Herb Elementz Natureceuticals Private Limited, headquartered in Rajkot, Gujarat, is an emerging leader in the personal care and baby care manufacturing segment. The company operates under the flagship brands Herb Island and The Legend, focusing on natural, toxin-free, and skin-friendly product formulations. With a robust manufacturing infrastructure and a growing export footprint, Herb Elementz has become a go-to partner for private label, contract manufacturing, and bulk supply in the baby and maternity care industry.
Core Business and Offerings
Herb Elementz specializes in formulating and manufacturing safe, dermatologically tested, and nature-inspired personal care products. The company services diverse product segments from baby care to hair care, skincare, and cosmetics.
Product Categories:
- Baby Care: Baby Cream, Baby Powder, Baby Soap, Baby Oil, Baby Shampoo, Baby Lotion, Rash Cream, Mosquito Repellent, Head-to-Toe Wash, Massage Oil, Solid Aroma Bar
- Skin Care: Face Washes, Body Lotions, Body Butters, Body Mists, Body Oils, Body Treatments, Body Wash, Body Yoghurts, Elbow & Neck Care, Face Creams, Gels, Masks, Oils, Scrubs, Serums
- Hair Care: Shampoo, Conditioner, Hair Oil, Hair Styling Products
- Men’s Grooming: Beard Oil, Aftershave Lotion, Face Wash
- Hygiene & Intimate Care: Hand Sanitizer, Intimate Wash
- Colour Cosmetics: Lipsticks, Foundations, Compacts
- Sun Care: Sunscreen Lotions, After Sun Gels
These products are available in standard SKUs or can be fully customized for private labels.
Specialization and USP
Herb Elementz stands out for:
- Natural, SLS and paraben-free formulations
- ISO, GMP, and FDA-certified manufacturing
- In-house R&D team developing herbal and ayurvedic blends
- Capability to cater to startups, SMEs, and global retail chains
- Extensive OEM/ODM capabilities for D2C and export brands
They maintain a strong emphasis on baby-safe ingredients, dermatologically approved formulas, and transparent labeling.
Financials and Market Presence
As a privately held company, Herb Elementz does not publicly disclose revenue figures. However, based on its active online and export presence, the company has seen double-digit growth annually, particularly after launching its D2C brand Herb Island.
Their products are sold across major e-commerce platforms and in niche organic stores throughout India. Export partnerships are growing in UAE, Kenya, Malaysia, UK, and Australia, where clean-label and natural baby products are in high demand.
Shipments and Export Data
According to data from platforms like ImportYeti and client feedback:
- Export Reach: UAE, Kenya, UK, Australia, Malaysia
- Key Exports: Baby lotions, massage oils, herbal shampoo
- Shipment Volume: 30–100 cartons per order
- Average Export Value: $2,500–$7,500 per consignment
- Frequency: Monthly shipments with seasonal volume increases
They offer flexible MOQ policies for private label clients, enabling startups and SMEs to enter competitive beauty and baby care markets.
Target Market
Herb Elementz targets:
- D2C beauty and baby care startups
- Exporters and distributors seeking Ayurvedic products
- Retail chains with their own cosmetic brands
- Maternity product subscription boxes
- Organic and natural personal care retailers
Their R&D-backed support for brand creation and white-label services appeals strongly to entrepreneurs and wellness brands globally.
Capabilities
The company’s manufacturing unit in Rajkot features:
- ISO and GMP-certified cosmetic manufacturing lines
- Daily output of over 15,000 units across product categories
- R&D center for herbal formulations and safety testing
- Dedicated private label and export documentation team
- Fully automated filling, labeling, and packaging lines
They also maintain test labs for microbial and dermatological safety checks, aligned with global standards.
Certifications and Compliance
Herb Elementz adheres to:
- GMP (Good Manufacturing Practices)
- ISO 9001:2015 Certified
- FDA (India) Licensing
- CRS-compliant packaging
- 100% cruelty-free and vegan formulations (select lines)
Their manufacturing setup supports compliance for both domestic and international regulatory frameworks including EU cosmetic regulations for white-label exports.
Customer Testimonials
“We sourced baby head-to-toe wash and cream from Herb Elementz for our store brand in Nairobi. Excellent texture, packaging, and long shelf life.”
— Retail Distributor, Kenya
“Their massage oils and mosquito repellents have found great traction in our online store. The private labeling service was very smooth.”
— Organic Baby Brand, UAE
Major Achievements
- Launched over 350+ SKUs in skincare and baby care
- Exported products to 10+ international markets in FY 2023–24
- Featured in India Beauty & Wellness Expo and IndusFood Health & Hygiene Pavilion
- Developed and scaled over 50 private label brands since 2020
- Successfully collaborated with maternity wellness platforms for exclusive herbal lines
Herb Elementz Natureceuticals Pvt. Ltd. continues to expand its footprint in clean beauty and baby care by offering holistic, herbal, and skin-safe product innovations backed by scientific integrity and ethical sourcing.
