Exhibiting at Gulfood 2025

Hamoud Boualem

Company Overview

Hamoud Boualem is Algeria’s oldest and most iconic soft drink manufacturer, founded in 1878. With over 140 years of expertise, the company has cemented its position as a leader in the Algerian beverage industry, producing carbonated soft drinks and syrups that are cherished by generations. Hamoud Boualem combines traditional recipes with modern manufacturing techniques, ensuring premium quality and a distinctive taste that has stood the test of time.

Core Business and Specialization

Hamoud Boualem specializes in the manufacturing and export of soft drinks and syrups, offering a diverse range of flavored beverages that cater to local and international markets.

Product Categories:

• Soft Drinks:

  • Hamoud La Blanche – The original lemon-flavored soda, known for its refreshing taste.
  • Selecto – A caramel-colored soft drink with a unique flavor profile, one of Algeria’s favorite sodas.
  • Hamoud Cola – A classic cola beverage, competing with global brands.
  • Slim – A lighter, more modern take on carbonated soft drinks.

• Syrups:

  • Hamoud Sirop – Concentrated syrups in flavors like Lemon, Mint, and Grenadine, widely used for homemade beverages and cocktails.

Market Presence and Export Performance

Hamoud Boualem dominates the Algerian soft drink market and has expanded internationally, exporting to multiple regions where the Algerian and North African diaspora demand authentic flavors.

• Key Markets: Algeria, France, Tunisia, Morocco, Europe, Middle East, and North America.
• Annual Production Capacity: Estimated at over 200 million liters per year.
• Top Exported Products: Selecto, Hamoud La Blanche, and Hamoud Sirop.
• Global Distribution Network: Strong presence in European ethnic food stores, supermarkets, and online platforms.

Financial Performance and Growth

Hamoud Boualem continues to grow its revenue and market share, competing with global soft drink brands while maintaining local brand loyalty.

• Annual Revenue: Estimated at €100-150 million.
• YoY Growth: 10-12% annual growth fueled by domestic and export demand.
• Market Share: Over 60% of the Algerian soft drink market, leading over international competitors.

Manufacturing Capabilities and Facilities

Hamoud Boualem operates state-of-the-art production facilities across Algeria, ensuring high efficiency, sustainability, and quality control.

• ISO-certified plants with automated bottling and packaging lines.
• Stringent quality control processes ensuring consistency in taste and safety.
• R&D investments to innovate and expand product lines.

Certifications and Compliance

Hamoud Boualem meets global food safety and quality standards, holding key certifications:

• ISO 9001 Certified – Internationally recognized quality management system.
• HACCP Compliance – Ensuring food safety from production to distribution.
• Halal Certified – Products meet Islamic dietary standards, essential for Muslim consumers.

Customer Testimonials

Hamoud Boualem has developed a loyal consumer base, with generations recognizing the authenticity and superior taste of its products.

"Selecto is unlike any other soda – it has a distinct, nostalgic flavor that brings back childhood memories." – Customer in France
"Hamoud La Blanche is our go-to refreshing drink. The taste is so unique and refreshing!" – Consumer in Algeria

Major Achievements

• Over 140 years of continuous operation, making it one of Algeria’s oldest companies.
• Selecto remains Algeria’s No.1 soft drink, outselling international brands.
• Expanded exports to Europe and North America, capturing the Algerian diaspora market.
• Recognized as a symbol of Algerian culture, featured in international food expos and trade shows.

Conclusion

Hamoud Boualem is a symbol of Algerian heritage and innovation, blending tradition with modern beverage trends. With a strong domestic presence, growing export markets, and a commitment to quality, the company is set to maintain its leadership in the beverage industry while expanding into new global territories.