Hainan Fuchang Exhibition Service Co., Ltd, headquartered in Haikou, China, is a professional event planning and public relations company offering comprehensive services for exhibitions, conferences, and corporate brand promotion. Specializing in integrated marketing and communication solutions, the company supports both public and private sector clients in managing high-impact business events and strategic campaigns across Hainan and mainland China.
Company Overview
Hainan Fuchang Exhibition Service Co., Ltd is recognized for its role in facilitating seamless event execution, from conceptual planning to on-site coordination. Led by event industry professional Qian Jianli, the company combines creativity, logistical expertise, and media engagement to deliver measurable results for its clients. Its services cater to industries such as government, tourism, trade, real estate, education, and consumer goods.
Core Services
The company offers a broad suite of services, including:
- Event Planning and Management:
- Turnkey planning and execution for product launches, corporate celebrations, trade shows, and cultural festivals.
- Business Conferences and Forums:
- Design and management of industry-specific B2B conferences, including agenda curation, speaker coordination, and logistics.
- Media Resources and PR:
- Engagement with print, digital, and broadcast media for event coverage and brand positioning.
- Exhibition Booth Design and Setup:
- Custom stand building, 3D design, and structural setup for exhibitions and trade fairs.
- Reception and Guest Services:
- Professional management of attendee registration, VIP reception, protocol arrangement, and on-site staffing.
- Brand Promotion Campaigns:
- Strategic planning for brand activation, including social media strategy, influencer partnerships, and experiential marketing.
These offerings are designed to create immersive and value-driven experiences for clients and their audiences.
Specialization and Unique Selling Proposition
Hainan Fuchang Exhibition Service Co., Ltd differentiates itself through:
- Full-Cycle Event Delivery: From ideation to execution and post-event analytics, ensuring client objectives are met at every stage.
- Government and Institutional Partnerships: Trusted by public sector clients for high-profile events, policy briefings, and public awareness campaigns.
- Local Market Expertise: In-depth knowledge of regional regulatory frameworks, venue access, and cultural nuances within Hainan.
- Media Integration: Strong ties with regional media networks to amplify event reach and stakeholder engagement.
The company’s ability to manage both operational logistics and strategic communication makes it a versatile partner.
Projects and Clientele
While specific project data is not publicly available, Hainan Fuchang has been reported to contribute to:
- Local government exhibitions and investment promotion events in Haikou and surrounding cities
- Trade fairs and commercial expos related to tourism, technology, and agriculture
- Brand campaigns for emerging businesses and regional startups entering the Hainan Free Trade Port market
Its involvement in government-supported initiatives and multi-sector projects indicates a strong reputation and execution capability.
Target Markets
The company’s client portfolio spans:
- Government Agencies: For policy promotion, economic development forums, and public campaigns.
- Corporate Clients: For internal events, product showcases, investor meetings, and trade shows.
- Event Organizers and Associations: For outsourced execution of industry expos and regional summits.
- Real Estate and Retail Brands: For sales events, lifestyle showcases, and customer engagement programs.
This multi-industry focus allows Hainan Fuchang to leverage shared logistics and media assets for cost efficiency.
Operational Capabilities
The company operates with:
- A core team of experienced event planners, designers, and coordinators
- External networks of vendors and media partners for scalability
- Access to regional venues and exhibition spaces through government relationships
- Technology-enabled tools for guest registration, digital promotion, and audience engagement
These assets support the delivery of both intimate gatherings and large-scale public events.
Competitive Positioning
In a growing Hainan event services market driven by the Hainan Free Trade Port Initiative, Hainan Fuchang is well positioned to benefit from increased trade promotion activities, business delegations, and foreign investment-related events. The company’s agility and on-ground presence make it a preferred partner for fast-turnaround projects and cross-sector collaborations.
Achievements and Recognition
Although no formal awards are listed, the company is known for:
- Repeated engagements with local government departments
- Participation in the Hainan International Tourism and Trade Expo
- Supporting the launch of regional real estate developments and commercial campaigns
- Positive recognition from client testimonials in regional business circles
These successes reflect operational trust and quality assurance in competitive environments.
Growth Opportunities
Looking ahead, Hainan Fuchang Exhibition Service Co., Ltd can further expand by:
- Developing digital event solutions including hybrid and fully virtual event capabilities
- Strengthening social media campaign management services for consumer brands
- Establishing strategic alliances with international event firms for inbound China events
- Launching proprietary event IPs such as business forums or trade showcases
With an established foundation in planning, media, and public affairs, the company is poised for continued expansion in line with Hainan’s development as a global economic hub.
