Exhibiting at FOOD INGREDIENTS CHINA 2025

Guangzhou Fenmax Biotechnology Co., Ltd., based in Guangzhou, China, is a professional manufacturer and developer of high-quality flavorings tailored for the food, beverage, and tobacco industries. With a focus on R&D, precision formulation, and application innovation, Fenmax has grown into a trusted supplier for both domestic and international brands seeking sensory excellence and product differentiation.

Company Overview

Established with the mission to provide customized flavor solutions for consumer-driven industries, Fenmax Biotechnology integrates advanced flavor science with practical application expertise. The company serves as both a flavor house and an application partner, offering a wide array of liquid and powder flavoring systems used in commercial manufacturing and foodservice production.

Core Product Offerings

1. Food Flavorings

Fenmax offers an extensive flavor library exceeding 1,500 references across the following categories:

• Beverage Flavors:

  • Juices, carbonated drinks, functional beverages, milk teas
  • Popular profiles: mango, lychee, passionfruit, peach oolong, cola-type

• Bakery Flavors:

  • Cakes, cookies, breads, frostings
  • Examples: vanilla, butter, egg yolk, coconut, caramel

• Dairy & Ice Cream Flavors:

  • Yogurt, flavored milk, frozen desserts
  • Profiles: strawberry, matcha, chocolate, cheese, blueberry

• Jam and Syrup Flavors:

  • Concentrated fruit bases and sweet sauces
  • Profiles: apricot, raspberry, grape, honey

• Savory & Snack Flavors:

  • Meat analogs, sauces, chips, instant noodles
  • Umami enhancers: beef, chicken, grilled fish, spicy mala, mushroom

Products are available in both oil-soluble and water-soluble formats, supporting flexible use in dry mix and wet applications.

2. Tobacco Flavorings

Fenmax is one of the niche flavor providers in China with a dedicated division for tobacco and e-cigarette flavorings:

• Cigarette additives: menthol, fruit cooling flavors, vanilla tobacco
• E-liquid concentrates: fruit blends, mints, dessert flavors
• Hookah & Shisha applications

These products are formulated with high purity standards and comply with applicable Chinese safety and composition regulations.

R&D and Innovation

The company operates an in-house R&D center that focuses on:

• Sensory analysis and consumer trend evaluation
• Molecular flavor chemistry and solvent system development
• Application testing in simulated food and beverage matrices
• Custom formulation for client-specific needs

Fenmax employs a team of flavor chemists, sensory evaluators, and application engineers who work closely with clients to achieve targeted profiles.

Their R&D investment accounts for over 12% of annual revenue, underlining their innovation-centric business model.

Manufacturing and Quality Control

Fenmax’s production facility in Guangzhou includes:

• Automated mixing and reaction kettles
• Spray-drying and encapsulation equipment for powder flavor production
• Liquid flavor blending lines with separate production zones for allergens and volatile compounds
• Batch tracking and in-house QC laboratory for raw material and finished product testing

All products meet Chinese GB standards and selected export SKUs comply with FAO/WHO JECFA, EU additive frameworks, and Kosher/Halal requirements when applicable.

Export and Trade Insights

Although Fenmax primarily serves the domestic Chinese market, it has steadily expanded its global footprint:

• Exported to over 15 countries, including Southeast Asia, the Middle East, and Eastern Europe
• Top export markets: Indonesia, UAE, Vietnam, Russia
• Over 200 export transactions tracked between 2021 and 2024, primarily for beverage and tobacco flavorings
• Average export consignment value: $8,000 to $25,000 USD depending on volume and customization

Fenmax’s export-ready SKUs are supported with complete documentation including COA, MSDS, and technical data sheets.

Target Market

Fenmax caters to a wide range of B2B clients:

• Food and beverage manufacturers (RTD drinks, bakery chains, dairy processors)
• E-cigarette and vape liquid producers
• Tobacco product manufacturers and shisha brands
• Foodservice and industrial ingredient distributors
• R&D houses and formulation consultants

Their flexibility in MOQ and custom blending makes them especially appealing to mid-size and growth-stage brands.

Competitive Strengths

• Over 1,500 proprietary flavor formulations
• Application-specific R&D services
• Fast sampling and prototyping cycles (typically under 10 business days)
• Cost-competitive pricing structure with full product traceability
• Responsive technical support for formulation troubleshooting

Fenmax positions itself as a “flavor partner” rather than just a supplier, offering collaborative development pathways for co-branded and white-labeled flavor launches.

Compliance and Certifications

• All products follow GB2760 and GB29938 Chinese Food Safety Standards
• Selected products certified Halal and Kosher
• In-house documentation for:
  • COA (Certificate of Analysis)
  • Allergen declaration
  • Ingredient breakdown and usage recommendations
• R&D operations comply with ISO9001 and HACCP principles

Industry Recognition and Achievements

• Recognized at FIC (Food Ingredients China) for flavor innovation showcases
• Selected as a Flavor Innovation Demonstration Enterprise by Guangzhou Municipal Industry Bureau
• Annual output of over 1,200 MT of liquid flavorings and 500 MT of powder flavorings
• Supplier to multiple leading RTD and instant food brands in China

Client Use Cases

Fenmax flavors are currently featured in:

• Prepackaged milk tea and juice drinks in retail chains across Southern China
• Ready-to-use syrup bases for dessert parlors and cafés
• Flavored puff and noodle seasoning for mass market snacks
• E-liquid manufacturers targeting the Southeast Asia market

These case studies reflect Fenmax’s ability to co-create value with its clients across diverse regulatory and cultural markets.