Exhibiting at Thaifex - Anuga Asia 2025

Hebei Century Huaao Food Industry Co., Ltd. is a leading food manufacturing and export enterprise located in Cangzhou, Hebei Province, China. With decades of experience in the food industry, the company specializes in the production of biscuits, cookies, pastries, and snack foods under a portfolio of well-known brands. Century Huaao operates with a mission to combine traditional Chinese craftsmanship with modern food processing technologies to create high-quality, affordable snacks for the global market.

Core Business

The core operations of Hebei Century Huaao revolve around the large-scale manufacturing, packaging, and export of bakery and snack food products. The company supplies both branded and private label products across various categories and maintains long-term B2B relationships with international importers, distributors, and retailers.

Key business activities include:

• Production of mass-market and premium biscuit varieties
• Export-oriented packaging and logistics solutions
• OEM/ODM services for snack brands worldwide
• Regional distribution across China and strategic overseas markets

Product and Service Offerings

Hebei Century Huaao’s product catalog includes:

• Biscuits & Cookies:

  • Crispy Biscuits
  • Tough Cookies
  • Fermented Cookies
  • Sandwich Cookies
  • Sticky Flower Cookies

• Puffed & Snack Foods:

  • Potato Chips
  • Puffed Pastries

• Pastries & Baked Goods:

  • Crisps
  • Cakes and Sweet Buns

• Confectionery:

  • Hard Candy, Sugar Candy
  • Milk Chocolate and Assorted Sweets

• Other Food Products:

  • Dairy-ingredient based snacks
  • Grain, Oil, Starch, and Pre-packaged Foods

The company is well known for its popular “Xindi’s Mother” and “Hongle” biscuit brands in both domestic and Asian export markets.

Specialisation and Unique Selling Proposition

Hebei Century Huaao’s success is rooted in:

• Wide Product Range: Offering one of the most diverse biscuit and snack portfolios in Hebei province.
• High-Volume Capability: Automated production lines and large-scale baking facilities.
• Cost Competitiveness: Price-effective formulations that maintain product quality and taste.
• Brand Legacy: Long-standing regional consumer recognition of flagship brands like “Xindi’s Mother” and “Juemiao”.

Financial Strength

The company is privately held but shows indicators of operational scale:

• Annual Production Capacity: Estimated at over 50,000 tons of baked and snack foods.
• Export Revenue Estimate: USD 8–10 million annually, primarily through Southeast Asian and Middle Eastern buyers.
• Production Expansion: Added new automated lines for sandwich cookie production in 2023.

Export and Shipment Records

According to import-export tracking data:

• Primary Export Markets: Vietnam, Philippines, Malaysia, Pakistan, UAE
• Shipping Volume: Over 250 containers exported annually
• Top Products: Fermented cookies, crispy biscuits, sandwich cookies under the “Xindi’s Mother” and “Meifulai” brands
• OEM Engagements: Private label cookie production for regional supermarket chains and international B2B partners

Target Markets

Hebei Century Huaao targets:

• International Food Importers & Wholesalers
• Supermarkets and Convenience Store Chains
• Private Label Snack Brands
• Food Service & Institutional Buyers

Their pricing structure and product positioning make them particularly competitive in developing economies and high-volume snack food markets.

Capabilities

• Manufacturing Facility: Located in Cangzhou, Hebei with multiple baking lines and automated packaging units.
• Product Customization: Ability to tailor flavor, texture, packaging, and ingredient formulation.
• Bulk Production: High capacity production for bulk orders and seasonal demands.
• Flexible Packaging Formats: From single-serve sachets to family-size packs.

Certifications and Compliance

Though specific certification details are not publicly disclosed, the company ensures compliance with domestic and key export market regulations, including:

• China’s National Food Safety Standards
• Export Certifications for Asian and Middle Eastern markets
• Halal Compliance available for select SKUs based on buyer requirements
• Customs Documentation including Certificate of Origin and Phytosanitary Certificates

Customer Testimonials

“Century Huaao has been a reliable supplier of biscuits for our chain stores across Southeast Asia. Their consistency and lead times are excellent.”
— Director, Import Operations, SuperMart Asia

“We trust them for OEM production of our sandwich cookie line. Their facility handles our labeling and quality specs professionally.”
— Private Label Buyer, Middle East

Major Achievements

• Top Exporter in Hebei for Biscuits and Cookies category for three consecutive years
• Registered Brands in Multiple Countries including Hongle, Juemiao, and Meifulai
• Added International Packaging Compliance Line in 2022
• Expanded Export Reach to Over 15 Countries
• Digital Integration: Adopted QR-coded batch tracking and digital traceability system in 2023

Hebei Century Huaao Food Industry Co., Ltd. continues to be a significant player in China's snack food sector by combining product diversity, scalable production, and export adaptability. With a trusted brand portfolio and expanding international partnerships, the company is well-positioned for sustained growth in the global snack and confectionery market.