Product Offerings
Product Categories:
Confectionary & Snacks, Bakery Products, Confectionery
Products:
Pastry & baked goods: baked pastry, fried pastry
Product Gallery:
TIEBAN Roast bread
Hefei Guanghui Food Co., Ltd., based in Hefei, Anhui Province, China, is a specialized food manufacturer with a focused portfolio in the production of traditional and modern pastry goods. Operating under the brand Master Min, the company has made a name for itself in China's domestic food manufacturing sector, particularly for its high-quality baked and fried pastry products.
Company Overview
Hefei Guanghui Food Co., Ltd. leverages the regional advantages of Anhui Province, known for its rich culinary culture and access to raw agricultural materials. The company operates with a commitment to integrating traditional techniques with modern food processing technologies, ensuring both authenticity and food safety in every product batch.
Core Business Activities
The company’s primary operations revolve around the development and large-scale production of:
- Traditional Baked Pastries
- Fried Pastries
- Cold Processed Foods
- Thermally Processed Foods
These products are tailored for both retail and food service sectors across China and increasingly in export markets.
Product Range
Hefei Guanghui’s product lines include:
- Pastry & Baked Goods: Egg yolk pastries, mooncakes, sesame cakes, and other traditional Chinese confections.
- Fried Pastry Items: Oil cakes, stuffed fried snacks.
- Cold Processed Foods: Ready-to-eat chilled pastries.
- Thermally Processed Foods: Vacuum-packed or shelf-stable pastry variants.
The company’s offerings cater to both traditional tastes and the demand for convenience in modern food consumption.
Specialization and Unique Selling Proposition (USP)
The company’s USP lies in:
- Preservation of traditional Chinese pastry recipes while ensuring scalability for mass production.
- Proprietary baking and frying techniques that enhance flavor and texture.
- Customization capabilities for OEM/ODM production, especially for seasonal products like mooncakes and festive confections.
Their Master Min brand is positioned as a symbol of heritage-quality pastries accessible to modern consumers.
Financial Strength
Though Hefei Guanghui Food Co., Ltd. does not publicly disclose its financial data, its sustained presence in the competitive Chinese food manufacturing sector indicates a stable revenue stream. The company is also known to be a key supplier for several regional supermarket chains and food distribution networks in Anhui and neighboring provinces.
International Shipments
As per trade intelligence platforms such as ImportYeti and Volza:
- Hefei Guanghui has been involved in select international shipments, mainly targeting East Asian markets and overseas Chinese communities.
- Export volumes remain modest but growing, especially for seasonal pastry products such as mooncakes during the Mid-Autumn Festival.
These patterns suggest a strategic approach to international expansion based on cultural demand cycles.
Target Market
The company’s main market segments include:
- Retailers and Supermarkets in China.
- Distributors of Chinese specialty foods overseas.
- E-commerce platforms that cater to diaspora communities and gourmet consumers.
- Hospitality and Foodservice Providers requiring consistent, quality-assured bakery goods.
Production and Operational Capabilities
Hefei Guanghui operates a mid-sized, industrial-grade production facility featuring:
- Automated baking and frying lines.
- Cold chain storage for chilled pastry products.
- Quality assurance systems to monitor hygiene, weight consistency, and flavor profiles.
The facility is structured for both high-volume production and customization for festival-based product lines.
Certifications and Compliance
While publicly listed certifications are limited, the company adheres to China’s national food safety regulations and has reportedly passed various local food safety inspections. Internal practices suggest a strong emphasis on:
- Good Manufacturing Practices (GMP)
- Hazard Analysis and Critical Control Points (HACCP) (compliance, not formally certified)
Further certifications may be required as the company scales its export operations.
Customer Feedback
Limited public testimonials are available; however, industry reviews and repeat business from regional partners point to a favorable perception in terms of:
- Product authenticity
- Flavor quality
- Consistency in delivery and packaging
Achievements
- Developed a recognizable regional pastry brand—Master Min—with growing market share.
- Participation in regional food expos showcasing traditional Anhui pastry culture.
- Expansion into frozen and vacuum-sealed pastry variants to extend shelf life and reach.
Hefei Guanghui Food Co., Ltd. remains a committed player in China’s traditional pastry segment with aspirations toward broader market integration and international presence, driven by culinary authenticity and scalable production capacity.