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Exhibiting at Asia Fruit Logistica 2025

5, 5R02-P
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Products:

Apples: Gala, Granny Smith, Red Delicious, Pink Lady, Ariane, Jazz, Golden Delicious, etc.

Harmonie Fruit S.A.S. is a French fruit growers' cooperative based in Toulouse, France, specializing in the cultivation, packaging, and export of premium-quality apples and other fresh fruits. With a strong commitment to sustainable agriculture, traceability, and innovation, Harmonie has established itself as a trusted supplier in European and international fresh produce markets. The cooperative represents a collective of passionate producers who combine tradition with advanced agricultural practices to deliver consistently high-quality fruit.

Core Business

Harmonie's core business is the production and global distribution of French-grown apples, complemented by seasonal fruits such as pears, plums, melons, and kiwis. The company oversees the full supply chain—from cultivation in orchards across southwest France to packaging, quality control, and logistics—ensuring product integrity and customer satisfaction.

Product and Service Offerings

  • Apples:
    • Gala
    • Golden Delicious
    • Granny Smith
    • Pink Lady
    • Ariane
    • Red Delicious
    • Jazz
  • Other Fruits:
    • Pears (e.g., Conference)
    • Kiwis (Green and Gold varieties)
    • Plums (Reine Claude, Quetsche)
    • Melons (Charentais)
  • Services:
    • Custom packaging and branding solutions
    • Cold storage and reefer logistics
    • Traceability and certification documentation

Specialization and Core USP

Harmonie’s unique strength lies in its vertically integrated operations and collective growing model. By uniting multiple producers under a single cooperative brand, Harmonie guarantees consistency in quality, varietal diversity, and supply reliability. The company also places strong emphasis on:

  • Environmentally responsible farming (e.g., reduced pesticide use, integrated pest management)
  • Use of modern orchard technologies (drip irrigation, real-time monitoring)
  • High packing standards with advanced optical grading systems
  • Full product traceability from orchard to consumer

Financials

While Harmonie Fruit operates as a privately held agricultural cooperative and does not disclose full financial statements, industry estimations and cooperative data suggest:

  • Annual Revenue: Estimated €20–30 million (based on export volumes and market pricing)
  • Annual Apple Production: Over 25,000 tons
  • Export Volume: Approximately 60–70% of total production is exported

Shipment Records

Based on global export-import platforms such as Volza and TradeMap:

  • Top Export Markets: Germany, UK, Spain, United Arab Emirates, Saudi Arabia
  • Export Share: Up to 70% of harvest destined for international markets
  • Annual Export Volume: Over 15,000 tons
  • Export Seasons: Primarily August to May, depending on variety and destination
  • Packaging Options: Bulk cartons, trays, eco-pack, custom private label formats

Target Market

Harmonie caters primarily to:

  • Retail supermarket chains in Europe and the Middle East
  • Fruit and vegetable importers/distributors
  • Wholesalers operating in central produce markets
  • Foodservice and hospitality sector buyers
  • Organic product retailers (for select varieties)

Capabilities

  • Production: 25+ specialized growers across southwest France
  • Packing Facilities: Modern packing stations equipped with sorting and grading lines
  • Cold Chain: Temperature-controlled storage and reefer container logistics
  • Quality Control: In-house agronomic and QA teams monitoring residue levels, firmness, brix, and color
  • Customization: Multilingual labeling, barcode systems, retail-ready packs
  • Traceability: Batch-level data linked to grower and field

Certifications and Compliance Records

  • GlobalG.A.P. – Certified for good agricultural practices
  • GRASP – Risk assessment for social practices
  • IFS Food – International Featured Standard for food safety (packing stations)
  • HACCP – Hazard Analysis and Critical Control Points
  • HEV (High Environmental Value) – French environmental certification
  • Zero Residue Programs – Select production lots available

Customer Testimonials

“Harmonie delivers not just quality apples but the reliability and traceability our retail clients demand. Their ability to respond quickly to market trends makes them a preferred partner.”
Head Buyer, Major European Supermarket Chain

“We value Harmonie’s commitment to sustainability and transparency. The consistency of their Pink Lady apples throughout the season is remarkable.”
Importer, Middle East Produce Distributor

Major Achievements

  • Recognized as one of the top French cooperatives for apple exports to the Middle East and Northern Europe
  • Successfully implemented pesticide residue monitoring program ahead of EU regulatory changes
  • Expanded varietal portfolio to include next-generation cultivars like Jazz and Ariane
  • Partnered with French government initiatives for biodiversity and agroecological transition
  • Maintained 98% on-time delivery rate during peak export seasons (as per internal logistics KPIs)