Exhibiting at FOOD INGREDIENTS CHINA 2025

Hangzhou Maysen Flavours Co., Ltd., based in Hangzhou, China, is a professional manufacturer of food-grade flavor and fragrance compounds. With a strong focus on innovation and product customization, the company serves global food and beverage manufacturers by delivering high-impact flavor solutions that enhance product quality, sensory appeal, and consumer satisfaction.

Core Business and Product Portfolio

Maysen Flavours specializes in the R&D and production of food-grade flavorings designed for a wide variety of food applications including beverages, baked goods, dairy, snacks, savory foods, and instant foods.

Key Product Categories:

• Sweet Flavors

  • Rich Chocolate Flavor Essence
  • Coffee Latte Flavor Essence
  • Coconut Flavor Essence
  • Lemon Flavor Essence
  • Walnut Food Grade Fragrance
  • Banana Liquid Flavor
  • Pitaya (Dragon Fruit) Liquid Flavor
  • Passion Fruit Liquid Flavor
  • Avocado Liquid Flavor
  • Pineapple Liquid Flavor

• Savory Flavors

  • Antarctic Shrimp Food Grade Fragrance
  • Crab Food Grade Fragrance

• Beverage Flavors

  • Cola Liquid Flavor
  • Tropical and citrus fruit essences customized for soft drinks and functional beverages

These products are developed to offer high aroma concentration, excellent solubility, and flavor stability across various processing conditions.

Technological Capabilities and R&D

Maysen operates a dedicated flavor laboratory equipped with advanced analytical and formulation equipment such as:

• Gas Chromatography-Mass Spectrometry (GC-MS)
• High-Performance Liquid Chromatography (HPLC)
• Sensory evaluation rooms

The company maintains a technical R&D team specializing in natural extraction, flavor encapsulation, and thermal stability enhancement. Maysen continuously works on natural and clean-label formulations to align with international market trends.

Manufacturing and Quality Control

The production facility in Hangzhou adheres to strict quality control systems that meet domestic and international standards. Core operational strengths include:

• Annual production capacity of over 800 metric tons of liquid and powdered flavors
• In-house QA/QC labs conducting batch-wise testing
• Customization capability for client-specific formulation and packaging needs

All manufacturing processes follow GMP guidelines with hygiene and traceability controls across the supply chain.

Export and International Presence

Maysen Flavours has gradually expanded its global footprint by supplying food manufacturers across Asia, the Middle East, and Eastern Europe. Insights from international trade platforms like ImportYeti indicate:

• Consistent shipments to Vietnam, Indonesia, UAE, and Russia
• Top exported products include coconut flavor, shrimp fragrance, and cola essence
• Export frequency averaging 12–15 shipments annually, often in food-safe IBC tanks and sealed drums

Certifications and Regulatory Compliance

To ensure product safety and global compliance, the company maintains the following certifications:

• ISO 9001: Quality Management Systems
• HACCP: Hazard Analysis and Critical Control Points
• Halal certification for selected flavors
• Complies with China GB standards and can adjust to EU, FDA, and Codex Alimentarius guidelines upon request

Target Market and Applications

Maysen’s customer base includes:

• Beverage companies (RTD, carbonated, functional)
• Dairy and plant-based milk brands
• Instant noodle and snack manufacturers
• Bakery and confectionery producers
• Flavor repackers and private-label solution providers

The company’s ability to formulate flavors that withstand pasteurization, baking, and long-shelf-life conditions make them suitable for industrial food applications.

Customer Experience and Reliability

While direct client testimonials are not publicly available, repeat trade activity and presence in B2B directories suggest:

• Reliable flavor consistency across batches
• Strong customization and technical support capabilities
• Flexibility in low and high-volume orders

Several buyers have noted the company's responsiveness in formulating region-specific profiles such as shrimp and crab fragrances tailored for Southeast Asian cuisines.

Achievements and Industry Recognition

• Listed in Hangzhou's Top Emerging Export-Oriented Enterprises
• Featured at food ingredient expos such as FIC China and Food Ingredients Asia
• Ongoing development of natural flavor alternatives using fruit and spice extracts

Hangzhou Maysen Flavours Co., Ltd. continues to evolve as a niche supplier offering highly adaptable, application-specific flavor solutions to food and beverage producers worldwide.