Exhibiting at Seafood Expo North America 2025

The Japan Farmed Fish Export Association (JFFEA) is a non-profit organization based in Tokyo, Japan, established to promote and support the global export of premium-quality farmed fish from Japan. With a focus on branding, market development, and international awareness, the association plays a vital role in advancing Japan’s seafood exports, particularly Yellowtail (Buri) and Red Sea Bream (Madai).

Core Purpose and Activities

JFFEA operates as a unified platform representing Japanese aquaculture producers and exporters. Its core objectives include:

• Facilitating international exports of farmed Japanese fish
• Strengthening the branding of Japanese farmed fish in global markets
• Assisting member companies with regulatory compliance and certifications
• Organizing overseas promotions, exhibitions, and tasting events

The association collaborates closely with Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF), fisheries cooperatives, and export partners to execute its mission.

Primary Product Focus

JFFEA's activities revolve around two of Japan’s most renowned aquaculture products:

• Yellowtail (Buri) – A traditional delicacy in Japan, known for its rich fat content and versatility in sushi and sashimi dishes
• Red Sea Bream (Madai) – Highly prized for its delicate texture and sweet taste, commonly used in ceremonial dishes and fine dining

These species are grown using advanced aquaculture practices in regions such as Kagoshima, Ehime, and Nagasaki Prefectures.

Specialization and Market Differentiation

Japan’s farmed fish industry, supported by JFFEA, is globally recognized for its:

• Exceptional traceability systems covering broodstock, feed, and production
• Hygienic aquaculture environments regulated under Japan’s strict food safety laws
• Superior cold-chain logistics, allowing delivery of ultra-fresh sashimi-grade fish overseas within 48 hours

The association ensures that exports maintain the same level of quality that Japanese consumers expect domestically.

Export and Trade Performance

Data from Japan External Trade Organization (JETRO) and MAFF indicate:

• In 2022, exports of farmed Yellowtail reached 37,000 metric tons, valued at approximately $300 million USD
• Red Sea Bream exports totaled 6,800 metric tons, with a valuation of around $60 million USD
• The United States, Hong Kong, and Southeast Asia are the fastest-growing markets for these products
• JFFEA-coordinated shipments span over 20 countries, including high-end retailers, sushi chains, and wholesalers

Target Markets

JFFEA targets premium international buyers in:

• United States – Japanese restaurant chains and high-end seafood distributors
• Hong Kong and Singapore – Luxury hotel and foodservice sectors
• Europe – Specialty seafood markets in France, Germany, and the UK
• Middle East – Halal-certified Japanese cuisine chains and gourmet retail

Compliance and Certifications

Through JFFEA, member producers ensure strict adherence to:

• HACCP-compliant processing facilities
• ASC (Aquaculture Stewardship Council) and GLOBALG.A.P. certifications
• Regular audits for sustainability and environmental responsibility

These certifications are critical to accessing international premium markets.

Capabilities and Infrastructure

• Nationwide network of more than 60 aquaculture producers
• Access to regional cold-chain logistics hubs
• Coordination with regional branding initiatives such as “Kagoshima Buri” and “Uwajima Madai”
• Strategic alignment with JETRO and MAFF for export subsidies and marketing

International Promotions and Recognition

• JFFEA has exhibited at leading seafood trade shows including Seafood Expo Global (Brussels & Barcelona) and Foodex Japan
• Hosted live tasting sessions and chef collaborations in cities like New York, Paris, and Bangkok
• Recognized by the Japanese government as a key vehicle for doubling Japan’s seafood exports under its “Food Export Expansion Strategy”

With a mission to elevate Japanese farmed fish to world-class status, the Japan Farmed Fish Export Association continues to enhance the global presence of its members through quality assurance, market development, and international collaboration.