Han & Global Co., Ltd. is a leading Korean trading and export company specializing in the global distribution of premium Korean food and beverage products. Based in Yongin-si, Republic of Korea, the company is particularly renowned for bringing trendy K-food innovations to international markets under its own brands such as ProBunsik and Cantabile, as well as licensed BT21 collaborations.
Company Overview
Founded with the vision of making Korean taste experiences accessible worldwide, Han & Global Co., Ltd. leverages Korea’s vibrant food culture and wave of Hallyu (Korean cultural influence) to create unique food products that appeal to global Gen-Z and Millennial consumers. With a focus on high-quality, fun, and convenient foods, the company exports to Asia, North America, the Middle East, and Europe.
Product and Service Offerings
Han & Global’s product line is grouped into the following categories:
- Korean Processed Foods:
- ProBunsik Tteokbokki: Available in frozen and ambient versions for global foodservice and retail
- Big Size Choco Sticks
- Confectionery and Snacks:
- BT21 Almond Series
- BT21 Roasted Seaweed
- BT21 Mini Yakgwa and BT21 Big Yakgwa
- BT21 Honey Butter Crungzee
- Beverages:
- Cantabile Pouch Drinks: Offered in 12 fruit-based and 4 coffee-based flavors
- Ready-to-Eat (RTE) and Frozen Foods:
- Fried snacks, boxed lunches, and street-food inspired products
- Launch Box series (chilled/frozen RTE)
The company works closely with manufacturers in Korea to ensure product stability for export, including shelf-life optimization, packaging compliance, and halal/Kosher adaptation where required.
Specialization and Core USP
Han & Global’s core competency lies in its strategic branding and cultural relevance. The company has successfully licensed global IP such as BT21 (a brand created in collaboration with LINE FRIENDS and BTS) to launch cross-category food products that resonate strongly with younger consumers.
Key USPs include:
- Innovative product formats such as pouch drinks with Korean pop-culture themes
- Shelf-stable Tteokbokki tailored for convenience stores, online commerce, and export channels
- Strong social media and viral marketing focus, especially through TikTok and Instagram
Financials and Market Presence
Although financial data is not publicly disclosed, the company is a regular exhibitor at major trade shows including:
- Seoul Food & Hotel Korea
- Gulfood Dubai
- SIAL Paris
- Foodex Japan
Trade intelligence and exhibition data estimate:
- Annual sales exceeding USD 3–5 million
- Export reach into over 20 countries, including the USA, Thailand, UAE, Indonesia, Vietnam, and Malaysia
- Increasing year-over-year sales with particular traction in K-pop driven product lines
Export and Shipment Data
Han & Global actively ships under both its own brands and private labels. Based on distribution data and export platforms:
- Major destinations include the United States, Japan, Singapore, and the Philippines
- High-volume exports of ProBunsik Tteokbokki and BT21 Mini Yakgwa
- Strategic alliances with convenience stores and online K-food retailers in Southeast Asia and North America
Target Market
Han & Global focuses on:
- Gen-Z and Millennial consumers who are engaged in Korean pop culture
- Retailers and importers looking for high-velocity K-food innovations
- Convenience store and eCommerce channels
- Distributors of licensed IP food products in premium and impulse segments
Capabilities
- OEM and ODM flexibility with a strong network of HACCP and ISO-certified co-manufacturers
- Packaging formats: Single-serve, family packs, shelf-stable pouch packaging
- Logistics: Integrated export compliance and temperature-controlled shipping
Certifications and Compliance
Products distributed by Han & Global are produced in certified facilities, maintaining the following standards:
- HACCP-compliant production
- Halal Certification for specific product lines
- US FDA Registered for American exports
- Compliance with ASEAN, GCC, and EU food import standards
Customer Testimonials
While direct testimonials are primarily featured through social media engagements, buyers at international food shows have commented:
- “Their BT21 snacks fly off our retail shelves—combining brand power with authentic taste.”
- “The Cantabile pouch drinks became our top new product launch in the beverage segment this year.”
High repeat orders and growing SKUs in export catalogs validate strong customer satisfaction and brand equity.
Major Achievements
- Exclusive licensing of BT21 food products, an unprecedented move in Korean food licensing
- Successful launch of over 30 SKUs globally within the past 3 years
- Established distribution partnerships in over 10 countries within 24 months of launch
- Featured in multiple viral social media campaigns and K-food influencer reviews on TikTok and YouTube
Han & Global Co., Ltd. continues to lead the cultural export of Korean food trends, combining fun branding with authentic taste and dependable global distribution.
