Exhibiting at Thaifex - Anuga Asia 2025

Henan Sannuo Food Group Co., Ltd., based in Jiaozuo, Henan Province, China, is a leading food and beverage manufacturer specializing in the development and production of functional drinks, nutritional beverages, and non-from-concentrate (NFC) fruit juices. With nearly two decades of manufacturing expertise, Sannuo has become one of the most influential brands in the Chinese functional drink industry, offering a range of scientifically formulated and market-responsive products under the “Sannuo” brand series.

Core Business and Product Portfolio

Sannuo Food Group focuses on health-forward functional beverages and ready-to-drink (RTD) products aimed at hydration, nutrition, and energy support. Its key product lines include:

• Functional Glucose Beverages

  • Sannuo Glucose Rehydration Drink – Original
  • Sannuo Glucose Drink – Lemon, Peach, and Lychee flavors
  • Formulated for rapid energy replenishment and hydration

• NFC Juices

  • Non-from-concentrate fruit juices made from 100% pure fruit extraction
  • No added sugars or preservatives
  • Packaged for high bioavailability and freshness

• Sports and Electrolyte Drinks

  • Electrolyte-enhanced beverages for athletic recovery and hydration
  • Popular among fitness enthusiasts and outdoor workers

• Other Products

  • Processed snack foods
  • Nutritional meal replacement drinks (under development)

These beverages are available in PET bottles and multi-pack formats, suitable for retail, pharmacy, and sports nutrition distribution.

Manufacturing and Technological Capabilities

Sannuo operates modern GMP-compliant production facilities equipped with:

• Fully automated filling and packaging lines
• High-speed UHT sterilization systems
• Cold chain logistics integration

The facilities span over 30,000 m² and host 8+ beverage production lines capable of producing over 200,000 bottles per day. The company maintains a strong in-house R&D department collaborating with nutritional experts and food technologists to ensure product efficacy and safety.

Certifications and Compliance

Henan Sannuo Food Group adheres to strict quality and food safety protocols, with the following certifications:

• ISO 9001:2015 – Quality Management System
• HACCP – Hazard Analysis and Critical Control Points
• QS Certification for Food Production (China)
• Health Food Production License issued by relevant provincial authorities

The company’s glucose drinks are also registered as functional beverages with China’s State Food and Drug Administration.

Market Reach and Export Activities

Though Sannuo primarily dominates the domestic Chinese market, its products are beginning to reach international markets through bulk exports and B2B distribution. Key insights include:

• Sales Distribution: 90% domestic (pharmacies, supermarkets, convenience stores), 10% international (initial exports to Southeast Asia and Africa)
• Annual Production (2023): Estimated over 60 million bottles
• Emerging Markets: Vietnam, Philippines, Nigeria, Kenya

With growing interest in functional and low-sugar beverages globally, Sannuo is actively positioning itself for broader export activities by upgrading labeling, language localization, and international compliance.

Financial Performance and Business Growth

While private and unlisted, industry insights suggest:

• Estimated Annual Revenue (2023): RMB 200–250 million
• Functional Drinks Segment: Contributed over 70% of total revenue
• Growth Rate (2020–2023): CAGR of 12%, driven by rising consumer health awareness

Sannuo invests heavily in branding, point-of-sale education, and distributor training, enhancing visibility across thousands of pharmacies and health-focused retail stores in China.

Target Consumers and Market Strategy

Sannuo targets:

• Health-conscious individuals seeking quick energy and hydration
• Students and white-collar workers needing mid-day glucose boosts
• Elderly consumers requiring light, digestible energy sources
• Sports enthusiasts and labor-intensive workers

The company leverages pharmaceutical and health-focused distribution channels, differentiating itself from conventional carbonated soft drinks.

Customer Reputation and Testimonials

Widely known in Chinese provinces such as Henan, Hebei, and Shandong, the Sannuo brand enjoys favorable reviews for its:

• Mild sweetness and natural taste
• Rapid absorption and rehydration
• Safe ingredient profile with minimal additives

Feedback on Chinese e-commerce platforms like JD.com and Tmall shows thousands of positive reviews emphasizing “trustworthy for elderly use” and “excellent for post-exercise recovery.”

Achievements and Recognition

• Top Brand in Functional Beverage Category – Henan Province, 2021
• Pharmaceutical Channel Penetration Leader, as ranked by China Nutrition & Health Association
• Recognized Exporter at Canton Fair 2023
• Brand Visibility in Over 50,000 Retail Outlets across China

Henan Sannuo Food Group Co., Ltd. continues to grow as a science-backed, consumer-trusted brand with a clear focus on health-enhancing beverages. As global interest in functional and fortified beverages accelerates, Sannuo is strategically equipped to deliver both innovation and quality to emerging international markets.