Howe Catering Equipment Supply Ltd is a UK-based commercial kitchen solutions provider specializing in eco-conscious foodservice equipment, storage systems, and sustainable kitchenware. Headquartered in Feltham, United Kingdom, the company serves restaurants, hotels, catering facilities, and institutional kitchens across the UK and internationally with a focus on durability, efficiency, and sustainability.
Company Overview
Founded by Peihong Hale, Howe Catering Equipment Supply Ltd positions itself as a modern alternative to traditional catering suppliers by merging cutting-edge kitchen design with a strong commitment to environmentally friendly practices. With a product range that balances utility, compliance, and environmental impact, Howe has gained recognition as a leading one-stop supplier for eco-forward kitchen and foodservice equipment.
Product and Service Offerings
Howe Catering Equipment Supply Ltd offers a diverse portfolio of commercial-grade foodservice solutions, categorized into:
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Storage Solutions
- Ingredient Bins with scoops
- Gastronorm (GN) Pans made from polycarbonate and polypropylene
- Food storage containers with color-coded lids
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Food Preparation Tools
- NSF-grade Cutting Boards and Mixing Bowls
- Measuring Cups, Spoons, and Timers
- Dough Scrapers, Chopping Blocks
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Serving Equipment
- Stainless Steel and Melamine Trays
- Buffet Platters and Serving Dishes
- Chafing Racks and Beverage Dispensers
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Cooking Equipment
- Professional Bakeware and Sheet Pans
- Commercial-grade Cookware: Stock pots, Fry pans, Non-stick pans
- High-heat Cooking Utensils
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Eco-Friendly Product Line
- Compostable Food Containers
- Biodegradable Tableware
- Reusable Containers and Silicone Covers
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Custom Solutions
- Branded Kitchenware and Table Accessories
- Bespoke sizing for GN pans and storage containers
- OEM/ODM services for private-label kitchenware
Unique Selling Proposition (USP)
- Focus on eco-friendly materials: Extensive range of recyclable and biodegradable products
- Flexible supply chain solutions: Custom procurement, warehousing, and private labeling
- Modern, user-centric kitchenware: Designed for ergonomics and compliance
- Partnerships with green initiatives: Supporting clients in meeting ESG goals
- B2B and trade-specialized sales model: Wholesale supply and volume pricing
Market Presence and Growth
Although privately held, Howe Catering Equipment Supply Ltd has shown accelerated growth since its inception:
- Active clients across 14 countries, including the UK, Germany, UAE, Australia, and Singapore
- Over 3,500 SKUs currently available
- Partnerships with 150+ foodservice businesses, including chains and independent caterers
- 20% year-on-year sales growth reported in 2023, largely attributed to the eco-product line
Howe’s products are stocked in UK-based commercial kitchen retailers and distributed via a growing e-commerce and B2B procurement network.
Target Market
The company caters to:
- Restaurants and catering service providers
- Hotel kitchen operators
- Institutional and school cafeterias
- Contract caterers and facility managers
- Commercial kitchen designers and refurbishers
- Foodservice product resellers and wholesalers
The eco-product segment is particularly popular with health-focused, sustainability-certified businesses.
Manufacturing and Operational Capabilities
- Multiple manufacturing partners in the UK, China, and Europe
- Warehousing hub in West London for rapid UK-wide fulfillment
- Bespoke tooling and mold capabilities for customized kitchenware
- Rigorous QA and safety testing on all commercial products
- Sustainable packaging systems across product ranges
Howe operates on a lean supply chain model with flexible fulfillment and scalable product sourcing capacity.
Certifications and Compliance
Howe’s products comply with international food safety and environmental standards:
- NSF (National Sanitation Foundation) Certified products
- LFGB Compliance for plastics and silicone items
- FDA and EU Food Contact Materials Compliance
- ISO 9001 Certified Supply Partners
- Environmentally Compliant Packaging per UK government standards
The company also adheres to the UK Plastics Pact and actively supports carbon reduction initiatives in its logistics chain.
Recognition and Industry Presence
- Featured in Catering Insight and Hospitality & Catering News as a green supplier to watch in 2023
- Supplier to Michelin-starred restaurants, university kitchens, and corporate dining halls
- Speaker and exhibitor at The Restaurant Show and Commercial Kitchen Show UK
- Recognized by SRA (Sustainable Restaurant Association) for contributions to sustainable sourcing
The company has also established partnerships with culinary schools to promote sustainability in chef training programs.
Key Achievements
- Launched “Howe EcoLine”, a 100+ SKU product line for compostable and reusable kitchenware
- Deployed 20,000+ GN pans to institutional kitchens in 2022–2023
- Reduced operational plastic usage by 60% in packaging since 2021
- Expanded to 14 export markets within three years of operation
- Awarded “Best Sustainable Catering Supplier” (2023) by the UK Catering Equipment Association
Howe Catering Equipment Supply Ltd continues to innovate at the intersection of functionality and sustainability, delivering commercial-grade solutions designed to meet the future of responsible hospitality operations.
