HUBEI CHOOFEEL HOLDINGS GROUP Co., Ltd. (湖北全丰控股集团有限公司) is a diversified industrial and investment holding company based in Wuhan, China. The group is engaged in multiple sectors, with a strong footprint in the food ingredients and food additive industry. Leveraging strategic investments and production capabilities, the company plays a growing role in supplying functional ingredients and nutritional compounds to both domestic and international markets.
Core Business and Industry Focus
CHOOFEEL Holdings operates primarily through its subsidiaries and affiliated manufacturing units. One of its key focus areas is the food ingredients and additives sector, where it supplies bulk and specialty compounds for industrial food production.
Primary product lines include:
- Citric Acid (Anhydrous and Monohydrate)
- Food Flavors and Fragrances
- Nutritional Fortifiers (e.g., amino acids, vitamins, minerals)
These ingredients are widely used in:
- Beverage manufacturing
- Confectionery and baked goods
- Processed food and sauces
- Nutritional supplements
Strategic Position and Diversification
As a holding company, CHOOFEEL diversifies risk and ensures financial stability through strategic sectoral investments. Beyond food ingredients, the group is reported to have interests in:
- Industrial chemicals
- Packaging solutions
- Trading and logistics services
This cross-sector integration allows the group to optimize its sourcing, distribution, and manufacturing processes for higher operational efficiency.
Production Capabilities and Compliance
CHOOFEEL’s subsidiaries involved in food ingredient manufacturing operate GMP-compliant facilities with emphasis on:
- High-purity fermentation processes (especially for citric acid production)
- Spray drying and crystallization
- Blending and flavor formulation labs
While exact production volumes are undisclosed, China is the world’s largest producer of citric acid, and CHOOFEEL contributes to the sector’s exports with bulk shipments exceeding thousands of metric tons annually, according to industry estimates.
Trade Footprint and Export Activity
Although detailed export data is limited, CHOOFEEL's citric acid and food additive divisions participate in international trade. Data sourced from commercial trade platforms suggests that CHOOFEEL has a presence in markets such as:
- Southeast Asia
- Middle East
- Eastern Europe
- Africa
Its food additive products are compliant with major international standards, allowing access to regulated markets.
Target Customers
CHOOFEEL’s food ingredient segment serves:
- Beverage manufacturers (carbonated soft drinks, energy drinks)
- Food processing companies (sauces, confectionery, dairy)
- Nutraceutical and supplement formulators
- Wholesalers and bulk ingredient traders
Its ability to offer both commodity-scale citric acid and customized flavors gives it flexibility in addressing the needs of both large-volume clients and niche formulators.
Quality Assurance and Certifications
While specific certifications were not publicly accessible, manufacturers in this category typically comply with:
- ISO 9001 – Quality Management
- ISO 22000 / HACCP – Food Safety Management
- Halal and Kosher Certifications for key markets
- REACH / FDA / E-number registrations for international trade
These certifications ensure product acceptance in highly regulated markets.
Financial and Business Scale
As a private holding group, CHOOFEEL does not publicly disclose revenue. However, industry benchmarks suggest that medium- to large-scale ingredient holding companies in China report annual turnovers in the range of USD 30–100 million, depending on product portfolio and export intensity.
Given its product diversity, CHOOFEEL likely maintains a strong domestic base while gradually expanding its export footprint.
Capabilities and Business Strengths
- Integrated Sourcing and Logistics: Through its logistics investments, the company ensures timely and cost-efficient delivery.
- Formulation Support: R&D support for flavor development and nutritional enhancement.
- Flexible Manufacturing: Capability to produce large and small batch quantities to serve a wide customer base.
- Risk Management: Investment diversification across sectors mitigates dependence on single product lines.
Strategic Vision
HUBEI CHOOFEEL HOLDINGS GROUP Co., Ltd. aims to enhance its role in China’s rapidly evolving food ingredient sector while positioning itself as a reliable export partner. By focusing on high-demand food chemicals like citric acid and expanding its functional ingredients portfolio, CHOOFEEL is set to benefit from the global rise in processed food consumption and nutritional awareness.
Through supply chain integration, product diversification, and steady investment in production technologies, CHOOFEEL Holdings demonstrates the long-term potential to grow into a significant regional player in food ingredient solutions.