Exhibiting at IFEX Philippines 2025

Ellyne's Pasalubong Products is a renowned food manufacturing and exporting enterprise based in General Santos City, Philippines. The company specializes in producing high-quality Filipino delicacies and innovative seafood-based snacks that cater to both local and international markets. With a strong social enterprise model, Ellyne's Pasalubong is committed to promoting Filipino culinary heritage while empowering local communities and ensuring sustainable sourcing.

Core Business and Mandate

The company’s core mandate is to develop and market unique pasalubong products that reflect the rich flavors of Filipino cuisine, particularly highlighting seafood delicacies native to the Mindanao region. Ellyne's Pasalubong aims to provide healthy, tasty alternatives to traditional snacks, supporting local fishermen and farmers through ethical procurement and livelihood programs.

Product and Service Offerings

Ellyne's Pasalubong offers a diverse portfolio of products that include:

• Tuna Chicharon: A healthier alternative to traditional pork chicharon, made from crispy tuna skin that retains flavor while reducing fat content.
• Salmon Cracklings: A flavorful snack crafted from salmon skin, providing a distinct taste and texture that appeals to seafood lovers.
• Pastillas Delights: Classic Filipino sweet treats made from carabao's milk and sugar, rolled in sugar crystals for a delightful finish.
• Chili Garlic Sauce: A spicy condiment blending chili peppers and garlic, enhancing the flavor profile of various Filipino dishes.

Specialization and Core USP

Ellyne's Pasalubong’s uniqueness lies in its innovative use of seafood by-products to create delicious, nutritious snacks that offer healthier options to traditional Filipino delicacies. The company’s commitment to quality, health-conscious formulations, and sustainable sourcing differentiates it in a crowded pasalubong market. Its products resonate well with health-aware consumers and those seeking authentic Filipino flavors.

Financials and Market Position

While specific financial data is not publicly available, Ellyne's Pasalubong has shown significant growth, leveraging export markets and digital platforms to reach a wider audience. The company’s ability to blend tradition with innovation has enhanced its market position as a premium pasalubong brand.

Export and Trade Facilitation

Ellyne's Pasalubong actively participates in trade shows and export promotion programs facilitated by government agencies and private sector partners. Its products comply with export standards, enabling access to markets in North America, Europe, and Asia, where Filipino communities and ethnic food enthusiasts seek quality pasalubong products.

Target Market

• Health-conscious consumers looking for nutritious snack alternatives
• Overseas Filipino workers and diaspora communities seeking authentic Filipino delicacies
• Specialty food retailers and gourmet stores
• Foodservice operators focusing on Filipino cuisine
• Exporters and distributors of ethnic and innovative food products

Capabilities

• Expertise in product innovation combining traditional recipes with modern health trends
• Sustainable sourcing from local fishermen and farmers
• Quality control adhering to food safety standards
• Strong branding and marketing through digital channels and trade networks
• Robust export readiness supported by compliance and certification processes

Certifications and Compliance

Ellyne's Pasalubong complies with Philippine food safety regulations and international export standards. The company is working towards acquiring relevant certifications such as HACCP and ISO to enhance product credibility and market access.

Customer Testimonials

"Ellyne's Tuna Chicharon is my favorite snack—crispy, flavorful, and guilt-free."
— Satisfied Customer

"Their commitment to supporting local communities and sustainable sourcing makes me proud to choose their products."
— Community Partner

Major Achievements

• Developed innovative seafood-based pasalubong products that have gained wide acceptance
• Built a reputable brand recognized for quality and social impact
• Expanded export markets across multiple continents
• Empowered local suppliers through consistent demand and capacity-building initiatives
• Featured in national media and trade platforms highlighting social entrepreneurship and food innovation

Ellyne's Pasalubong Products continues to lead in Filipino snack innovation, combining tradition, health, and sustainability to delight consumers worldwide.