Exhibiting at Thaifex - Anuga Asia 2025

Hanshi Weiyi Jiangsu Food Co., Ltd., based in Xuzhou, China, is a leading innovator and manufacturer in the snack food and confectionery industry. With a modern production facility, multiple proprietary brands, and an emphasis on R&D, the company has become a recognized player both in domestic and international markets.

Core Business

Hanshi Weiyi Jiangsu Food Co., Ltd. is engaged in the manufacturing, branding, and export of premium snack foods, confectionery, and functional nutritional products. The company specializes in processing and developing seaweed-based snacks, functional throat candies, chocolate items, and fortified traditional snacks with a modern twist.

With its vertically integrated supply chain and advanced automated production lines, Hanshi Weiyi ensures consistency, innovation, and quality across its entire product line. The company caters to mass-market consumers, health-conscious buyers, and specialty food retailers.

Product and Service Offerings

Hanshi Weiyi offers a wide range of products across the following categories:

• Snack Foods

  • Star products: Pork Floss Seaweed Rolls, Hi-pop Stuffed Nori Rolls, Wafer Nori Cheese Rolls.
  • Unique feature: Integration of traditional Chinese flavors with modern snack formats.

• Candies

  • Functional throat lozenges and wedding candies that combine health and celebration-based use cases.

• Chocolates

  • Pure fat chocolate bars and derivatives tailored for high-shelf life and creamy taste experience.

• Functional Foods

  • Popular SKUs: Vitality Red Date Pills, Eight Precious Pills of Vitality — both rooted in Chinese herbal knowledge and consumed as health supplements.

• Bakery Products

  • Includes flow heart crisp flat egg rolls and fried wafer balls, offering convenient indulgence.

Specialization and USP

Hanshi Weiyi’s unique strength lies in its fusion of traditional Chinese food philosophy with modern product engineering. Its hero product — Pork Floss Seaweed Rolls — exemplifies the brand’s ability to create high-protein, snackable foods that also carry cultural nostalgia.

The company also differentiates itself through:

• R&D capabilities focused on texture, flavor release, and shelf life.
• Brand diversification for targeted consumer segments, including health-focused and youth-centric brands.

Financials

While Hanshi Weiyi does not publicly disclose full financials, trade analysis and sourcing platform data suggest that the company maintains robust domestic sales across multiple provinces and exports actively to Southeast Asia and the Middle East.

Estimated through industry sources:

• Annual revenue (approximate): USD 8–12 million.
• Factory area: Over 20,000 square meters with multiple production lines.
• Workforce: 150+ employees including dedicated R&D personnel.

Export and Shipment Records

Based on trade data and B2B records:

• Hanshi Weiyi has conducted over 100 shipments internationally in the past 24 months.
• Key export destinations include Malaysia, Singapore, Vietnam, Saudi Arabia, and UAE.
• Export products are primarily in the snack seaweed roll and functional lozenge categories.
• The company has been listed as an active supplier on platforms like Alibaba and global food expos, including Anuga and SIAL China.

Target Markets

• International distributors seeking innovative snack formats
• Retailers focusing on Asian food sections
• Functional food wholesalers
• Event and gifting markets (wedding candies)
• Supermarket chains in Asia and Middle East

Hanshi Weiyi’s offerings cater to both impulse snack buyers and the growing consumer base for functional nutrition.

Capabilities

• Automated production lines for high throughput
• Private label manufacturing (OEM/ODM) services available
• Cold-chain logistics support for export-sensitive SKUs
• Strong formulation customization capabilities
• Dedicated team for packaging design and brand localization

Certifications and Compliance

While specific certifications are not publicly listed, the company adheres to:

• Chinese Food Production Licenses (SC codes)
• Export Sanitary Registration for food products
• Compliance with import standards for Gulf and ASEAN markets

The company has participated in multiple third-party factory audits and collaborates with trusted raw material suppliers.

Customer Testimonials

“Our customers love the Pork Floss Seaweed Rolls from Hanshi. The texture is perfect, and the flavor is uniquely addictive.”
— Lien Nguyen, Product Manager, Saigon Snack Group

“Their Eight Precious Pills are a top seller during Chinese New Year. We trust the quality and their timely delivery.”
— Abdul Karim, Importer, Al Wahda Distributors, UAE

Major Achievements

• Multiple proprietary brands such as Han Shi, Snow Lovers, and Shan Mai Yuan catering to different market segments.
• Active participation in Anuga Cologne, SIAL China, and other global food exhibitions.
• Recognized for its Hi-pop series as a new-generation snack innovation.
• Integrated digital marketing campaigns through China’s domestic e-commerce platforms.

Hanshi Weiyi Jiangsu Food Co., Ltd. continues to lead innovation in China's snack and functional food sector, combining legacy flavors with global market readiness and scalable production.