Exhibiting at Thaifex - Anuga Asia 2025

Hansung Enterprise Co., Ltd., established in 1963 and headquartered in Busan, Republic of Korea, is a pioneering leader in Korea’s seafood and food processing industry. With over six decades of heritage, Hansung has evolved from a fishery trading company into a diversified food manufacturer, renowned for its innovation in surimi products, processed seafood, and convenient meal solutions.

Core Business

Hansung Enterprise Co., Ltd. is primarily engaged in the production, processing, and export of surimi-based seafood products, canned fish, salted and fermented seafood, processed meats, and frozen HMR (Home Meal Replacement) items. The company integrates fisheries procurement, R&D, manufacturing, and logistics to deliver premium food products under globally recognized brands.

Operating with vertically integrated supply chains and advanced HACCP-certified processing facilities, Hansung ensures product quality, traceability, and sustainability from ocean to plate.

Product and Service Offerings

Hansung’s expansive product portfolio includes:

• Surimi Products

  • Flagship product: CRAMI (Premium Crab-flavored Surimi)
  • Known for its texture, real seafood flavor, and low-fat, high-protein formulation

• Seafood Nuggets and Dumplings

  • I LOVE CRAB nuggets and Seafood Dumplings made with real crab, shrimp, and fish for premium snacking and meal use

• Canned Seafood

  • Including Boiled Mackerel, Boiled Saury, and Canned Tuna in various flavors and formats

• Salted & Fermented Seafood

  • Korean-style salted fish roe, fermented seafood condiments, and spiced varieties

• Frozen Foods

  • Includes HMR kits, frozen fish cakes, vegetables, and sauce components

• Processed Meats

  • Smoked sausages and hams tailored for both retail and foodservice

• Other Products

  • Laver, dried mushrooms, fish sauces, and culinary seafood ingredients

Specialization and USP

Hansung Enterprise is Korea’s #1 surimi crab stick manufacturer, with its CRAMI brand achieving top consumer ratings in taste, texture, and freshness. Its surimi technology is backed by over 30 years of R&D, including customized formulations for domestic and global markets.

Key differentiators:

• Advanced low-temperature vacuum processing
• Patented high-density protein structuring for surimi
• Production of both retail-ready and foodservice bulk formats
• Consistent quality control and food safety systems certified by global standards

Financials

As per financial disclosures and third-party industry estimates:

• Annual Revenue: Approx. USD 120–140 million
• Export Ratio: 30% of total sales (primarily to Japan, USA, China, and Southeast Asia)
• Employees: 400+
• Facility Footprint: 3 major production sites including Busan HQ, Shinan, and Haman plants

Hansung is also listed on the Korea Exchange (KRX), reflecting its transparent corporate governance and financial resilience.

Export and Shipment Records

According to Volza and ImportYeti:

• Over 650 international shipments in the past three years
• Major export items include Crami, canned mackerel, and salted seafood
• Export regions: Japan (37%), USA (22%), China (15%), others (26%)
• Preferred supplier for brands and distributors requiring OEM/ODM seafood solutions

The company maintains multiple cold-chain logistics partnerships to ensure delivery of temperature-sensitive goods.

Target Markets

Hansung targets a diversified global clientele:

• Global grocery retailers (e.g., Lotte, Costco Korea, Walmart Japan)
• Foodservice distributors and restaurant chains
• Ready-meal providers and private label brands
• Wholesalers of Korean cuisine and HMR kits
• Health-conscious consumers seeking protein-rich and low-fat seafood alternatives

Capabilities

• Multi-site processing facilities with automation and real-time quality tracking
• In-house R&D centers for product innovation and compliance
• OEM and private label support for global brand partners
• Export-oriented production with HACCP, ISO 22000, and EU/FDA compliance
• Dedicated logistics team for cold-chain and ambient shipping

Certifications and Compliance

• HACCP Certified (Korea MFDS)
• ISO 22000 Food Safety Management System
• EU Export Approval (EC approval number) for surimi and seafood categories
• Certified by US FDA and Japan Health Authority
• Member of Korea Fishery Products Export Association

Customer Testimonials

“Hansung’s CRAMI product is unmatched in quality. Our customers consistently rate it as the best crab stick alternative.”
— Hiroshi Nakamura, Product Director, Tokyo Marine Foods

“Reliable deliveries and customizable packaging make Hansung a preferred partner for our retail private label lines.”
— Marie Choi, Category Manager, LA Food Supply Group

Major Achievements

• Top 5 exporter of Korean canned seafood for three consecutive years
• Developed and launched Hankiae, a HMR brand targeting millennials and singles
• Recognized by Ministry of Oceans and Fisheries, Korea for seafood export excellence
• Participation in major trade fairs including SEAFOOD EXPO GLOBAL, Seoul Food, and Anuga Germany

Hansung Enterprise Co., Ltd. continues to be a pioneer in the seafood and convenience food segment, championing Korean food innovation, sustainability, and premium global distribution.