Exhibiting at Thaifex - Anuga Asia 2025

Henan Yuliang Group Kaililai Food Co., Ltd., headquartered in Puyang, Henan Province, China, is a high-capacity food manufacturing enterprise specializing in traditional Chinese snacks, bakery products, and confectioneries. As a subsidiary of the Yuliang Group, the company benefits from a vertically integrated supply chain, advanced production technologies, and deep market penetration across both domestic and international channels. Kaililai Food operates under renowned brands such as Kelily and Zhuomeiya, and has positioned itself as a trusted producer in the value-added packaged snack food sector.

Core Business and Product Portfolio

Kaililai Food’s extensive product catalog covers a wide range of traditional and modern snack items tailored for both retail and foodservice channels. Its main product lines include:

• Bakery Products

  • Swiss rolls
  • Dorayaki (stuffed pancakes)
  • Mooncakes (festive assortments)
  • Egg rolls
  • Cream cakes
  • Bread loaves and buns

• Traditional Chinese Snacks

  • Shaqima (crispy rice cakes with syrup)
  • Fried dough twists (Mahua)
  • Snow rice cakes
  • Rice crackers and nut bars

• Puffed Foods

  • Corn puffs with cheese, spicy, and milk flavors
  • Rice puffs for children and health-focused consumers

• Seafood Snacks

  • Squid puffs
  • Squid strips with sweet and spicy marinades

• Confectioneries

  • Cookies and butter biscuits
  • Sandwich crackers

These products are widely available in individual, family-pack, and multi-pack formats to accommodate various market demands.

Manufacturing Capabilities and Infrastructure

Henan Yuliang Group Kaililai Food operates a large-scale production facility with advanced food processing and packaging systems. Key highlights include:

• Facility Size: Over 30,000 square meters
• Daily Output Capacity: More than 120 tons of finished products
• Production Lines: 10+ automated lines covering baking, frying, molding, and packaging
• Cold Storage: On-site refrigerated warehousing for temperature-sensitive goods

The factory adheres to clean room standards and is fully compliant with national food safety protocols, allowing for consistent large-volume output.

Quality Assurance and Certifications

Kaililai Food implements strict quality control measures supported by national and international standards, including:

• ISO 22000:2018 – Food Safety Management System
• HACCP – Hazard Analysis and Critical Control Points
• QS Certification for Chinese food production
• Internal lab testing for shelf life, microbiology, and allergen control

Each product batch undergoes physical and chemical testing, and the factory runs regular traceability drills and supplier audits.

Export Performance and Global Markets

Kaililai Food has expanded beyond China's domestic market through consistent participation in trade fairs and robust B2B outreach. As of 2023:

• Export Volume: Over 2,800 metric tons annually
• Key Export Markets: Southeast Asia (Thailand, Indonesia, Philippines), Middle East (UAE, Saudi Arabia), Africa (Ghana, Nigeria), and Eastern Europe
• Distribution Channels: Importers, wholesalers, supermarket chains, e-commerce aggregators

The company also provides OEM and private label services, customizing flavors and packaging based on regional preferences and regulatory needs.

Financial and Business Performance

As a key subsidiary within Yuliang Group, Kaililai Food contributes significantly to the group’s food division. Based on industry estimates and trade disclosures:

• Annual Revenue (2023): Estimated RMB 150–180 million
• Export Contribution: Approximately 38% of total revenue
• Average Annual Growth (2020–2023): ~16% CAGR

The bakery and seafood snack segments are the highest-growth categories due to rising global demand for convenient, high-protein, and culturally authentic snacks.

Target Markets and Customer Segments

Kaililai serves a diverse consumer base, including:

• Mass-market snack retailers
• Convenience stores and supermarkets
• International ethnic food distributors
• Institutional buyers (schools, airlines, catering companies)

Its product positioning focuses on value-for-money, safety assurance, and variety, making it a preferred supplier in price-sensitive and high-volume markets.

Brand Identity and Consumer Feedback

Under the brand Kelily, the company markets its mainstream snacks, while Zhuomeiya serves as a premium brand targeting modern retail and international buyers.

Consumer feedback highlights include:

• Pleasant taste with light sweetness, especially in traditional snacks
• Freshness retained due to effective vacuum and nitrogen-sealed packaging
• Cultural authenticity in festive products like mooncakes and Mahua

Retailers frequently note Kaililai’s reliable delivery schedules, flexibility in bulk orders, and multi-language packaging capabilities.

Key Achievements

• Top Snack Exporter Award by Puyang City Commerce Bureau (2022)
• Expanded to 25+ international markets by 2024
• Introduced 15+ new SKUs in traditional and seafood snacks annually
• Participated in international expos such as Canton Fair, SIAL China, and HKTDC Food Expo

Henan Yuliang Group Kaililai Food Co., Ltd. continues to innovate within the snack food industry by combining large-scale production with heritage flavors. With an expanding global network and ongoing investment in food safety and product development, Kaililai is well-positioned to serve as a trusted supplier to retail, foodservice, and institutional partners worldwide.