Exhibiting at Thaifex - Anuga Asia 2025

HAEGAIN Co., Ltd., headquartered in Boryeong-si, Cheongcheongnam-do, Republic of Korea, is a premium food manufacturing company specializing in low-sodium dried seafood snacks and cooking ingredients. With a mission to make traditional Korean seafood products healthier and more accessible, HAEGAIN has emerged as a trusted brand in the clean-label snack and gourmet ingredient segments under its eponymous brand HAEGAIN.

Core Business

HAEGAIN focuses on processing and retailing low-salt anchovy and seafood-based products that cater to both health-conscious consumers and culinary professionals. The company’s innovations are rooted in traditional Korean seafood preservation methods, refined through modern food safety and nutrition science.

Product Offerings

• Low-Salt Smoked Anchovy

  • Lightly smoked, transparent anchovy ideal for broth and direct consumption
  • Long shelf life and convenient resealable packaging

• Low-Salt Dried Anchovy

  • Available in multiple sizes (small, medium, large) for broth, stir-fry, or side dishes
  • Processed to reduce sodium while maintaining umami depth

• Low-Salt Dried Squid (Small Cuttlefish)

  • Cleaned, dried, and ready-to-eat snack cuttlefish
  • Packaged for freshness and portion control

• Anchovy Chips (Haemyul Chip)

  • Crispy anchovy-based chips, lightly seasoned
  • Popular as a high-protein alternative to potato chips

• Snack & Gift Sets

  • Curated sets including anchovy chips, dried seafood snacks, and specialty condiments
  • Designed for premium gifting and health-oriented consumers

All products are additive-free, low in sodium, and undergo HACCP-certified processing for export and domestic retail.

Specialization and USP

HAEGAIN’s core differentiation lies in:

• Low-Sodium Innovation: Uses proprietary techniques to reduce salt without compromising flavor or preservation
• Functional Seafood Snacking: Anchovy chips rich in protein, calcium, and omega-3
• Clean Label Processing: No preservatives, MSG, or synthetic additives
• Gift-Ready Aesthetic: Products designed for the premium gift market, with beautiful eco-friendly packaging

Their anchovy and squid products cater to both traditional Korean cuisine and modern snacking trends.

Financial Strength

As a private SME, HAEGAIN has grown steadily through niche product marketing and D2C platforms:

• Operates the successful e-commerce platform haegainmall.com
• Recognized by Korean regional government as a high-potential seafood SME
• Increasing exposure in premium domestic retail stores and health food distributors

Export traction is growing, particularly in Asian and North American health food retail sectors.

Shipment Data

Export activity is increasing with shipments under HS Codes:

• 0305.59 – Dried anchovy, smoked or unsmoked
• 0305.69 – Dried squid and cuttlefish

Partnerships with Korean trade platforms such as GobizKorea and K-Seafood Expo support overseas market entry. Trial export shipments have reached Japan, Taiwan, and the United States.

Target Markets

• Geographic: Korea (domestic), Japan, Taiwan, USA, Singapore
• Customer Segments: Health food consumers, Korean traditional ingredient buyers, snack retailers, gift packagers
• Retail Channels: Online marketplaces, health food stores, supermarkets, gift shops

Capabilities

• HACCP-certified production facility in Boryeong
• Proprietary low-sodium drying and smoking system
• Manual quality selection and hand-packing for premium lines
• OEM/ODM services for export partners
• Logistics support for temperature-stable international shipments

Certifications and Compliance

• HACCP Certified
• FDA Registration (for US exports)
• Regional compliance with Korea’s Ministry of Food and Drug Safety (MFDS)
• Products free of artificial preservatives, colorants, and allergens (except seafood)

Customer Testimonials

HAEGAIN’s clean-label positioning has earned favorable feedback:

“Best anchovy chips I’ve ever had. Perfect texture, no fishy smell, and surprisingly light.” – Korean online buyer
“We used the low-salt broth anchovies for traditional soup—depth of flavor with less salt, ideal for our elderly customers.” – Taiwanese distributor

Gift pack orders have grown significantly during Korean holiday seasons, showcasing high customer satisfaction.

Major Achievements

• Developed over 20 low-salt seafood SKUs in under five years
• Featured in Korea Agro-Fisheries & Food Trade Corporation (aT) promotions
• Export partnerships initiated in Japan and the USA through K-Seafood networks
• Participated in Seoul Food & Hotel Expo and K-FISH Trade Events
• Launched customized gifting line with premium Korean packaging aesthetics

HAEGAIN Co., Ltd. continues to elevate Korean traditional seafood products by merging health innovation with culinary heritage—pioneering a new standard in functional, gourmet seafood snacks.