Exhibiting at Thaifex - Anuga Asia 2025

Henan Leiqia Food Co., Ltd., headquartered in Luoyang, Henan Province, China, is an innovative food manufacturer and exporter specializing in self-heating meals, instant noodles, and prepackaged health foods. With a focus on modern convenience and traditional Chinese culinary roots, Leiqia has established itself as a leading name in the ready-to-eat (RTE) segment of the Chinese food industry.

Core Business and Product Portfolio

Leiqia Food focuses on developing shelf-stable, nutritious, and convenient meal solutions catering to on-the-go consumers and international foodservice markets. The company’s product categories include:

• Ready-to-Eat Meals

  • Self-heating rice boxes
  • Korean-style bibimbap
  • Claypot rice with Chinese herbs
  • Braised beef with rice

• Instant Noodles

  • Halal-certified chicken-flavored noodles
  • Braised beef flavor cup noodles
  • Spicy hotpot-style noodle soup

• Health-Oriented Packaged Foods

  • Low-sodium rice meal options
  • Functional snacks rich in fiber and protein

Leiqia’s products are developed under a wide range of private and proprietary brands, offering diversified positioning for various market segments.

Brands and Market Positioning

The company manages a robust portfolio of brands, each tailored to specific demographics and consumption habits:

• Douaite – Self-heating gourmet meals
• 雷洽 (Leiqia) – General RTE meals and noodles
• 雷贵妃 (Leiguifei) – Premium meal boxes targeting female consumers
• 长安食者 (Chang'an Shizhe) – Traditional claypot meal series
• 桶里嗨 (Tonglihai) – Trendy cup noodle brand
• 王子逢饭 (Wangzifengfan) – Youth-centric rice meal boxes
• 九面传奇 (Jiumian Chuanqi) – Heritage-style noodle dishes

These brands position Leiqia competitively across both mass market and premium shelf categories.

Manufacturing and Capabilities

Leiqia Food operates a modern production facility in Luoyang equipped with:

• Fully automated RTE packaging lines
• High-speed noodle drying and cooking systems
• In-house sterilization and quality control labs
• Annual production capacity: 10,000+ tons of instant and RTE meals

The company’s facilities meet both Chinese and international food safety and packaging standards, allowing it to serve global private label and OEM contracts.

Quality Assurance and Compliance

Henan Leiqia Food complies with:

• HACCP
• ISO 22000
• HALAL Certification for targeted Islamic markets
• QS Certification for domestic food production

Each production batch undergoes sensory, microbial, and shelf-life testing, supported by digital tracking systems for full traceability.

Export and Market Penetration

Based on public records and trade insights:

• Annual Export Volume (2023): Estimated over 1,800 tons across meal kits and noodle packs
• Primary Export Markets: Malaysia, Indonesia, UAE, Russia, South Africa
• Distribution Channels: Convenience chains, e-commerce platforms, supermarkets, and military provisioning suppliers

Export growth has been particularly strong in Southeast Asia and the Middle East, where halal-certified and convenient meal solutions are in high demand.

Financial and Growth Indicators

Although not publicly listed, industry reports and trade data suggest:

• Estimated revenue (2023): RMB 60–75 million
• Export revenues contribute over 35% of total business
• CAGR of approximately 18% between 2020–2023

Leiqia has continued to expand its portfolio with an average of 8–10 new SKUs per year, aligning with evolving dietary trends and consumer preferences.

Target Market

Henan Leiqia Food targets:

• Urban professionals and students seeking quick, wholesome meals
• Retail and convenience stores for grab-and-go product ranges
• International ethnic food retailers catering to Chinese and pan-Asian consumers
• Institutional buyers such as airline caterers and military suppliers

The company’s branding and packaging are designed to attract health-conscious and time-constrained demographics.

Customer Testimonials and Feedback

While formal testimonials are limited, online feedback from platforms like 1688.com and Alibaba International highlights:

• High satisfaction with product freshness and flavor
• Reliable supply chain and responsive after-sales support
• Strong packaging appeal and shelf stability

International partners have highlighted Leiqia’s ability to provide multilingual labeling and halal packaging tailored to regional regulatory standards.

Key Achievements

• Recognized as a "High-Growth Export Enterprise" by Henan Food Industry Association (2022)
• Selected supplier for China’s National Emergency Food Reserve Program
• Regular exhibitor at SIAL China, Canton Fair, and Hotelex Shanghai
• Expanded into over 12 international markets as of 2024

Henan Leiqia Food Co., Ltd. is committed to transforming traditional meals into modern formats with convenience, nutrition, and international appeal. With a growing global presence and an innovative product pipeline, Leiqia is poised to become a leading player in the global ready-to-eat food industry.