Exhibiting at Thaifex - Anuga Asia 2025

Hengshui Guai Xiaoxian Co., Ltd., headquartered in Hengshui City, Hebei Province, China, is a diversified food manufacturing enterprise specializing in coated nuts, roasted seeds, puffed snacks, and dehydrated agricultural products. With the brand name Guai Xiaoxian, the company has carved a niche in both domestic and export markets for high-quality, flavor-rich, and health-oriented snack solutions.

Core Business and Product Portfolio

The company's product line spans multiple categories of shelf-stable snack foods and food ingredients. Major product segments include:

• Coated Nuts

  • Coated Peanuts (sweet, spicy, and savory variants)
  • Coated Black Beans with crisp outer shells

• Roasted Seeds and Nuts

  • Sunflower Seeds (traditional and flavored)
  • Pumpkin Seeds (roasted, in-shell, salted)

• Puffed Snacks

  • Puffed Rice Crisps
  • Puffed Corn Rings and Strips

• Baked Goods

  • Biscuits (sweet and savory)
  • Packaged Pastries (stuffed cakes, sponge rolls)

• Dried Fruits

  • Dried Plums (preserved, sweet-sour profile)
  • Dried Mangoes (unsweetened and lightly sweetened)

• Dehydrated Vegetables

  • Dried Carrots
  • Dehydrated Onions (used in instant noodles, soups, and mixes)

These products are marketed under the Guai Xiaoxian label and distributed in various consumer pack sizes and bulk formats to serve retail, wholesale, and foodservice sectors.

Manufacturing and Technical Capabilities

Hengshui Guai Xiaoxian Co., Ltd. operates modern food processing facilities that enable efficient, scalable, and customizable snack production. Manufacturing strengths include:

• Coating and Flavoring Machines for multilayer nut coating applications
• Low-oil roasting technology to preserve nutrients and reduce fat content
• Tunnel dehydration systems for vegetables and fruits
• Automated packaging lines supporting pillow packs, stand-up pouches, and bulk cartons

The facility follows Good Manufacturing Practices (GMP) and maintains clean production zones for allergen and moisture-sensitive goods.

Quality Assurance and Compliance

The company applies strict quality control procedures at all production stages, and adheres to:

• HACCP principles for food safety risk control
• QS Certification issued by the Chinese Food Safety Authority
• Regular batch testing for microbial load, moisture, and shelf life stability

All raw materials are sourced from approved farms and audited agricultural co-operatives to ensure traceability and consistency.

Market Reach and Export Capabilities

While rooted in the domestic Chinese market, Guai Xiaoxian has developed an active export strategy aimed at international snack food distributors. Key insights include:

• Export Focus: Asia-Pacific, Middle East, Eastern Europe
• Annual Export Volume (2023): Estimated over 1,500 metric tons of snacks and ingredients
• Packaging Customization: Private label and bilingual packaging available (English/Arabic/Russian)

The company has participated in regional trade shows and industry exhibitions, building relationships with buyers looking for high-margin, fast-moving snack categories.

Financial Performance and Growth Trends

As a privately held SME, financial data is not disclosed publicly. Based on trade analysis:

• Estimated Revenue (2023): RMB 60–75 million
• Export Contribution: ~40% of annual revenue
• Growth Rate (2020–2023): CAGR of 12%, driven by coated peanut and vegetable dehydrated snack lines

Product innovation and flavor localization for export markets have contributed significantly to this growth.

Customer Segments and Target Markets

Hengshui Guai Xiaoxian Co., Ltd. targets:

• Retail chains and supermarkets
• Convenience store suppliers
• Snack and candy distributors
• Foodservice suppliers (especially in dehydrated vegetables)

Their portfolio appeals to a broad demographic, including young urban consumers, health-conscious snackers, and ethnic food buyers abroad.

Brand Identity and Consumer Perception

The Guai Xiaoxian brand represents:

• Flavor innovation
• Youth-centric branding
• Affordable indulgence with a traditional Chinese snack base

The brand enjoys strong regional recognition across Hebei and surrounding provinces and is increasingly adopted in international Asian food aisles.

Achievements and Milestones

• Expanded into 15+ export markets as of 2024
• Recognized as a Key Snack Export Enterprise by Hengshui Municipal Commerce Bureau
• Launched 10+ new SKUs annually across nuts, puffs, and dried fruits
• Shortlisted for regional SME food innovation awards

Hengshui Guai Xiaoxian Co., Ltd. combines traditional Chinese snack-making expertise with modern processing and export capabilities. Through its focus on quality, safety, and consumer trends, the company continues to grow as a reliable supplier in the competitive global snack food industry.