Haldiram Snacks Pvt. Ltd.
Haldiram Snacks Pvt. Ltd. is a leading Indian food manufacturer and restaurant chain, renowned for its namkeens, sweets, snacks, frozen foods, and beverages. With a legacy spanning over 85 years, the company has become a household name in India and a global brand, exporting its products to over 80 countries worldwide.
Company Overview
Established in 1937 in Bikaner, Rajasthan, Haldiram’s has grown into one of India’s largest food brands, with a presence across retail, quick-service restaurants (QSRs), and international markets. Known for its authentic taste, innovation, and premium quality, the company operates multiple manufacturing facilities and over 100 restaurant outlets across India.
Product Portfolio
Haldiram’s offers a diverse range of traditional and modern food products, categorized as follows:
Namkeens (Savory Snacks):
- Bhujia – The iconic Haldiram’s Bhujia, made from gram flour and spices
- Aloo Bhujia – Popular potato-based crispy snack
- Navratan Mix – A blend of crunchy nuts, lentils, and sev
- Khatta Meetha – Sweet and tangy traditional mix
Indian Sweets (Mithai):
- Gulab Jamun – Soft, syrupy dumplings made with milk solids
- Rasgulla – Spongy Bengali-style sweet in sugar syrup
- Soan Papdi – Flaky, cardamom-infused dessert
- Kaju Katli – Premium cashew-based delicacy
Snacks & Packaged Foods:
- Potato Chips – Classic, Masala, and Peri-Peri flavors
- Puffs & Cookies – A variety of baked snack items
- Ready-to-Eat Meals – Dal Makhani, Rajma, Pav Bhaji, Biryani
- Instant Mixes – Gulab Jamun Mix, Dhokla Mix, and more
Beverages:
- Sherbets & Packaged Drinks – Rose Sherbet, Mango Panna, Lemon Pudina
- Flavored Milk & Lassi – Traditional Indian dairy-based drinks
Frozen Foods:
- Kebabs & Wraps – Ready-to-cook Indian and international frozen foods
- Parathas & Breads – Authentic Indian breads for global consumers
Global Market Presence & Export Capabilities
Haldiram’s has a strong international presence, supplying its products to major supermarkets, Indian specialty stores, and online marketplaces worldwide.
- Key Export Destinations: USA, UK, Canada, UAE, Australia, Europe, Singapore, Africa
- Annual Revenue from Exports: Over $200 million
- Retail Presence in Global Chains: Walmart, Carrefour, Tesco, Lulu Hypermarket
- E-commerce Expansion: Available on Amazon, Flipkart, and Haldiram’s own website
- Private Label & Bulk Supply: Partnering with global distributors and retailers
Certifications & Compliance
Haldiram’s ensures strict adherence to food safety and quality standards, holding multiple global certifications:
- ISO 22000 (Food Safety Management System)
- HACCP (Hazard Analysis and Critical Control Points) Certification
- FSSAI (Food Safety and Standards Authority of India) Approved
- US FDA Certified for Export to North America
- Halal & Kosher Certified Products
- BRC (British Retail Consortium) Global Food Standard Certified
Competitive Advantages & USP
Haldiram’s dominates the Indian snack and sweet market with the following strengths:
- Authentic Indian Flavors: Bringing the taste of traditional Indian snacks and sweets to the world
- Largest Namkeen Manufacturer: Leading the market with over 60% share in India's packaged namkeen segment
- State-of-the-Art Manufacturing: Advanced food production facilities in Delhi, Nagpur, Kolkata, and Bikaner
- Global Expansion Strategy: Aggressively expanding into new international markets
- Strong Distribution Network: Partnerships with modern trade, local grocery stores, and online retailers
Financial Strength & Growth
Haldiram’s has consistently ranked among the top food brands in India, recording impressive financial growth.
- Annual Revenue: Estimated at $1.5 billion - $2 billion
- Export Growth Rate: 20-25% YoY increase in global sales
- Retail Market Share: Over 60% of India's packaged namkeen category
- Restaurant Division Revenue: Over $250 million from quick-service restaurant (QSR) outlets
- E-commerce Growth: 50% YoY growth in online sales of packaged foods
Shipment & Trade Data
Haldiram’s maintains an efficient supply chain to deliver fresh and high-quality products worldwide.
- Annual Production Capacity: Over 500,000 metric tons across all food categories
- Key Exporting Countries: USA, UK, Canada, UAE, Singapore, Australia, Germany
- Shipping & Distribution: Multi-channel supply chain for wholesale, bulk, and retail-packaged shipments
- Packaging Solutions: Custom private label packaging for international distributors
Customer Feedback & Testimonials
Haldiram’s has earned strong brand loyalty and positive customer feedback worldwide.
"Haldiram’s namkeens are unmatched! The taste, crunch, and packaging are perfect for international markets."
– Distributor in USA
"We import Haldiram’s sweets regularly, and the quality has been consistently premium. Our customers love it!"
– Grocery Store Owner, UK
Major Achievements & Recognition
Haldiram’s has received numerous awards and accolades for its food quality, innovation, and brand growth:
- "Best FMCG Brand in India – 2023" (Economic Times Awards)
- "Top Indian Food Exporter – 2022" (FIEO – Federation of Indian Export Organisations)
- "Most Trusted Indian Snack Brand" – 2021 (Consumer Choice Awards)
- Featured in Forbes India’s "Top 100 Indian Brands"
Future Plans & Expansion
Haldiram’s continues to expand its global footprint, focusing on new markets, product innovation, and digital transformation.
- Increased Manufacturing Capacity: Expansion of Delhi and Nagpur production plants
- Entry into Latin America & Africa: New markets in Brazil, South Africa, and Nigeria
- Plant-Based & Healthy Snack Variants: Introduction of low-calorie, organic, and gluten-free options
- Strengthening Digital & D2C Presence: Expansion of direct-to-consumer e-commerce platforms
- Quick Service Restaurant (QSR) Growth: Opening more Haldiram’s food outlets in India and abroad
Conclusion
Haldiram Snacks Pvt. Ltd. is a global leader in the Indian snack and sweets industry, offering high-quality, authentic, and innovative food products to consumers worldwide. With a strong retail presence, state-of-the-art manufacturing, and aggressive international expansion, Haldiram’s is poised for continued success in the global food industry.
For distributors, retailers, and importers looking for premium Indian food products, Haldiram’s is the ideal choice.
