Exhibiting at Thaifex - Anuga Asia 2025

Haecheongjeong Co., Ltd., located in Wando-eup, Wando-gun, Jeollanam-do, Republic of Korea, is a health-focused food manufacturer specializing in innovative, sea vegetable-based noodle products. Operating under the brand name Haechomiin, the company leverages the pristine marine environment of Wando Island to create nutritious, low-calorie alternatives to conventional wheat-based noodles, making it a key player in Korea’s functional foods and wellness sector.

Core Business and Offerings

Haecheongjeong Co., Ltd. develops and produces a range of kelp-based, seaweed, and tofu noodles, catering to a growing consumer base seeking gluten-free, low-carb, and nutrient-rich meal options. The company’s main product lines include:

• Kelp Noodles (Haechomiin):

  • Made from fresh kelp harvested in Wando
  • Rich in fiber, iodine, and calcium
  • Popular among keto and gluten-free consumers

• Seaweed Noodles:

  • Combining seaweed extracts with functional ingredients
  • Promoted for digestive health and weight management

• Tofu Noodles:

  • High-protein, soy-based alternatives
  • Vegan-friendly, low-calorie noodle format

These products are marketed both domestically and internationally for health-conscious consumers and are also supplied to institutional food services and specialty grocery retailers.

Specialization and Unique Selling Proposition

Haecheongjeong Co., Ltd.’s competitive edge stems from its integration of marine agriculture with functional food science. Key differentiators include:

• Source Advantage: All kelp and seaweed are sourced from Wando, a region known for its clean waters and high marine biodiversity.
• Low-Calorie & High-Nutrient Products: Targeting dietary needs such as diabetes, weight management, and gluten intolerance.
• R&D-Driven Innovation: Ongoing product development in alternative carbohydrate and plant-based protein solutions.
• Eco-Friendly Manufacturing: Utilizing sustainable harvesting and minimal-processing techniques to retain nutrient density.

Financials and Market Reach

Although privately held with no public financial disclosures, Haecheongjeong has achieved considerable market presence:

• Nationwide availability across Korea’s organic food stores, health shops, and online platforms
• Export activity to markets including the United States, Japan, Taiwan, and Southeast Asia
• Participated in international food exhibitions such as Seoul Food, Bio Korea, and HOFEX (Hong Kong), indicating strong B2B interest abroad

Shipment Records

Trade data and commercial listings indicate:

• Regular export shipments of kelp and seaweed noodles under Haechomiin branding
• Key importing partners include health food distributors and Asian supermarkets
• Products are listed on major Korean e-commerce platforms and international food product marketplaces

Target Market

Haecheongjeong targets a wide range of health and specialty markets:

• Consumers on ketogenic, diabetic, and gluten-free diets
• Vegetarian and vegan communities
• Wellness and fitness retailers
• International organic and specialty food distributors

Their growing appeal among niche dietary groups has led to increased demand in both developed and emerging markets.

Capabilities

• Automated processing lines for seaweed, kelp, and tofu noodle production
• Private label manufacturing (OEM/ODM)
• Vacuum packaging systems for extended shelf-life products
• Food R&D lab focused on functional marine ingredients
• Regulatory export support for FDA, EU, and ASEAN food standards

Certifications and Compliance

Haecheongjeong’s production facilities meet multiple Korean and international standards, including:

• HACCP-certified facility for safe food processing
• KFDA registration for functional food ingredients
• Halal certification under review for broader Muslim market access
• Compliant with Korean Organic Certification standards for ingredient sourcing

Testimonials

Though limited in formal testimonials, consumer feedback on Korean online platforms indicates:

• “A refreshing noodle substitute that doesn’t spike blood sugar.”
• “Love the clean, ocean-like taste—perfect for a light lunch.”
• “Convenient and filling with minimal calories.”

Major Achievements

• Successfully positioned kelp noodles as a mainstream health food in Korea’s retail sector
• Expanded international distribution to over 5 countries within 3 years of brand launch
• Featured in national health food exhibitions and awarded for innovation in marine food processing
• Played a leading role in promoting Wando’s seaweed agricultural heritage
• Developed a full suite of low-carb, functional noodle alternatives, helping diversify global plant-based food options

With a firm commitment to sustainability, health science, and marine innovation, Haecheongjeong Co., Ltd. continues to lead South Korea’s movement toward functional, ocean-derived nutrition on a global scale.