Healthy Sweets Mindanao Corporation, based in Davao City, Philippines, is a pioneering social enterprise dedicated to the development and export of healthy, organic, and sustainably produced food products derived from indigenous Philippine ingredients. The company was founded by Betty More, whose vision was to promote wellness through natural food while uplifting local communities.
Core Business
Healthy Sweets Mindanao Corporation specializes in the processing and manufacturing of healthy sweeteners and confectioneries made from organically grown coconut, tropical fruits, and medicinal plants such as turmeric and ginger. The enterprise sources its raw materials directly from local farmers, particularly indigenous and women’s groups in Mindanao, ensuring ethical and sustainable sourcing practices.
Product and Service Offerings
The company's product portfolio is robust and diverse, encompassing:
- Coconut Products: Coconut sugar, coconut sugar-based candy, and coconut-based tea
- Spice Teas and Candies: Ginger tea, ginger candy, turmeric tea, and turmeric candy
- Fruit-based Teas and Candies: Guyabano tea, guyabano candy, mangosteen tea, and mangosteen candy
- Chocolate and Powdered Goods: Sugar-coated cacao nibs, dark chocolate bars, sweetened dark chocolate drinks, and pure turmeric powder
These products are 100% natural, non-GMO, and free from synthetic additives, appealing to health-conscious consumers both locally and globally.
Specialization and Core USP
Healthy Sweets’ core unique selling proposition lies in its focus on functional wellness products that merge traditional Filipino herbal knowledge with modern food processing. The use of coconut sugar—a low glycemic index sweetener—as a base for many of its confections is a key differentiator, catering to diabetic and health-aware markets. Moreover, their sustainable supply chain that empowers women farmers and indigenous groups positions the company strongly within the ethical consumer segment.
Financial Performance
While specific revenue figures are not publicly disclosed, the company's growth is reflected in its active participation in international trade fairs such as the Japan Good Life Fair and Philippine Trade Training Center events, along with continuous product development efforts supported by the Department of Trade and Industry (DTI) Philippines.
Export and Shipment Record
Healthy Sweets Mindanao Corporation has been active in international trade, particularly in Asia. According to data from Volza and other trade analytics platforms:
- Export Markets: Japan, Singapore, and the United States
- Shipment Types: Primarily coconut sugar, herbal teas, and confectioneries
- Estimated Annual Export Volume: Over 100 shipments (based on trade activity reports between 2022 and 2024)
Target Market
The company targets health-conscious consumers, diabetic patients, vegans, and ethically-minded buyers in both local and export markets. Primary international markets include:
- Asia: Japan, Singapore
- North America: United States
- Europe: Interest from Germany and the Netherlands through trade expos
Capabilities
Healthy Sweets operates a semi-automated production facility in Davao City, which meets export quality requirements. The enterprise is supported by:
- Product R&D collaboration with DOST and DTI
- Compliant with FDA Philippines
- Trained staff in Good Manufacturing Practices (GMP)
Certifications and Compliance
- FDA Philippines Certified
- DTI Philippines Supported Exporter
- GMP Training by Department of Science and Technology (DOST)
- Ongoing certification processes for Halal and Organic International Labels
Customer Testimonials
While specific testimonials are not prominently featured online, their Facebook page reflects consistent consumer appreciation for taste and quality. Clients frequently mention the effectiveness of their herbal teas and the natural sweetness of their coconut sugar.
Major Achievements
- Recipient of MSME Success Story Recognition by DTI Region XI
- Participant in Japan Good Life Fair 2023, showcasing healthy confectioneries to the Asian wellness market
- Featured in multiple local business development programs by DOST and DTI
Healthy Sweets Mindanao Corporation stands as a benchmark for inclusive, ethical, and health-focused enterprise from the Philippines, poised to scale globally through its commitment to sustainability, quality, and community empowerment.
