HIFS AGRO FOOD INDUSTRIES – LEADING BANGLADESHI SNACKS & FOOD MANUFACTURER
HIFS Agro Food Industries, headquartered in Chittagong, Bangladesh, is a rapidly growing food manufacturer and exporter specializing in snacks, biscuits, beverages, sugar confectionery, and culinary products. The company has built a strong presence in the domestic and international food markets, catering to a broad spectrum of consumers through innovative, high-quality, and affordable products. HIFS has gained recognition for its premium noodles, chanachur, chips, and specialty confectionery, making it one of the fastest-growing FMCG brands in Bangladesh.
Core Business & Product Offerings
HIFS Agro Food Industries manufactures and distributes a diverse range of food products, focusing on taste, nutrition, and affordability. The company’s product portfolio includes:
- Snacks: Noodles, Chanachur, Chips & Crackers, Fried Peas, Pasta, Jhal Muri
- Culinary: Rice, Spices, Mustard Oil
- Biscuits & Baked Goods: Cream Biscuits, Toast, Dry Cake
- Beverages: Flavor Drinks, Fruit Bites
- Sugar Confectionery: Jelly Drinks, Liquid Chocolate, Ice Pops, Fruit Jelly
- Fermented Fruits: Royal Nata De Coco
HIFS continuously invests in R&D, creating innovative flavors and expanding its healthier product line to align with evolving consumer preferences.
Market Position & Competitive Advantage
HIFS Agro Food Industries is one of Bangladesh’s fastest-growing FMCG companies, with a strong distribution network in both urban and rural markets. The company has expanded its footprint to international markets in Asia, the Middle East, and Africa, driven by consistent product innovation and competitive pricing.
Key Differentiators
- Wide Product Range: Offering a diverse portfolio across multiple food categories, from instant noodles to confectionery.
- Affordability & Mass Appeal: Products are priced competitively, making them accessible to all consumer segments.
- Strong Domestic & International Presence: Distributed across supermarkets, general stores, and export markets.
- Innovation & Quality Control: Uses modern food processing technology to ensure high-quality, flavorful products.
Financial Performance & Export Data
HIFS Agro Food Industries has achieved strong revenue growth, driven by high domestic demand and increasing export volumes. The company’s commitment to quality and affordability has positioned it as a key exporter of Bangladeshi snacks and FMCG products.
Shipment Data (Recent Year)
- Annual Production Capacity: Over 50,000 metric tons of food products
- Export Volume: Over 15,000 metric tons shipped to international markets
- Key Export Destinations: UAE, Saudi Arabia, Malaysia, India, Pakistan, Sri Lanka, Nigeria
- Best-Selling Export Products: Noodles, Chanachur, Jelly Drinks, Royal Nata De Coco
Certifications & Compliance
HIFS Agro Food Industries follows strict international food safety and quality standards, ensuring that all products meet global compliance requirements. The company holds the following certifications:
- ISO 22000 – Food Safety Management System
- HACCP Certified – Hazard Analysis & Critical Control Points Compliance
- Halal Certification – Ensuring compliance with Islamic dietary laws
- Bangladesh BSTI Certification – Meeting national food quality and safety standards
Clientele & Market Reach
HIFS Agro Food Industries serves a diverse clientele across domestic retail chains, general trade, modern supermarkets, and international export partners. The company supplies to:
- Supermarkets & Convenience Stores – Supplied across Bangladesh, UAE, and India
- International Food Distributors – Exporting to Asia, the Middle East, and Africa
- Foodservice & Hospitality Industry – Supplying to restaurants, hotels, and catering services
Recognitions & Industry Achievements
- Winner of SME National Entrepreneur Award 2021 – Recognized for contributions to the Bangladeshi food industry
- Top 10 Fastest-Growing FMCG Brands in Bangladesh
- Featured in Gulfood 2024 as an emerging Bangladeshi food exporter
- Recognized for Product Innovation & Affordable Pricing in Emerging Markets
Future Growth & Expansion Plans
HIFS Agro Food Industries is actively expanding its production capacity, export markets, and product innovation pipeline. The company’s strategic objectives include:
- Strengthening global distribution – Targeting new markets in Africa & Europe
- Investing in healthier snack alternatives – Expanding into low-sugar, high-protein, and fortified snacks
- Increasing production efficiency – Upgrading facilities with automation & AI-driven food processing
- Enhancing brand presence through digital marketing – Focusing on e-commerce and social media engagement
With a strong commitment to product quality, affordability, and international growth, HIFS Agro Food Industries continues to shape the Bangladeshi FMCG market while making a mark on the global food industry.
