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Exhibiting at The Hotel & Hospitality Expo Riyadh, 2025

Stand No- 1A178, Hall 1
Riyadh International Convention & Exhibition Center
8 Apr - 10 Apr, 2025

Product Offerings

Products:

Hospitality Supplies: Hotel Equipment, Restaurant Supplies, Café Accessories

Media Services: Event Coverage, Industry News, Supplier Listings

HORECA WAY is a prominent digital platform and media partner in Saudi Arabia dedicated to the hospitality, restaurant, and catering (HORECA) industry. Based in Riyadh, the company serves as a critical connector between suppliers, service providers, and operators across the Kingdom’s rapidly expanding hospitality landscape.

Company Overview

Established as a specialized media and business directory, HORECA WAY has carved a unique position within the Saudi Arabian foodservice and hospitality ecosystem. It functions as both a B2B gateway and a content-driven hub, featuring suppliers, manufacturers, service providers, and events, catering specifically to the needs of hotels, restaurants, cafés, and catering businesses.

Core Business Activities

HORECA WAY operates as a multifaceted platform offering:

  • A comprehensive supplier and product directory focused on hospitality solutions.
  • Strategic media partnerships and event promotions for industry exhibitions such as SAUDI HORECA.
  • Marketing and branding services tailored for hospitality-related companies.
  • Industry news, trends, and expert interviews spotlighting regional developments.

Product and Service Offerings

HORECA WAY is primarily known for its extensive coverage and listing of:

  • Hospitality Equipment & Supplies: Kitchen equipment, bar tools, tableware, and disposable products.
  • Food & Beverage Suppliers: Distribution listings across dairy, frozen, organic, gourmet, and beverage segments.
  • Furniture & Décor: Listings for hotel furnishings, restaurant seating, and lighting solutions.
  • Media Services: Brand campaigns, event coverage, digital content production, and video features.

Specialization and USP

What sets HORECA WAY apart is its deep integration within the hospitality ecosystem in Saudi Arabia. As an official media partner for leading events like SAUDI HORECA Riyadh, the company is instrumental in connecting regional and international players. It combines content marketing expertise with industry networking to enhance visibility for suppliers and operators.

Their YouTube video coverage of events like Saudi HORECA 2023 and supplier spotlights demonstrates their commitment to high-quality, engaging content that informs and connects the hospitality sector.

Target Market

HORECA WAY targets a focused B2B audience, including:

  • Hotels and hotel groups
  • Independent and chain restaurants
  • Catering services and institutions
  • F&B distributors and retailers
  • Hospitality equipment and technology providers

Their geographic focus is primarily on Saudi Arabia, especially major cities such as Riyadh, Jeddah, and Dammam, with increasing relevance across the GCC.

Market Position and Capabilities

The platform has become a go-to business directory and promotional engine for hospitality suppliers in the Kingdom. It offers:

  • Strong SEO-optimized listings for increased visibility
  • Professional video and digital media coverage for hospitality brands
  • A trusted reference point for hospitality buyers and procurement heads

Certifications and Compliance

As a media entity, HORECA WAY collaborates with officially licensed events and exhibitions in Saudi Arabia. While it does not itself require industry-specific certifications, its partners and featured clients often comply with SFDA (Saudi Food and Drug Authority) and SASO (Saudi Standards, Metrology and Quality Organization) requirements.

Key Achievements

  • Official Media Partner for SAUDI HORECA Riyadh, Jeddah, and Dammam since inception of the event series.
  • Developed one of the largest digital hospitality supplier directories in the Kingdom.
  • Over 50 videos documenting and promoting Saudi Arabia’s hospitality sector uploaded to YouTube.
  • Recognized contributor to the growth of HORECA sector visibility in Saudi Arabia through consistent media and content production.

Video Media Presence

The platform actively maintains a video presence with coverage that includes:

Conclusion

With its strategic focus on the hospitality industry and a robust digital media presence, HORECA WAY is helping shape the future of foodservice business visibility in Saudi Arabia. Its deep industry ties, valuable content output, and event collaborations make it a vital platform for businesses seeking exposure and engagement in the regional HORECA market.