Hey Day Farm Co., Ltd. is a boutique lifestyle and agritourism company located in Pak Chong, Nakhon Ratchasima, Thailand. Nestled in the highland region of Khao Yai, one of Thailand’s premier natural reserves and agricultural zones, the company operates a hybrid business model that combines local product curation, experiential retail, and food tourism. Hey Day Farm has carved a niche by offering visitors and customers a taste of authentic rural Thai charm through farm-sourced products, curated gifts, and local experiences.
Company History and Background
Hey Day Farm Co., Ltd. was established to promote and support rural Thai entrepreneurship by curating and showcasing high-quality, small-batch artisanal goods from regional producers. While primarily known for its picturesque concept store and souvenir outlet located along the route to Khao Yai National Park, the company has steadily expanded its footprint as a destination for locally inspired, thoughtfully packaged food and lifestyle products.
Core Business
The company’s operations focus on:
- Retail and distribution of locally made food products and souvenirs
- Curated gift sets tailored for domestic and international tourists
- Promotion of Thai agricultural products through branded storytelling
- Event hosting and retail pop-ups centered around Thai cultural festivities
The business primarily targets tourists en route to or from Khao Yai, families on local vacations, and international visitors looking for memorable and authentic Thai goods.
Product and Service Offerings
Key Product Lines:
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Souvenirs & Gifts:
- Handcrafted wood packaging
- Local fruit preserves and dried fruits
- Scented candles and Thai herbal infusions
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Food Products:
- Dehydrated mango, jackfruit, and pineapple
- Thai herbal teas and blended infusions
- Specialty sauces and dips made from local herbs
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Gift Boxes & Sets:
- Seasonal gift sets (Songkran, Lunar New Year, Loy Krathong)
- Custom corporate gifting options for events and conferences
All products emphasize premium, locally sourced ingredients and materials, and come in minimalist, elegant packaging that highlights Thai craftsmanship.
Specialisation and Core USP
- Agritourism Destination Retail: Serves as both a shopping experience and a cultural encounter for tourists
- Curated Thai Identity: Products are branded to reflect regional Thai traditions and artisanal values
- Small-Scale Production Support: Partners with smallholder farmers and rural producers to source goods
- Gift-Ready Packaging: Focus on aesthetically pleasing, travel-friendly packaging suited for both domestic and export gifting
Financials
As a private lifestyle business with a hybrid tourism-retail model, Hey Day Farm operates in a niche sector. While formal financial data is not publicly available, qualitative analysis suggests:
- Annual revenue estimated between USD 300,000 – 500,000
- Revenue primarily driven by in-store sales during high travel seasons (November to February and national holiday periods)
- High average transaction value due to gift box bundling and tourist souvenir purchasing behavior
Shipment and Export Insights
Though not a major exporter, Hey Day Farm:
- Ships gift sets and bulk corporate orders within Thailand and occasionally to nearby ASEAN countries
- Works with boutique distributors and tour agencies to offer branded packages for premium clientele
- Has been featured in select international travel gift fairs to test export readiness of its artisanal products
Exported items are typically low-volume and high-margin, favoring shelf-stable goods like dried fruits, herbal teas, and non-food souvenir sets.
Target Market
- Tourists Visiting Khao Yai: Domestic weekenders and foreign travelers en route to the national park
- Gift Buyers: Corporate clients, wedding planners, and seasonal buyers
- Retail Collectors: Individuals seeking curated, high-aesthetic local products
- Boutique Stores and Hotels: Gifting partners and in-room gift suppliers for premium lodgings
Capabilities
- Flagship Store: Strategically located at a tourist junction near Khao Yai, offering a high footfall
- Packaging Workshop: On-site or nearby facilities for assembling and customizing gift sets
- Collaborative Network: Works with over 30 rural producers and artisans across Thailand
- Retail Event Capabilities: Ability to pop up in Bangkok malls, cultural events, and embassy shows
Certifications and Compliance
- Most food products carry Thai FDA registration
- Artisan partners follow local food safety standards
- Packaging materials sourced from certified suppliers emphasizing sustainability
Due to the boutique and small-scale nature of the operations, international certifications such as HACCP or ISO are not currently prioritized but may be pursued as the brand scales.
Customer Testimonials
- “A must-stop shop on your way to Khao Yai. Every product tells a story, and the packaging is just beautiful.” – Thai Travel Blogger
- “I order their herbal gift boxes every year for corporate gifting. It’s always well received and memorable.” – HR Manager, Bangkok-Based Conglomerate
Major Achievements
- Recognized by Tourism Authority of Thailand as a model local craft retail experience
- Collaborated with Thai SMEs One Tambon One Product (OTOP) scheme to promote local crafts
- Featured in Bangkok Design Week and THAIFEX – World of Food Asia for innovative rural packaging
- Hosted cultural workshops and seasonal gifting campaigns with Thai cultural foundations
Hey Day Farm Co., Ltd. exemplifies the integration of local Thai heritage with modern gift retailing. With a strong regional identity and a dedication to supporting rural artisans, the company provides tourists and domestic buyers with a premium, culturally immersive alternative to mass-market souvenirs.
