Exhibiting at Thaifex - Anuga Asia 2025

Henglee Community Business Co., Ltd., based in Pathum Thani, Thailand, is a specialized manufacturer and exporter of premium Thai honey and honey-derived products. Operating under the well-regarded brands Thai Richy and ECO THAI, the company is committed to sustainable sourcing, community engagement, and value-added product innovation in the apiculture industry. Henglee has successfully positioned itself in both domestic and international markets through its focus on purity, traceability, and ecological beekeeping methods.

Core Business and Product Portfolio

Henglee Community Business Co., Ltd. offers a diverse and health-oriented range of apiculture products. Their key offerings include:

• Natural Honey Products

  • Wild Honey: Collected from native forest sources in Northern Thailand
  • Longan Honey: Harvested from longan orchards, with floral aromatic profile
  • Lychee Honey: Sweet and fragrant, sourced during seasonal blooms
  • Pure Honey: Multi-floral varieties with minimal processing
  • Raw Honey: Non-pasteurized, enzyme-rich honey ideal for health-conscious consumers

• Honey-Based Innovations

  • Honey Blends: Infused with herbs such as ginger, turmeric, and lime
  • Honey-Based Beverages: Ready-to-drink formats combining honey with lemon, tamarind, and herbal extracts

These products are available in various packaging formats including glass jars, PET bottles, squeeze bottles, and sachets for retail, HORECA, and bulk export.

Ethical Sourcing and Production Practices

The company partners with over 200 local beekeepers in community clusters across Northern and Northeastern Thailand. Key features of their sourcing and production model include:

• Community Trade Integration: Fair trade purchasing from farmer co-ops
• No Antibiotics or Harmful Additives
• Low-temperature processing to retain bioactive compounds such as antioxidants, enzymes, and pollen
• Microbiological testing for purity and shelf life

Henglee adheres to sustainable beekeeping practices, including habitat conservation and responsible harvesting cycles.

Manufacturing and Quality Standards

The company operates a modern facility located in Pathum Thani equipped with:

• Stainless steel honey filtration and settling tanks
• In-house microbiological and purity lab
• Packaging lines compliant with food-grade GMP protocols

Certifications and standards maintained include:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• FDA Thailand Compliance for domestic and export regulations
• Traceability labeling for select SKUs

Export Markets and Distribution

Henglee Community Business has extended its distribution to a variety of international markets focused on health, wellness, and gourmet natural foods. Based on available trade data:

• Primary Export Markets: China, Japan, South Korea, Malaysia, and UAE
• Export Volume (2023): Estimated over 350 metric tons of honey products
• Distribution Channels: Health food stores, organic retail chains, online wellness platforms, and foodservice wholesalers

The company offers both branded and OEM/private label services for overseas clients, customizing flavor profiles, labeling, and packaging formats.

Financial and Business Growth

Though privately owned, industry data and trade platform reports suggest:

• Estimated Revenue (2023): THB 100–120 million
• Annual Export Growth: Over 18% CAGR between 2020–2023
• Strong expansion in functional beverage segment contributing to 15% of annual turnover

Henglee has invested in R&D to expand into functional honey drinks and nutraceutical blends, further solidifying its premium market positioning.

Target Market and Brand Positioning

The company’s products appeal to:

• Health-conscious consumers looking for natural sweetener alternatives
• Boutique wellness retailers focusing on clean-label, ethically sourced ingredients
• Hospitality and gourmet service providers offering artisanal condiments
• Online wellness brands in the nutraceutical and herbal product segment

Thai Richy and ECO THAI are positioned as eco-friendly, pure-origin, and wellness-oriented brands representing the best of Thailand’s natural biodiversity.

Customer Feedback and Market Recognition

Product reviews and distributor testimonials highlight:

• Superior flavor complexity and consistency
• Transparent sourcing and ethical business practices
• Eye-catching packaging and gift-friendly presentation
• High repeat purchase rates among health food buyers

A distributor in Malaysia commented:

“Thai Richy honey is our top-selling wellness product. Customers appreciate its raw purity and premium Thai origin.”

Key Achievements

• Recognized by Thai FDA and Ministry of Agriculture for food safety excellence
• Expanded to 10+ international markets by 2024
• Introduced 8 new SKUs in herbal honey and beverage segments in 2023
• Shortlisted for Asia Natural Product Awards in 2022

Henglee Community Business Co., Ltd. continues to merge the richness of Thai natural resources with modern processing and global market responsiveness. As demand for functional and ethically sourced foods increases, Henglee is well-positioned to serve as a trusted supplier in the premium honey and wellness food segments.