Exhibiting at Thaifex - Anuga Asia 2025

Henan Yourun Food Co., Ltd., headquartered in Luohe City, Henan Province, China, is a well-established food manufacturing company that specializes in the production and export of a wide variety of biscuits, wafers, and puffed snacks. Operating under the flagship brand “Wuliang,” the company has developed a strong reputation in the domestic Chinese market and continues to expand its global footprint through competitive pricing, reliable quality, and OEM production flexibility.

Core Business and Product Portfolio

Yourun Food's operations revolve around mass production of affordable, flavor-rich snack products suitable for diverse consumer markets. The primary product categories include:

• Biscuits

  • Cream-filled biscuits
  • Sandwich biscuits
  • Butter biscuits

• Wafers

  • Chocolate-flavored wafers
  • Vanilla wafers
  • Multilayer crispy wafer sticks

• Puffed Snacks

  • Corn puffs (cheese, barbecue, tomato flavors)
  • Rice crackers and cereal puffs

These products are offered in multiple packaging formats such as single-serve packs, family packs, and retail-ready cartons, catering to supermarkets, wholesalers, and food service channels.

Manufacturing Capabilities and Infrastructure

Henan Yourun Food operates a comprehensive production facility in Luohe, known as one of China’s largest food industry clusters. Key capabilities include:

• Automated mixing, forming, and baking lines for biscuit production
• Multi-roller wafer pressing equipment ensuring uniformity in texture
• Continuous puffing lines for corn and rice-based snacks
• In-line metal detection and QC inspection systems

The company boasts a high-capacity facility spanning over 15,000 m², supporting both high-volume production and SKU flexibility. The monthly production volume exceeds 2,000 tons, enabling large-scale export fulfillment and private label customization.

Quality Assurance and Certifications

Yourun Food is committed to food safety and quality control across its operations, holding the following certifications:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000:2018 – Food Safety Management
• QS Certification – China Food Production Licensing
• Halal Certification (for select product lines destined for Southeast Asian and Middle Eastern markets)

The company conducts routine microbiological, moisture, and organoleptic testing, and ensures all packaging materials are food-grade compliant and recyclable where possible.

Export Performance and Global Reach

Yourun Food has made significant progress in global expansion through trade partnerships, e-commerce platforms, and attendance at international expos. According to available data and industry estimates:

• Annual Export Volume (2023): Over 1,500 tons of snack products
• Top Export Markets: Pakistan, Iraq, Philippines, Nigeria, Yemen
• Private Label Supply: Available for large retailers and regional distributors

Export shipments are configured in mixed pallets or bulk container loads, depending on the client's channel strategy—retail, wholesale, or institutional supply.

Financial Performance and Growth

Though privately held, Henan Yourun Food is estimated to have:

• Annual Revenue (2023): Between RMB 60–80 million
• Export Sales Contribution: ~45% of total revenue
• Annual Growth Rate (2020–2023): ~14% CAGR, driven by international demand for affordable snack foods

The company allocates increasing investments toward new product development and market-specific packaging customization, reinforcing its responsiveness to evolving consumer trends.

Target Markets and Customer Segments

Yourun’s products cater to:

• Low-to-mid income consumers seeking affordable and tasty snacks
• Supermarkets and grocery chains in emerging markets
• Distributors in ethnic food segments
• Humanitarian food supply and institutional buyers for basic, shelf-stable snacks

Its flexibility in flavor, size, and branding customization makes it a go-to partner for both branded and private label needs.

Customer Feedback and Market Reputation

Feedback from regional distributors emphasizes:

• Good product-to-cost ratio
• Stability in supply timelines
• High SKU turnover rate in retail shelves
• Market acceptability in hot climates (due to heat-resistant packaging)

A West African importer noted:

“Wuliang biscuits are among the fastest-moving SKUs in our network due to their taste, competitive price, and attractive packaging for young consumers.”

Key Achievements

• Expanded into 20+ international markets by 2024
• Halal-certified product lines successfully launched in Indonesia and GCC regions
• Annual participation in Canton Fair and SIAL China
• Recognized as a Key SME Exporter by Luohe Municipal Government

Henan Yourun Food Co., Ltd. continues to scale its snack food operations through production efficiency, product reliability, and strategic market targeting. Its cost-effective manufacturing base, coupled with an adaptable business model, positions the company as a competitive player in the global fast-moving consumer goods (FMCG) snack category.