Product Offerings
Products:
Oolong Tea: Soft Stem Oolong Tea (No.17), Fully-Fermented Oolong Tea
Jasmine Tea: Premium Jasmine Tea
Tea Leaves: Hand-Plucked Tea Leaves
Hoke Champroen Tea Company Limited, located in Chiang Rai, Thailand, is a distinguished producer and exporter of premium Oolong and Jasmine teas, renowned for its artisanal techniques and cultivation in the highlands of northern Thailand. Operating under the brand Emerald Thai Tea, the company has established itself as a specialist in hand-plucked, high-mountain teas, reflecting Thailand’s rich tea heritage and natural biodiversity.
Core Business
The company’s primary operations involve the cultivation, harvesting, processing, and global distribution of specialty teas. Hoke Champroen Tea Company works directly with local tea farmers in the Mae Salong region, ensuring quality and consistency from source to final product. Their teas are produced using traditional fermentation and drying methods, preserving both aroma and health benefits.
Product & Service Offerings
Oolong Teas
- Soft Stem Oolong Tea (No.17) – Grown at high elevation and semi-fermented for a floral and nutty profile
- Fully-Fermented Oolong Tea – Rich, dark amber liquor with deep earthy flavor
Jasmine Teas
- Premium Jasmine Tea – Made using hand-selected jasmine flowers blended with tender green tea leaves
Loose Leaf Selections
- Hand-Plucked Tea Leaves – Carefully harvested by experienced workers to ensure only the top bud and two leaves are picked
The company emphasizes small-batch production and sustainable agriculture as a core part of its identity.
Specialization and USP
Hoke Champroen Tea’s unique strengths lie in:
- Cultivation in high-altitude tea estates in Chiang Rai with rich loamy soils
- Use of organic growing practices without chemical fertilizers or pesticides
- Focus on hand-processing from plucking to packaging
- Specialized in Taiwanese cultivar No.17, known for its smooth flavor and lingering sweetness
- Traditional methods passed down from Yunnan and Taiwanese communities
Their teas are often categorized as single-origin, appealing to connoisseurs and specialty tea retailers across Asia, Europe, and North America.
Financial Strength
As a boutique producer, Hoke Champroen Tea operates on a low-volume, high-margin model. While financial disclosures are private, the brand maintains a loyal niche following and a steady international client base, reflected in consistent export orders and growing brand recognition in specialty tea circles.
International Shipment Data
Based on trade reports and customs data:
- Regular shipments to Japan, Taiwan, Malaysia, and Germany
- Participation in Thailand’s OTOP (One Tambon One Product) export initiative
- Shipment volumes typically in small to mid-size parcels, ideal for boutique distributors and tea retailers
- Estimated export activity ranges between 50–100 shipments annually, including seasonal harvests
Target Market
The company targets:
- Specialty tea shops
- Health and wellness retailers
- Boutique grocery stores
- Online tea marketplaces
- Hotel and spa chains seeking premium loose-leaf offerings
Their target demographic includes tea sommeliers, wellness consumers, and organic product importers.
Capabilities
- End-to-end control from plantation to packaging
- Seasonal harvest cycles aligned with flavor profiles
- Custom labeling and packaging for OEM clients
- Dedicated export support in English, Chinese, and Thai
- Expertise in fermentation and roasting profiles for tea varietals
Certifications and Compliance
- Participation in OTOP-certified product network
- Chiang Rai Tea Cooperative member
- Local agricultural compliance under Thai FDA and Ministry of Agriculture
- While not formally organic certified, cultivation follows organic practices
Customer Testimonials
“Their No.17 Oolong is consistently top-tier. Our customers recognize it by name and request repeat orders.”
— Akira Nakamura, Tokyo Tea Retailer
“Emerald Thai Tea's jasmine blend is subtle, aromatic, and authentically crafted. Perfect for our spa clientele.”
— Lea von Stein, Organic Store Owner, Berlin
Major Achievements
- Recognized in Thailand Tea Festival Chiang Rai as a high-quality heritage producer
- Featured in Thai OTOP showcase events across Asia and the Middle East
- Supplier to luxury boutique hotels in Chiang Mai and Bangkok
- Gained direct export channels into Japan and Germany’s premium tea segments
Hoke Champroen Tea Company Limited continues to preserve the essence of Thai mountain-grown teas by combining tradition, sustainability, and craftsmanship to deliver authentic and refined tea experiences worldwide.