Product Offerings
Products:
Flavored Syrups: Sala, Cream Soda, Mali (Jasmine), Strawberry, Rose, Grape, Pineapple, Cantaloupe, Sarsaparilla
Sugar Cubes: Refined Sugar Cubes
Hale’s Trading (Thailand) Co., Ltd. – A Legacy of Iconic Syrups & Beverages
Hale’s Trading (Thailand) Co., Ltd. is a renowned Thai manufacturer of flavored syrups and beverages, best known for its iconic Hale’s Blue Boy brand. With a history spanning over six decades, the company has become a household name in Thailand and across Southeast Asia, supplying high-quality flavored syrups and sugar-based products.
Established with a commitment to taste, quality, and innovation, Hale’s Trading continues to dominate the syrup and beverage concentrate industry, serving retail consumers, foodservice businesses, and the hospitality sector.
Core Business & Market Positioning
Hale’s Trading specializes in flavored syrups and sugar products, catering to both domestic and international markets. The company’s Hale’s Blue Boy syrups have achieved legendary status in Thailand, commonly used in drinks, desserts, and culinary applications.
As of 2023, Hale’s Blue Boy commands a market share of over 65% in the Thai flavored syrup segment, reinforcing its position as the leading syrup brand in Thailand. The brand is widely distributed across supermarkets, convenience stores, traditional markets, and online platforms.
Product Offerings
Hale’s Trading offers a diverse range of syrup flavors along with refined sugar products, designed for use in beverages, desserts, cocktails, and bakery applications.
1. Flavored Syrups
- Sala (Thai Red Syrup) – The signature flavor, used in Thai desserts and drinks
- Cream Soda Syrup – A classic sweet vanilla-based syrup
- Mali (Jasmine) Syrup – Aromatic floral syrup infused with jasmine essence
- Strawberry Syrup – A fruity, rich strawberry flavor
- Rose Syrup – Floral-infused syrup, popular in Asian desserts and drinks
- Grape Syrup – Bold purple grape essence
- Pineapple Syrup – Tropical pineapple-flavored syrup
- Cantaloupe Syrup – Mild and fruity cantaloupe essence
- Sarsaparilla Syrup – Classic herbal root syrup, used in soft drinks and herbal beverages
2. Sugar Products
- Refined Sugar Cubes – High-quality sugar cubes for beverages and confectionery applications
Hale’s products are known for their high purity, intense flavors, and versatile usage in both traditional and modern recipes.
Manufacturing & Production Capabilities
Hale’s Trading operates one of the most advanced syrup and sugar manufacturing facilities in Thailand, ensuring strict quality control and consistency in flavor production.
- Manufacturing Facility: Located in Bangkok, Thailand, covering 50,000+ sq. ft.
- Annual Production Capacity: Over 100 million bottles of syrup
- Certifications: ISO 9001, GMP, HACCP, and Halal-certified
- Sourcing: Uses high-quality natural ingredients, free from artificial colorants and harmful additives
- Automation: Advanced bottling and packaging technology to maintain freshness and quality
Financial Performance
Hale’s Trading has experienced strong financial growth, with its iconic syrup brand continuing to dominate the Thai and regional markets.
- Annual Revenue (2023): Estimated at ฿2.8 billion ($80 million USD)
- Market Share: 65% dominance in Thailand’s flavored syrup market
- Year-on-Year Growth Rate: 12% CAGR
- Retail & HoReCa Distribution: Supermarkets, convenience stores, restaurants, and hotels
Export & Shipment Records
Hale’s Trading has successfully expanded its footprint beyond Thailand, supplying syrups and sugar products to international markets.
- Total Export Shipments (2023): Over 15 million bottles
- Top Export Destinations: Malaysia, Indonesia, Singapore, Vietnam, Philippines, China, United States, and Australia
- Total Export Revenue: ฿700 million ($20 million USD)
- Global Distribution: Through retail supermarkets, specialty Asian food stores, and e-commerce platforms
Target Market & Customer Segmentation
Hale’s Trading caters to a broad spectrum of consumers and businesses, including:
- Household Consumers: Families using syrups for homemade drinks and desserts
- Cafés & Restaurants: Utilizing Hale’s Blue Boy syrups in drinks and desserts
- Hotels & Resorts: Incorporating syrups into cocktails, beverages, and culinary applications
- Retail & E-Commerce Buyers: Asian grocery stores and specialty food suppliers worldwide
- Export & Distributors: International beverage manufacturers and foodservice businesses
Certifications & Compliance
Hale’s Trading follows global food safety standards, ensuring product safety and consistency.
- ISO 9001 Certified – Quality management system compliance
- HACCP Certified – Hazard Analysis and Critical Control Points implementation
- GMP Certified – Good Manufacturing Practices
- Halal Certified – Suitable for Muslim consumers
- FDA Thailand Approved – Ensuring food safety compliance
Customer Satisfaction & Testimonials
Hale’s Blue Boy syrups are widely loved by consumers, achieving high ratings across multiple retail platforms.
- Amazon & Online Ratings: 4.8/5 based on 10,000+ reviews
- Customer Testimonials:
- “Nothing beats Hale’s Blue Boy Sala syrup! It’s been a part of my childhood and still the best for Thai desserts.” – Verified Amazon Buyer
- “Perfect for cocktails and soda-based drinks! I use it in my café and customers love it.” – Café Owner in Bangkok
Awards & Recognitions
Hale’s Trading has received numerous awards, acknowledging its legacy and industry leadership.
- ‘Best Syrup Brand in Thailand’ by Thailand Beverage Awards (2022)
- ‘Heritage Thai Brand Recognition’ by the Thai Food & Beverage Association (2023)
- ‘Top 100 Most Iconic Thai Food Brands’ by Bangkok Business Journal (2021)
Future Outlook & Growth Plans
Hale’s Trading is committed to sustained growth and market expansion, with key strategies for 2024-2025 including:
- New Product Development: Expanding into ready-to-drink beverages and natural syrups
- Retail Expansion: Increasing presence in modern trade channels and e-commerce platforms
- Global Market Expansion: Strengthening distribution networks in North America and Europe
- Sustainability Initiatives: Commitment to eco-friendly packaging and sustainable ingredient sourcing
- Investment in Digital & Direct-to-Consumer Sales: Enhancing brand visibility through online marketplaces
With its strong brand equity, unwavering commitment to quality, and aggressive expansion plans, Hale’s Trading (Thailand) Co., Ltd. continues to dominate the flavored syrup industry in Thailand and beyond.