Hexin Agricultural Co., Ltd. is a leading Chinese producer and exporter specializing in premium Sichuan pepper products and chili-based condiments. Headquartered in Hongya County, Meishan, Sichuan Province—one of the core production zones for authentic Chinese peppercorns—the company operates under the celebrated brand "Maxiangzui." With deep agricultural roots and vertically integrated capabilities, Hexin Agricultural delivers farm-to-factory solutions for clients across Asia, Europe, and North America.
Company History and Background
Established by Yu Hechun, Hexin Agricultural Co., Ltd. was founded with a mission to transform Sichuan’s native pepper varieties into globally marketable ingredients while maintaining their sensory and nutritional authenticity. Over the years, the company has grown from a regional farming cooperative to a specialized food processor and exporter, offering an array of pepper oils, sauces, and condiments.
The enterprise plays a significant role in modernizing traditional spice processing while preserving Sichuan culinary heritage.
Core Business
Hexin Agricultural’s primary operations include:
- Cultivation and processing of green vine pepper and red Sichuan pepper
- Development and packaging of flavored oils, sauces, and snack products
- OEM and private label solutions for international brands
- Domestic distribution through retail and foodservice networks
With full control over its supply chain—from raw material sourcing to packaging—Hexin ensures consistency, traceability, and quality.
Product and Service Offerings
Key Product Lines:
-
Green Vine Pepper Series:
- Dried Green Vine Pepper
- Green Vine Pepper Oil
- Green Vine Pepper Sauce (ideal for dipping and hotpot bases)
-
Red Sichuan Pepper Series:
- Dried Red Sichuan Peppercorns
- Red Sichuan Pepper Oil
- Sichuan-Style Chili Oil with Pepper Infusion
-
Condiments and Snacks:
- Royal Chili Sauce (麻香嘴皇椒酱)
- Tengjiao Peanut (Spicy peanuts infused with green pepper oil)
These products are distributed under the flagship brand "Maxiangzui" and are also offered as private label SKUs for foodservice, retail, and culinary sectors.
Specialisation and Core USP
- Geographical Advantage: Hongya County’s altitude and microclimate make it ideal for cultivating high-aroma green peppercorns
- Cold-Pressed Oil Extraction: Proprietary techniques preserve the essential oils, aroma, and numb-spicy taste of Sichuan pepper
- Farm-Integrated Model: Partners with over 300 local pepper farmers under contract farming agreements
- Export-Oriented Processing: Tailors packaging and formulations to meet EU, North American, and ASEAN import standards
Financials
As a privately held company, detailed financial disclosures are not public. However, based on industry insights and trade analytics:
- Estimated annual revenue: USD 5–7 million
- Export segment contributes to approximately 35% of total revenue
- Revenue CAGR of 12–15% over the past three years, driven by strong demand in China’s domestic gourmet and international ethnic food markets
Shipment and Export Insights
Based on trade intelligence platforms:
- Over 800 export shipments processed since 2020
- Major markets include Japan, Singapore, Germany, Canada, and Australia
- Top exported items: Green Vine Pepper Oil and Royal Chili Sauce
- Custom labeling and regional compliance handled for clients in EU and FDA-regulated regions
Hexin also collaborates with gourmet sauce and condiment distributors and Asian retail chains abroad.
Target Market
- Food Manufacturers: Looking for bold, aromatic ingredients for instant noodles, frozen meals, or hotpot bases
- Gourmet Retailers: High-end pepper oils and sauces under premium private labels
- Restaurants and Hotpot Chains: Bulk packaging for commercial kitchens
- Online Retail Platforms: Selling Maxiangzui-branded items directly to Chinese diaspora and spice connoisseurs
Capabilities
- Pepper Processing Facility: Equipped with sorting, roasting, oil extraction, and bottling lines
- Monthly Production Capacity: Exceeds 80 metric tons of pepper and chili-based products
- R&D Support: Customizable oil blends and viscosity for sauce manufacturers
- Packaging Options: Sachets, bottles (100ml–1L), and bulk drum formats
Certifications and Compliance
- HACCP Certified
- ISO 22000 Food Safety Management
- China SC Certification (Production License)
- Organic Certification (for selected pepper lots)
- Halal Compliant (Selective SKUs available)
These standards ensure compliance with key export destinations, enabling broad market access.
Customer Testimonials
- “Maxiangzui’s pepper oils deliver the perfect tingling spice we need for our dipping sauces. Reliable and potent!” – Executive Chef, Hotpot Chain, Singapore
- “Hexin’s OEM team helped us create a custom green pepper sauce that became a bestseller in our regional markets.” – Product Director, Gourmet Condiment Brand, Germany
Major Achievements
- Recognized as Leading Agribusiness in Sichuan Province by local government authorities
- Developed over 50 SKU variants across oils, sauces, and snacks
- Strategic partner for Chengdu and Chongqing hotpot chains
- Featured in China’s National Agricultural Expo for innovation in pepper processing
- Implemented traceability QR codes on all consumer-facing packages
Hexin Agricultural Co., Ltd. continues to redefine the global standards of Sichuan pepper products, combining artisanal quality with industrial precision to serve food innovators and spice enthusiasts around the world.
