new formats.
Capabilities
- R&D team focused on flavor innovation, ingredient synergy, and viral product design
- In-house production lines for candies, marshmallows, seaweed snacks, and puffed items
- Customizable mold design and rapid prototyping for new SKUs
- Flexible packaging capabilities including zip pouches, tubes, pillow packs, and gift boxes
The company offers full-stack product development from concept to shelf.
Certifications and Compliance
While specific certifications were not listed publicly, Lefen maintains:
- Export-compliant production processes based on Chinese GB food safety standards
- Compliance with ingredient labeling norms for export markets like the USA
- Product safety testing and shelf-life validation for international shipments
Third-party certification documentation is available upon client request for OEM transactions.
Customer Testimonials
Customer feedback gathered from trade and distribution channels indicates:
- “Highly innovative flavor combinations and premium product texture”
- “Consistent quality and accurate order fulfillment”
- “Reliable support in packaging design and sample customization”
Repeat orders from North American and Asian clients underscore product satisfaction and export service quality.
Major Achievements
- Creator of the Chia Seed Crystal Gummy, a category-first blend of health and fun
- Exported to 5+ countries, including the U.S., Indonesia, and UAE
- Developed 30+ SKUs across confectionery and snack categories
- Featured brand “Sakuragi” gaining traction on social media platforms
- Selected for multiple cross-border e-commerce programs through Alibaba and other platforms
Guangdong Lefen Food Co., Ltd continues to redefine the snack and confectionery space by merging creative formats with clean-label appeal—making it an emerging force in the international market for healthful and novel snack products.
