Exhibiting at Thaifex - Anuga Asia 2025

Hai's Pte Ltd is a leading Singapore-based food manufacturer specializing in Asian culinary pastes, sauces, and condiments. With over four decades of heritage, Hai’s has earned a trusted reputation for delivering authentic Southeast Asian flavors to both retail consumers and global foodservice markets. Operating under the flagship brands Hai's and Asia Joy, the company provides high-quality, ready-to-use products made in Singapore and Malaysia for export to over 15 countries.

Core Business and Product Portfolio

Hai’s manufactures an extensive range of instant cooking pastes, bottled sauces, seasoning oils, and broth concentrates. These products are widely used in home kitchens, restaurants, and food manufacturing operations seeking authentic Asian taste with modern convenience.

Key Product Lines

Instant Cooking Pastes (Asia Joy Series)

• Mala Hotpot Paste
• Japanese Curry Paste
• Salted Egg Butter Prawn Paste
• Laksa Paste
• Mee Siam Paste
• Korean Stew Paste
• Tom Yum and Rendang Paste

Available in sachets and jars for both retail and foodservice formats.

Sauces and Condiments

• Chilli Garlic Sauce
• Sambal Belachan
• Plum Sauce
• Hoisin Sauce
• Light and Dark Soy Sauce
• Vinegars and Oyster Sauce

Broth Concentrates and Bases

• Clear Chicken Broth Base
• Ramen Tare
• Creamy Soup Base

Oil-Based Seasonings

• Chilli Oil
• Fried Shallot Oil
• Garlic Oil

OEM & Private Label Services

• Custom formulations
• Packaging & branding
• Regulatory compliance for export markets

Specialization and Core Strengths

Hai’s strength lies in its deep culinary knowledge and scalable manufacturing capabilities:

• Traditional Southeast Asian recipes adapted for modern production
• Fully Halal-certified facilities in both Singapore and Malaysia
• OEM/ODM expertise for leading supermarket chains and private brands
• Focus on natural ingredients, avoiding artificial MSG and preservatives where possible
• R&D center dedicated to flavor innovation and custom product development

Certifications and Regulatory Compliance

• HACCP Certified
• ISO 22000 Food Safety Management System
• Halal Certification (MUIS & JAKIM)
• FDA Registration for export to North America
• Compliant with EU Food Labeling and Safety Standards

These certifications allow Hai’s to confidently supply products for retail, HORECA, and OEM export globally.

Operational Scale and Infrastructure

• Headquarters: Woodlands, Singapore
• Manufacturing Plant: Johor Bahru, Malaysia
• Production Capacity: Estimated 1,200 metric tons of sauces and pastes annually
• Packaging Options: Sachets (50g–200g), glass jars, PET bottles, 1L foodservice packs

Hai’s operates an integrated supply chain from R&D to packaging and global distribution.

Financial Insights

While Hai’s is privately held, industry directories and business publications estimate:

• Annual revenue in the range of USD 10 million – 20 million
• 70% of production serves the Singapore market; 30% exported internationally

Export and International Reach

Hai’s products are available in:

• United States
• United Kingdom
• Australia
• Brunei
• China
• Middle East

OEM partnerships include major Asian food distributors, restaurant chains, and private-label brands. Products are available through offline grocery retail and online platforms such as Shopee, RedMart, and Amazon.

Infrastructure and Capabilities

• Production Automation: Mixing, filling, retort sterilization, and labelling
• Cold Chain Facilities for sensitive formulations
• In-house QA/QC Laboratories for batch testing
• Flexible MOQs for SME importers and distributors

Target Market Segments

• Retail Grocery Chains
• Asian Cuisine Restaurant Chains
• HORECA Distributors
• Private Label Buyers
• eCommerce Health Food Platforms

Trade Participation and Recognition

• Exhibitor at Singapore Food Expo 2025
• Active participant in FHA Food & Beverage, SIAL, and Gulfood
• Registered with Singapore Business Federation and Enterprise Singapore

Customer Testimonials

“Hai’s sambal and laksa pastes are extremely authentic and perform well in both taste tests and sales volume.”
— Category Manager, Grocery Chain, Australia

“As a private label partner, Hai’s delivers consistently and adheres to strict regulatory timelines. A dependable OEM supplier.”
— Food Buyer, Middle Eastern Importer

Summary

Hai’s Pte Ltd is a cornerstone of Singapore’s culinary manufacturing industry, blending heritage recipes with global food safety and scalability. Through its robust product range, certified facilities, and OEM/ODM expertise, Hai’s continues to deliver Southeast Asia’s bold and beloved flavors to households and businesses worldwide.