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Shaping the Future of Aquaculture
Hellenic Aquaculture Producers Organization (HAPO)
The Hellenic Aquaculture Producers Organization (HAPO) is a non-profit organization established to represent and promote the Greek aquaculture industry. Founded in 2016, HAPO unites 21 member companies producing high-quality fish under the brand name "Fish from Greece." The organization aims to ensure sustainable growth and global recognition of Greek aquaculture by adhering to stringent quality standards and promoting best practices throughout the industry.
Core Business and Specialization
HAPO is dedicated to enhancing the reputation of Greek aquaculture products and ensuring that their production meets the highest standards of quality, sustainability, and food safety. As a leading organization in the aquaculture sector, HAPO plays a critical role in representing its members’ interests and promoting their products worldwide under the “Fish from Greece” label.
The organization emphasizes environmentally responsible fish farming practices, traceability, and premium quality assurance, targeting both domestic and international markets with its offerings.
Product and Service Offerings
HAPO members produce various high-quality Mediterranean fish species under the “Fish from Greece” brand, which guarantees quality and sustainability. The key species include:
1. Sea Bream (Sparus aurata)
- A popular Mediterranean fish known for its tender, white flesh and mild flavor.
2. Sea Bass (Dicentrarchus labrax)
- Known for its high nutritional value and delicate texture, suitable for various culinary applications.
3. Meagre (Argyrosomus regius)
- A large fish species appreciated for its rich flavor and firm texture, often used in gourmet dishes.
4. Pagrus (Pagrus major)
- A species valued for its delicious taste and suitability for grilling or baking.
Target Market
HAPO primarily focuses on the European market, with exports to countries such as Italy, Spain, France, and Germany. Additionally, the organization is expanding its reach to the United States, the Middle East, and other global markets where demand for premium-quality Mediterranean fish is increasing.
Capabilities
- Sustainable Aquaculture: All HAPO members adhere to rigorous environmental practices to ensure sustainable fish farming and the protection of marine biodiversity.
- Traceability Systems: The organization maintains high standards of traceability to guarantee product quality and authenticity, ensuring consumers receive fresh, premium-grade fish.
- Marketing and Branding: Through the “Fish from Greece” initiative, HAPO actively promotes its members’ products globally, establishing a strong brand presence in international markets.
- Research and Development: HAPO collaborates with scientific institutions to improve farming techniques and enhance fish quality.
Financial Performance
The Greek aquaculture industry is a significant contributor to the national economy, with an estimated annual production volume of 130,000 tons of fish, valued at approximately €600 million. As the largest export sector of primary production in Greece, aquaculture accounts for around 80% of the country’s seafood exports.
HAPO members collectively produce nearly 80% of Greece’s total farmed fish, with over 90% of production exported to over 40 countries worldwide. The continuous growth of the industry is supported by increasing demand for high-quality Mediterranean fish and the strong reputation of the “Fish from Greece” brand.
Certifications and Compliance Records
HAPO ensures that all member companies comply with the highest standards of sustainability, food safety, and product quality. Certifications commonly held by HAPO members include:
- GlobalG.A.P. (Good Agricultural Practices)
- ISO 22000 (Food Safety Management Systems)
- BRC (British Retail Consortium) Certification
- Friend of the Sea (FOS) Certification
- ASC (Aquaculture Stewardship Council) Certification
These certifications demonstrate HAPO’s commitment to environmentally friendly and socially responsible aquaculture practices.
Shipment Data
According to import-export data, HAPO members export fish to more than 40 countries worldwide. The top destinations include Italy, Spain, and France, which collectively account for over 70% of Greek aquaculture exports. The United States and the Middle East are emerging markets with significant growth potential for Greek fish products.
Customer Testimonials
HAPO’s dedication to quality has been acknowledged by various clients who appreciate the freshness, taste, and consistency of “Fish from Greece” products. Feedback often highlights the traceability and commitment to sustainability as major differentiators for the brand.
Major Achievements
- Establishment of the “Fish from Greece” brand, which is now synonymous with high-quality, responsibly farmed Mediterranean fish.
- Successful collaboration with Greek government agencies to enhance the global reputation of Greek aquaculture.
- Implementation of rigorous quality standards and traceability systems to ensure premium product offerings.
- Expansion into new international markets, particularly the United States and the Middle East.
- Recognition for promoting sustainable aquaculture practices and supporting the local economy.
HAPO continues to lead the Greek aquaculture industry by promoting innovation, sustainability, and excellence under the “Fish from Greece” brand, making Greek fish products highly sought after in global markets.