Exhibiting at Thaifex - Anuga Asia 2025

HAEON FOOD CO., LTD., headquartered in Seosan-si, Chungcheongnam-do, Republic of Korea, is a dedicated manufacturer and exporter of high-quality processed seafood products. Specializing in the development of smoked fish cakes, fish sausages, and innovative fish-based snacks, Haeon Food has grown into a trusted partner for domestic and international foodservice clients seeking premium, ready-to-cook marine protein options.

Core Business

The company's core focus lies in producing value-added seafood items that offer convenience, nutrition, and versatility. By combining Korea’s traditional fish cake craftsmanship with modern food processing technology, Haeon Food delivers consistent, clean-label, and high-protein products suited for a global market.

Product Offerings

• Smoked Fish Cakes

  • Traditional Korean-style with added flavor depth from smoking
  • Variants include square, round, tube, and bar shapes

• Fish Sausages

  • Made from blended white fish meat and natural seasonings
  • Ideal for children’s snacks, lunch boxes, and school meals

• Fish Patties

  • Formulated for HMR (Home Meal Replacement) packs and bento
  • Enhanced with vegetables and seasoning blends

• Fish-based Snacks

  • Portable, protein-rich snack sticks and mini-packs
  • Low-calorie, preservative-free options targeting health markets

All products are made from locally sourced, high-grade marine ingredients and processed in a HACCP-compliant facility with attention to hygiene and traceability.

Specialization and USP

Haeon Food distinguishes itself through:

• Expertise in Smoking Technology: Delivers deep umami flavor and extended shelf life without preservatives
• Versatility for B2B and Retail: Products cater to institutional catering, convenience retail, and international private labels
• Nutritionally Optimized: High in protein, low in fat, with clean labels—meeting modern consumer health preferences
• Flexible Packaging: Bulk, single-serve, and OEM formats available

Their products serve as a key protein alternative in both Korean cuisine and international fusion dishes.

Financial Strength

Although private, Haeon Food has demonstrated stable performance over two decades:

• Supplies to regional school meal programs and convenience store chains in Korea
• Expanding export outreach in Southeast Asia and the Middle East through trade platforms and government initiatives
• Revenue bolstered by Korea’s HMR and seafood snack boom, both growing annually at double-digit rates

Shipment Data

While detailed shipment data remains limited, Haeon Food actively engages in:

• Exports under HS Codes 1604.20 (prepared fish products) and 1604.14 (fish sausages and fish cakes)
• Shipments to Vietnam, UAE, and Taiwan through Korean food export consortiums
• Refrigerated container shipments with vacuum-sealed and MAP-packed items

Export-ready documentation is prepared for international compliance, including ingredient traceability and allergen labeling.

Target Markets

• Geographic: South Korea (domestic), Vietnam, UAE, Japan, Singapore
• Segments: Korean restaurant chains, school meal providers, healthy snack retailers, HMR product companies
• Sales Channels: Wholesale, private label/OEM, e-commerce grocery

Capabilities

• HACCP-compliant production facility in Seosan
• In-house R&D for flavor innovation and texture improvement
• B2B export readiness with multilingual packaging
• Adaptable capacity from small batch orders to large-scale OEM manufacturing
• Government-accredited participation in export training and certification programs

Certifications and Compliance

• HACCP Certified
• Compliance with Korean MFDS food safety and sanitation guidelines
• Products available with gluten-free and low-sodium formulation options
• Documentation available for US FDA, Halal, and EU compliance on request

Customer Testimonials

Institutional clients and regional retailers appreciate:

“Their smoked fish cakes are a staple in our school meal program. Kids love the flavor, and we trust the quality.” “Reliable supplier with consistent product quality and responsive customization support for OEM projects.”

Positive feedback has been documented through Korean food distributor networks and government quality audits.

Major Achievements

• Developed over 50 SKUs of processed seafood in different shapes and formulations
• Featured in Korea Agro-Fisheries & Food Trade Corporation (aT) domestic and international food exhibitions
• Supplier to Korean government-affiliated nutrition programs
• Participated in trade fairs such as Seoul Food Show and Gulfood Korea Pavilion
• Built successful partnerships for private label exports in emerging seafood snack markets

HAEON FOOD CO., LTD. continues to bridge Korean seafood heritage and global health food demand through its commitment to clean, protein-rich, and convenient processed marine products.