Established in 2010, Honest Trading Co., Ltd. is a Bangkok-based international trading company specializing in the import and distribution of premium Korean food, beverages, and lifestyle products to the Thai market. With a robust distribution network and strategic partnerships with leading Korean and Japanese brands, the company has positioned itself as a key player in the premium FMCG import segment in Thailand.
Core Business
Honest Trading Co., Ltd. operates as an importer and distributor of a diverse range of Korean and Japanese products, including snacks, beverages, baby goods, and lifestyle items. The company serves both B2B and B2C segments, supplying to retailers, supermarkets, cafes, e-commerce platforms, and boutique stores throughout Thailand.
Product and Service Offerings
1. Korean Snacks & Beverages
- Orion: Marketed for its flagship Choco Pie and other confectionery
- Nongshim: Renowned for Shin Ramyun and instant noodle range
- Teazen: Functional fermented teas and wellness beverages
- Namyang Dairy: Premium milk-based drinks, yogurt, and infant milk formulas
- Muhak Soju: Korean distilled spirits (alcoholic beverages)
2. Lifestyle & Baby Products
- LEC (Japan): Baby hygiene and safety products
- Koziol (Germany): Eco-friendly lifestyle goods and home accessories
- Le Jacquard Francais (France): Premium French kitchen textiles and table linen
3. OEM & Private Label Collaboration
- Custom sourcing and import services for clients interested in Korean and Japanese OEM food and lifestyle products
Specialization and Core USP
Honest Trading’s unique selling proposition is its exclusive distributorship agreements with several well-known Korean brands in Thailand. The company offers:
- End-to-end import and customs handling
- Multi-channel distribution: Modern trade, e-commerce, and traditional retail
- Product localization including Thai labeling, registration with FDA Thailand, and marketing support
- Strong B2B network with over 300 retail points across Bangkok and other provinces
Financials
Though private and non-disclosing of its financial reports, Honest Trading’s scale and expansion suggest a healthy mid-tier business. Market estimations based on brand volumes and retail footprint indicate:
- Annual sales revenue exceeding THB 100 million (approx. USD 2.8 million)
- Product distribution through over 300+ POS (Points of Sale) including Central Group, Tops Market, and Villa Market
- Growing e-commerce segment with listings on platforms such as Shopee and Lazada
Shipments and Export Activity
While primarily an importer, Honest Trading Co., Ltd. also supports select Thai producers in exporting curated Thai goods to Korean and Japanese buyers. According to trade directory insights:
- Imports over 100 TEUs annually from South Korea and Japan
- Maintains ongoing vendor relationships with at least 15 Korean and Japanese manufacturers
- Has participated in sourcing and B2B meetings at events like THAIFEX and K-Food Fair
Target Market
Honest Trading targets:
- Middle- and high-income urban consumers seeking premium Korean/Japanese products
- Retail chains and gourmet food outlets looking for exclusive, high-margin import goods
- Online shoppers via e-commerce platforms and social media
- B2B bulk buyers including cafes, hospitality businesses, and childcare centers
Capabilities
- Multilingual product compliance and regulatory support (Thai FDA)
- In-house warehousing and logistics management
- Brand activation and marketing through digital and in-store campaigns
- Custom import solutions for food and lifestyle products
Certifications and Compliance
- Registered importer with Thai FDA
- Full import compliance for food safety, customs, and taxation
- Product liability insurance coverage for retail partnerships
- Adheres to retail and e-commerce labeling standards for Thailand
Customer Testimonials
“The Korean snacks brought in by Honest Trading are always fresh and authentic—our customers love the exclusivity.”
— Retail Manager, Gourmet Market, Bangkok
“They help us bring wellness tea brands like Teazen into our chain with full FDA approval and shelf support.”
— Health Food Store Owner, Chiang Mai
Major Achievements
- Successfully brought Orion Choco Pie and Nongshim Shin Ramyun into leading Thai supermarket chains
- Introduced functional fermented tea brand Teazen into the Thai wellness market in 2021
- Expanded distribution network to 300+ retail outlets nationwide
- Built exclusive collaborations with Japanese and German lifestyle brands like LEC and Koziol
- Recognized by the Thai-Korean Chamber of Commerce for contributions to bilateral consumer trade
Honest Trading Co., Ltd. continues to thrive as a bridge between Korean/Japanese innovation and Thai consumer trends, backed by robust logistics, regulatory expertise, and a clear focus on high-quality product curation.
