Exhibiting at CMPL Expo 2025

Herbolab India Private Limited, based in Mumbai, operates as one of the key players in India's Ayurvedic healthcare landscape. Under its flagship brand Dr. Vaidya’s, the company offers a wide range of traditional Ayurvedic medicines, health supplements, and wellness products. As part of the RPSG Group, Herbolab combines over 150 years of legacy in Ayurveda with modern-day innovation and digital accessibility.

Core Business and Offerings

Herbolab (Dr. Vaidya’s) develops, manufactures, and markets over-the-counter (OTC) Ayurvedic formulations, herbal supplements, and nutraceuticals targeting chronic lifestyle conditions and preventive wellness.

Product Categories:

• Ayurvedic Medicines:

  • Chyawanprash
  • Diabex (for diabetes)
  • Shilajit Resin and Capsules
  • Herbozyme (digestion)
  • Bronkoherb (cough & cold)
  • Livitup (liver protection)

• Dietary Supplements:

  • Herbal Immunity Boosters
  • Daily Energy Supplements
  • Antioxidant Powders
  • Herbal Capsules for Joint, Liver, and Heart Care

• Healthcare Products:

  • Pain Relief Balms and Roll-ons
  • Hair and Skin Oils
  • Tonics and Herbal Drops

Many of these are available in consumer-friendly formats such as tablets, powders, candies (e.g., Chakaash), and effervescent tablets.

Specialization and USP

Herbolab’s core strengths include:

• 150+ years of family legacy in Ayurvedic formulations
• Digitally-native brand (D2C focus) with significant online presence
• In-house manufacturing & R&D with ISO and GMP-certified units
• Scientific validation of Ayurvedic herbs using modern research tools
• Celebrity-backed and influencer-driven marketing campaigns

The company also offers private label and contract manufacturing services to startups, e-commerce brands, and global distributors.

Financials and Market Presence

Now part of the RPSG Group, Herbolab has seen significant growth through its online-first model. Dr. Vaidya’s was reported to have been acquired in 2019 in a strategic move to dominate the digital Ayurveda space. Key metrics include:

• Revenue Growth: 400% YoY between 2017–2020 pre-acquisition
• E-commerce Reach: 1M+ customers across India via Amazon, Flipkart, and direct website
• Retail Expansion: Presence in over 5,000 offline stores

The brand is also eyeing international markets in USA, UAE, UK, and Southeast Asia, particularly targeting Indian diaspora and wellness-centric consumers.

Shipments and Export Data

Herbolab’s export strategy includes both branded retail products and bulk herbal formulations. Based on trade data and export listings:

• Top Exported Items: Chyawanprash, Immunity Capsules, Herbozyme Powder
• Regions Served: USA, Middle East, UK, Singapore
• Average Shipment Volume: 300–1,200 units per SKU per order
• Export Format: Retail-ready packs and private-label bulk supply

They comply with international herbal product regulations and labeling norms.

Target Market

Herbolab targets:

• Urban millennials and health-conscious adults
• Ayurvedic and herbal product resellers
• International health food and supplement stores
• Private label brands in herbal wellness
• Practitioners and clinics of Ayurveda

Its digital-first approach has attracted tech-savvy consumers looking for convenience, natural ingredients, and brand trust.

Capabilities

With manufacturing capabilities aligned to global standards, Herbolab’s infrastructure includes:

• ISO 9001:2015 and GMP-certified production units
• R&D lab for herbal extraction, blending, and shelf-life testing
• Customizable packaging for private label projects
• High-volume fulfillment systems for online orders

The company also uses AI-based tools for customer insights and inventory management, optimizing both supply and demand.

Certifications and Compliance

Herbolab ensures adherence to:

• FSSAI and AYUSH Ministry regulations
• GMP and ISO certifications
• FDA & Halal certifications (for select markets)
• WHO-GMP and HACCP processes in formulation and packaging

They also issue COA, MSDS, and other documentation for global shipments.

Customer Testimonials

“Dr. Vaidya’s Herbozyme has helped me manage my digestive issues naturally. Fast delivery and effective product.”
— Ritika Mehta, Mumbai

“We stock Dr. Vaidya’s products in our health supplement store in Dubai. Very popular among Indian customers.”
— Retailer, UAE

Major Achievements

• Featured in Forbes 30 Under 30 (Arjun Vaidya, founder)
• Scaled from 100 to 5,000 orders/day during COVID-19
• Partnered with Amazon Launchpad India and Nykaa Wellness
• Acquired by RPSG Ventures in 2019 to drive global expansion
• Recognized by ASSOCHAM for excellence in Ayurveda innovation

Herbolab India Pvt. Ltd., through Dr. Vaidya’s and associated brands, continues to lead the digital transformation of Ayurveda by offering scientifically-backed, accessible, and consumer-friendly health solutions.