Exhibiting at VIV Asia 2025

Hubbard S.A.S. is a leading French breeding company specializing in the development and supply of high-quality poultry genetics. With a history spanning several decades, Hubbard S.A.S. has established itself as a key player in the global poultry industry, providing innovative solutions to poultry producers worldwide. The company is renowned for its expertise in breeding and the provision of broiler chicken breeds that deliver exceptional performance in terms of growth, feed efficiency, and meat quality.

Core Business

Hubbard S.A.S. operates in the poultry genetics sector, focusing on the breeding and supply of advanced broiler chickens for commercial poultry production. The company’s products are designed to meet the needs of poultry producers, offering birds that excel in both performance and adaptability to different environmental conditions. Hubbard S.A.S. specializes in the development of broiler genetics that maximize profitability while ensuring animal welfare and sustainability.

Key Products and Services:

• Conventional Range: The Hubbard Conventional Range includes fast-growing broiler chickens that are designed to perform well in intensive poultry systems. These birds are known for their fast growth rates, high feed conversion efficiency, and excellent meat yield, making them a popular choice for commercial producers looking to optimize production efficiency.
• Premium Range: The Premium Range from Hubbard is a collection of specialty chickens designed for specific market segments that require higher meat quality or particular production characteristics. These birds are optimized for specific customer needs, including premium markets that demand high-quality poultry meat with excellent texture and flavor profiles.
• Hubbard REDBRO: The Hubbard REDBRO is a unique broiler breed developed specifically for the BCC (Backyard and Commercial Chicken) market. This breed is known for its ability to perform in non-intensive systems, offering producers in both developed and emerging markets a flexible and sustainable option for poultry production.

Specialization and Core USP

Hubbard S.A.S. specializes in providing high-performance poultry genetics that cater to a wide range of market demands. The company’s core unique selling proposition (USP) lies in its ability to offer genetically superior birds that excel in growth, feed conversion, and meat quality while being adaptable to a variety of production environments, from intensive commercial farms to more extensive, traditional systems.

The company also focuses on sustainability, ensuring that its poultry breeds are not only profitable but also environmentally responsible. By providing birds that thrive in diverse conditions, Hubbard helps producers reduce environmental impact while maximizing productivity.

Financials

Although specific financial data such as revenue and profit figures are not publicly disclosed, Hubbard S.A.S. is a well-established company within the poultry breeding industry. Its long history and reputation for high-quality genetics suggest a robust financial position. The company’s products are in demand globally, indicating that it has a strong market presence in multiple regions, including Europe, Asia, Africa, and the Americas.

Shipments and Global Reach

Hubbard S.A.S. has a significant global footprint, exporting its poultry genetics to over 100 countries worldwide. The company serves large commercial poultry producers, smallholder farmers, and specialty markets. Its extensive international reach is supported by a network of production facilities and distribution channels that enable the company to meet the needs of customers across diverse geographies and production systems.

The company's products are particularly in demand in markets with growing poultry consumption, as well as in regions where sustainability and high performance are key drivers for poultry producers. Hubbard S.A.S. continues to expand its global presence through strategic partnerships and by offering products that are suited to the needs of both large-scale and small-scale poultry operations.

Target Market

Hubbard S.A.S. primarily targets poultry producers and farms in need of high-quality breeding stock. The company’s target market includes:

• Commercial Poultry Producers: Large-scale poultry farms that require high-performance broilers to maximize efficiency and profitability.
• Small-Scale and Backyard Farmers: Hubbard’s flexibility in offering breeds like the Hubbard REDBRO caters to smaller producers who may use more extensive farming systems.
• Specialty Markets: Producers targeting niche markets that require specialty poultry products, including high-quality meat or organic production.
• Emerging Markets: In regions with rapidly growing poultry consumption, Hubbard’s birds are in demand due to their high adaptability and performance under various conditions.

The company’s diverse product range allows it to cater to a wide variety of production systems and market segments, from highly intensive commercial operations to more traditional, sustainable farming methods.

Capabilities

Hubbard S.A.S. boasts extensive capabilities in poultry genetics, breeding, and production. The company’s advanced breeding programs focus on enhancing the genetic potential of its birds, improving traits such as growth rate, feed efficiency, and meat yield. Hubbard S.A.S. also invests heavily in research and development to continually refine its breeding stock and improve the performance of its poultry breeds.

The company’s facilities include state-of-the-art hatcheries and breeding farms that utilize advanced technology to monitor and optimize bird performance. Hubbard’s team of geneticists and animal scientists works continuously to develop new strains and improve existing breeds to meet the changing needs of the poultry industry.

Certifications and Compliance Records

Hubbard S.A.S. adheres to international standards for poultry breeding and production. While specific certifications are not listed, the company is expected to comply with regulations related to animal welfare, food safety, and environmental sustainability. Hubbard S.A.S. ensures that its birds are bred in compliance with the highest standards, ensuring the safety, quality, and sustainability of its products.

The company also works closely with regulatory bodies to ensure that its breeding practices are aligned with global standards for food safety and animal welfare.

Achievements

Hubbard S.A.S. has achieved significant milestones in the poultry breeding industry. Some of its major achievements include:

• Establishing a strong reputation for producing high-performance poultry genetics that optimize productivity and profitability for farmers.
• Developing the Hubbard REDBRO, a breed specifically designed for backyard and commercial markets, catering to emerging market needs.
• Expanding its international reach, with a presence in over 100 countries and a strong customer base across various sectors of the poultry industry.
• Continuously investing in research and development to improve the genetic potential of its birds and offer innovative solutions for poultry producers.

Hubbard’s commitment to quality and innovation has solidified its position as a global leader in poultry genetics.

Customer Testimonials

While specific customer testimonials are not available, the widespread adoption of Hubbard’s breeds across commercial and specialty poultry operations suggests high levels of customer satisfaction. Poultry producers likely appreciate the high growth rates, feed efficiency, and adaptability of Hubbard’s breeds, which help them optimize their production and achieve better returns.

Major Achievements

• Successfully developing and commercializing high-performance broiler breeds like the Hubbard Conventional Range and Hubbard REDBRO, which meet the needs of diverse markets.
• Expanding the company’s global presence through strategic partnerships and a robust distribution network.
• Gaining recognition in the poultry breeding industry for its commitment to sustainability, animal welfare, and product quality.
• Maintaining a strong reputation as a trusted supplier of genetically superior poultry breeds that meet the needs of both commercial and small-scale poultry producers.