PEI CHEN CORPORATION, operating under the flagship brand High Tea, is a leading Taiwanese manufacturer and global distributor of tea and beverage ingredients, equipment, and turnkey solutions for the food and beverage (F&B) industry. Headquartered in New Taipei City, Taiwan, and established in 1991, the company boasts over 35 years of experience delivering premium quality tea products, customized powder mixes, toppings, syrups, and training services to more than 60 countries worldwide.
Core Business and Product Portfolio
PEI CHEN CORPORATION provides a full-service supply solution for bubble tea shops, cafés, restaurants, and foodservice operators. Their diversified product range is organized across the following categories:
Tea:
- Loose Tea Leaves (e.g., Oolong, Black, Green)
- Ground Tea
- Tea Bags
- Teapresso Tea Bags (for espresso machine-compatible steeping)
Powder Mixes:
- Milk Tea Powder
- Flavor Powder (e.g., taro, matcha, chocolate)
- Creamer Powder
- Instant Iced Tea Powder
- Jelly & Pudding Powder
- Foam & Tiger Powder
- Soft Serve Ice Cream Powder
- Mochi Waffle & Mochi Donut Powder
Syrups and Jams:
- Tea Syrup
- Fructose
- Fruit Jams
- Concentrated Syrups
Toppings:
- Tapioca Pearls & Crystal Boba
- Popping Boba
- Canned Toppings
- Coconut Jelly
Supplies and Equipment:
- Tea & Beverage Machines
- Utensils and Tools
- Custom Packaging Solutions
This comprehensive inventory enables clients to launch or expand tea and beverage operations with confidence in sourcing and product innovation.
Unique Selling Proposition (USP)
PEI CHEN CORPORATION’s competitive edge lies in its vertical integration, industry expertise, and dedication to full-service support. Key strengths include:
- Turnkey Solutions: From ingredients and equipment to branding and training.
- Global Modern Tea Academy: An in-house training center providing hands-on education in beverage development, brewing techniques, and business operation.
- Private Label & OEM Services: Customized product formulation and packaging for F&B brands globally.
- Strict Quality Control: In-house testing and quality audits ensure product consistency and international compliance.
Their "3H" philosophy—Health, High Quality, Happiness—guides their operational focus and customer promise.
Certifications and Food Safety
PEI CHEN CORPORATION ensures international-grade quality through the following certifications:
- HALAL Certified
- HACCP-Compliant Facilities
- ISO 22000 Food Safety Management (in process for expanded lines)
- Allergen and food traceability controls in place for global export standards
These certifications enable exports to Muslim-majority countries and allow seamless integration into global foodservice supply chains.
Global Reach and Market Penetration
The company currently exports to over 60 international markets, including:
- United States
- Japan
- South Korea
- Thailand
- Philippines
- Germany
- United Arab Emirates
- Australia
- Canada
Key customer segments include:
- Bubble tea chains and boutique cafés
- QSR brands and tea kiosks
- Distributors and wholesalers of Asian beverage ingredients
- R&D and food development teams
PEI CHEN has earned preferred supplier status among a number of internationally franchised beverage brands, thanks to its scalable production, high responsiveness, and flavor consistency.
Production Capabilities and R&D
PEI CHEN CORPORATION operates from a state-of-the-art facility in New Taipei City, with:
- Large-capacity tea blending and extraction systems
- Spray drying and granulation lines for powdered mixes
- Syrup cooking and bottling units
- Automated packaging lines for powders, teas, and toppings
An on-site R&D lab and pilot production space facilitate custom recipe development, trend innovation, and product testing. Their ability to adapt to emerging beverage trends ensures clients stay ahead in competitive markets.
Innovation and Product Development
Recent innovation initiatives include:
- Teapresso tea bags, designed to work with commercial espresso machines
- Mochi donut and waffle premixes for chewy dessert formats
- Expansion into functional and health-oriented powders, such as collagen tea, zero-sugar mixes, and plant-based toppings
These efforts position PEI CHEN CORPORATION as a leader in next-generation beverage development.
Brand Identity and Communication
The company promotes its products and services under the internationally recognized High Tea brand, supported by:
- LinkedIn Profile
- Website: https://en.highteaworld.com/en/
- Trade show participation at Food Taipei, SIAL, Gulfood, and other international F&B expos
Its digital content focuses on product education, equipment tutorials, trend updates, and client success stories.
Strategic Vision and Future Development
PEI CHEN CORPORATION is strategically focused on:
- Expanding OEM/ODM services to boutique and large-scale F&B brands globally
- Developing sustainable packaging for its tea bags and powders
- Launching health-centric beverage ranges, including plant-based powders and low-calorie toppings
- Increasing global franchise support for clients establishing their own tea shop concepts
With over three decades of legacy, full-spectrum manufacturing, and commitment to quality and innovation, PEI CHEN CORPORATION remains a top-tier global supplier in the modern tea and specialty beverage industry.
