Founded in 1996, Guangzhou Masson Science and Technology Industry Company Limited is a pioneering manufacturer of food emulsifiers and functional additives based in Guangzhou, China. With nearly three decades of expertise, the company is widely recognized for its high-performance emulsifier solutions serving bakery, dairy, confectionery, beverage, and fat-processing industries worldwide.
Core Business and Product Offerings
Masson specializes in the R&D, production, and global distribution of food-grade emulsifiers, anti-foaming agents, and bakery additives. The company’s diverse portfolio includes:
- Distilled Monoglycerides (DMG, E471) – Used as emulsifiers and stabilizers in baked goods, dairy products, and margarine.
- Polyglycerol Esters of Fatty Acids (PGE, E475) – Improves texture and volume in baked goods and creams.
- Sorbitan Esters (SPAN, E491/E492) – Applied in emulsified sauces, confections, and whipped toppings.
- Citric Acid Esters of Mono- and Diglycerides (CITREM, E472c) – Used in non-dairy creams and infant formulas.
- Diacetyl Tartaric Acid Esters of Mono- and Diglycerides (DATEM, E472e) – Enhances gluten network and dough strength in bread.
- Succinylated Monoglycerides (SMG, E472g) – Specialized additive for protein-stabilized emulsions.
- Sodium Stearoyl Lactylate (SSL, E481i) – Commonly used to improve dough handling and volume.
- Anti-foaming Agents – Used in beverage and oil processing industries.
- Cake Emulsifiers – Blended emulsifier systems for volume and texture enhancement in cakes and sponge products.
These products serve as critical functional ingredients for improving mouthfeel, product stability, shelf life, and processing efficiency.
Specialization and USP
Masson’s strength lies in its technical R&D leadership and emulsification technology, backed by decades of expertise in esterification and blending systems. Key USPs include:
- A flagship brand VIVID, known across the industry for reliable emulsifier performance.
- In-house formulation support for customized emulsifier solutions.
- Extensive ingredient application labs simulating client production conditions.
- Focus on clean label-compatible emulsifiers to meet global food trends.
Financial and Operational Strength
While private financial data is not publicly disclosed, Masson is one of the most established food additive manufacturers in southern China. The company’s ISO-certified manufacturing facilities span over 30,000 m², with an estimated annual output exceeding 10,000 metric tons of emulsifiers and additives.
Its strong export orientation and presence in over 40 countries are testament to its robust operational and financial backbone.
Export and Shipment Records
Based on trade databases such as ImportYeti and Volza:
- Primary export destinations: USA, Brazil, India, Pakistan, Turkey, Indonesia, Russia, and the Middle East.
- Top exported products: DMG, SSL, and DATEM under the VIVID brand.
- Total international shipments (past 3 years): Over 1,400 shipments
- Repeat clients include industrial bakeries, dairy producers, and international food ingredient distributors.
The company also engages in OEM and private label manufacturing partnerships with global food companies.
Target Market
Masson’s product portfolio caters to manufacturers and processors in:
- Industrial baking and bread production
- Ice cream and frozen desserts
- Oil and margarine processing
- Beverages and sauces
- Infant formula and nutritional blends
Its clients range from large-scale food conglomerates to regional mid-sized producers looking for technical and cost-effective emulsifier solutions.
Capabilities and Infrastructure
Masson operates modern, GMP-compliant production lines supported by:
- Advanced esterification reactors
- Automated blending and packaging systems
- Application R&D centers for bakery and beverage formulation
- Comprehensive QA/QC laboratories with HPLC, GC, and spectroscopic equipment
The company’s dedicated technical support team collaborates with clients globally for product trials, process optimization, and regulatory guidance.
Certifications and Compliance
Masson complies with rigorous global standards, maintaining:
- ISO 9001 – Quality Management Systems
- ISO 22000 – Food Safety Management
- FSSC 22000
- HALAL Certification
- Kosher Certification
- FDA Registration
- REACH and EU Food Additive Compliance
These certifications ensure entry into premium and highly regulated food markets around the world.
Customer Testimonials and Market Reputation
Masson enjoys a strong industry reputation, with trade partners and multinational clients citing:
- Consistent product quality across shipments
- Responsive R&D and technical teams
- Timely global deliveries
- Transparent documentation and regulatory readiness
Its brand VIVID is widely recognized in the global emulsifier market for reliability, efficacy, and compliance.
Major Achievements
- Nearly 30 years of manufacturing and exporting food emulsifiers
- Export presence in over 40 countries globally
- Over 1,400 international shipments recorded in recent years
- Developed over 50 emulsifier formulations under the VIVID brand
- Long-term partnerships with multinational food manufacturers
Guangzhou Masson Science and Technology Industry Company Limited continues to lead the emulsifier innovation space with its technical expertise, global standards, and commitment to supporting food manufacturers worldwide with high-quality, performance-driven ingredients.