Exhibiting at Thaifex - Anuga Asia 2025

Haeyeareum Co., Ltd, based in the Republic of Korea, is a premier manufacturer of high-quality sea salt and gourmet condiments, distinguished for blending traditional Korean harvesting methods with modern processing excellence. With its headquarters in Seoul and a production facility located in the pristine coastal region of Sinan-gun—renowned for its mineral-rich waters—Haeyeareum has carved a niche in the global food and beverage sector through innovation, authenticity, and a focus on health-conscious, natural products.

Core Business and Product Portfolio

Haeyeareum specializes in the production of premium Korean sea salts under its flagship brand HRTSALT and gourmet-ready condiments tailored for both retail and culinary applications. The company’s product lines include:

Premium Mineral Sea Salt "Lo" Series

• Black Garlic Sea Salt
• Truffle Sea Salt
• Raspberry Sea Salt
• Citrus Sea Salt

These salts are produced using a 100% solar-dried process without chemical refining, retaining more than 80 natural minerals from seawater.

Other Signature Offerings

• Sprinkle Sprinkle Kimchi Powder (in Mild and Spicy variants)
• Marinated Crab Meat (Soy Sauce and Spicy varieties)
• Wind & Sunshine Mineral Sea Salt – slow-aged traditional salt naturally filtered through Korean earthenware pots

Unique Value Proposition

Haeyeareum distinguishes itself through:

• Traditional Production Methods: Utilizing 1,000-year-old salt field practices in Sinan, certified as one of UNESCO's Globally Important Agricultural Heritage Systems (GIAHS)
• Health-Focused Formulations: Low sodium and rich in minerals, aligning with modern dietary preferences
• Flavor Innovation: Creative infusions of garlic, citrus, and truffle cater to gourmet trends and culinary professionals

Certifications and Compliance

• HACCP Certified – ensuring rigorous hygiene and safety across production
• ISO 22000 – food safety management certification
• FDA Registered – allowing for safe export to the United States
• KOSHER Certified – aligning with global dietary requirements
• HIT500 (Korean Small & Medium Business Administration) – awarded for its Wind & Sunshine sea salt, recognizing it among Korea’s top small business innovations

Financial Strength

While Haeyeareum remains a privately held SME, public directories such as EC21 list its annual revenue between USD 1 million – 2.5 million, with an increasing export share due to the growing global demand for healthy gourmet salts.

Global Market and Export Records

According to data compiled from platforms like Volza and ImportYeti, Haeyeareum has completed:

• Over 80 international shipments since 2021
• Major importing countries include: United States, Japan, Germany, and Singapore
• Average shipment value ranges between $5,000 – $15,000 per container, focused on B2B distribution and private-label partnerships

Capabilities and Infrastructure

• Production Plant: Located in Sinan-gun, near the Yellow Sea, with proximity to premium-grade salt beds
• Product Development Team: In-house R&D experts focus on natural fermentation and seasoning techniques
• Private Label Manufacturing: Supports custom formulation and branding for global clients
• Packaging Facility: Offers small-format pouches to bulk containers for both retail and HORECA channels

Recognitions and Awards

• KOTRA Seal of Excellence – for export potential and product quality
• HIT500 Award – for premium sea salt production innovation
• Featured in Seoul Food & Hotel Korea, Foodex Japan, and SIAL Paris

Customer Testimonials

“The truffle sea salt from Haeyeareum is the best I’ve used in a professional kitchen. Pure flavor, no additives, just perfection.”
— Executive Chef, Fine Dining Restaurant, Tokyo, Japan

“We switched to HRTSALT for our private label organic line, and customer feedback has been phenomenal.”
— CEO, Gourmet Foods Distributor, California, USA

Target Markets

Haeyeareum primarily targets:

• Premium gourmet retailers
• Health-focused food brands
• Restaurants and chefs
• Private label organic and wellness companies

Summary

Haeyeareum Co., Ltd exemplifies Korea’s blend of food heritage and innovation. With strong export capabilities, certified manufacturing practices, and a commitment to authentic, health-conscious gourmet products, the company is a trusted partner for international buyers seeking quality and differentiation in the competitive condiment and seasoning market.